PORT OF SEATTLE
MEMORANDUM 

COMMISSION AGENDA            Item No.     5d
Date of Meeting     January 13, 2009
DATE:   December 19, 2008
TO:     Tay Yoshitani, Chief Executive Officer
FROM:   Peter Garlock, Chief Information Officer
SUBJECT: ICT requests that the Port Commission authorize the Chief Executive Officer to
authorize all work, contracts and procurement including: advertise, award,
administer, prepare, execute and amend any and all necessary contracts,
purchases, service agreements, software licenses, equipment, materials and related
maintenance and support for the Internet Website Redesign Project for a project
amount not to exceed $500,000.

BACKGROUND
The Port of Seattle's Internet web site was launched in the late 1990's. Since this time, there
have been dramatic changes in how the Internet is used to interactively conduct business,
exchange information, collaborate, and redefine social networking. Today's websites are
compelling, engaging, and informative. In order to leverage the full potential of the Internet to
meet the needs and expectations of the local community, our business partners, and customers,
the Port must now invest in major revisions to its website infrastructure and applications.
New technology must be deployed to streamline and decentralize content management, enable
multi-media delivery, commerce/advertising management, and member/collaboration
management. The current web update process will be highly simplified and expanded to engage
more participation by information providers within the organization, enabling greater
transparency, which will improve collaboration and partnership with those outside of the Port.

COMMISSION AGENDA 
T. Yoshitani, Chief Executive Officer
January 8, 2009
Page 2 of 4

PROJECT DESCRIPTION AND SCOPE OF WORK 
Project Statement
The project will create a new Internet web site, and underlying infrastructure, with dynamic
content and interactive communication tools, e.g., blogs, video, podcasts, discussion forums and
interactive maps.
Project Objectives
1.  Refresh Port image. Use compelling design, dynamic content and interactive tools to engage
the public with a positive message of the Port's world-class role in a vibrant, international
economy and sustainable environment.
2.  Redefine targeted audiences. Ensure the Port site provides information and services,
improved interactivity, updated applications, improved navigation and full-site language
translations as appropriate and useful to targeted audiences
3.  Replace outdated systems. Replace broken, out-dated web publishing tools. Improve ease-ofmaintenance
, employ new maintenance options and workflows that help users keep content
timely.
4.  Deliver services for all of the Port's public-facing departments. (Web forms, applications,
materials, services, video streaming, navigational aids, on-demand reports). Ensure
systematic renewal of information by promoting departmental ownership and contributions
within published and monitored guidelines.
5.  Lower support costs. New SharePoint infrastructure provides tools to facilitate and simplify
web publishing without extensive training in HTML development. Business staff can
perform many web update functions traditionally performed by information technology
designers and programmers.
Scope of Work
Engage an Internet consulting firm to design and create a new web site using the latest
technology and communication techniques
Work with Port divisions and departments to build new message delivery processes and
dynamic content
Deploy the new Internet web site using the latest Internet technology infrastructure
Develop new processes and policies to efficiently administer and maintain the new site

STRATEGIC OBJECTIVES 
This project supports the following Port strategies:
Enhance public understanding and stimulate support of the Port's role in the region

COMMISSION AGENDA 
T. Yoshitani, Chief Executive Officer
January 8, 2009
Page 3 of 4

o  Deliver strong, positive brand to a world-wide audience; deliver a personalized
experience through videos, blogs; and managed content.
Develop new economic opportunities for the Port
o  Drive traffic to Port tenants and partners; explore advertising opportunities.
Be a high performance organization
o  Involve Port employees by expanding web collaboration skills that will inform and
engage the public and maintain a transparent organization.
RECOMMENDED ACTION 
Use interactive web functionality and dynamic content to build a new web site that leverages
the latest Internet technology to effectively deliver our messages. Using external networked
SharePoint technology, we can provide new collaboration opportunities for many upcoming
projects and future requirements. 
FINANCIAL IMPLICATIONS
Budget/Authorization Summary 
Original Budget                                         $500,000
Budget Transfers                                            $0
Revised Budget                                       $500,000
Previous Authorizations                                         $0
Current request for authorization                                 $500,000
Total Authorizations, including this request                          $500,000
Remaining budget to be authorized                                  $0
Project Cost Breakdown 
Web Design and Development                             $318,000
Project Management                                    $70,000
Deployment and Implementation                             $67,000
Tax 9%                                         $0
Contingency 10%                                    $45,000
Total                                            $500,000
Source of Funds 
This project is budgeted in the Internet Redesign CIP (C800319) and is included in the 2009 Plan
of Finance as a committed project.
Financial Analysis Summary:

COMMISSION AGENDA 
T. Yoshitani, Chief Executive Officer
January 8, 2009
Page 4 of 4

CIP Category            Renewal/Enhancement
Project Type             Technology
Risk adjusted Discount rate    NA
Key risk factors            NA
Project cost for analysis       $500,000
Business Unit (BU)          Corporate
Effect on business performance  NA
IRR/NPV 5 year          NA
CPE Impact            NA
PROJECT SCHEDULE 
Web Site Design Complete             March 2009
Content Development Complete          July 2009
Content Deployment Complete           August 2009
Project Complete                    September 2009
REQUESTED ACTION 
ICT requests that the Port Commission authorize the Chief Executive Officer to authorize all
work, contracts and procurement including: advertise, award, administer, prepare, execute and
amend any and all necessary contracts, purchases, service agreements, software licenses,
equipment, materials and related maintenance and support for the Internet Website Redesign
Project for a project amount not to exceed $500,000.