10c. Presentation
Economic Development Partnership Program and 2025 2026
Item No. Date: Port of Seattle 10c_supp April 8, 2025 Economic Development City Partnership Program Briefing & Authorization Request 2025-2026 Authorization Request Request Commission authorization for the Executive Director to execute contract agreements and implement the 2025-2026 Economic Development Partnership program with King County cities in an amount not to exceed $1,900,000. 2 Background Original Premise • Non-competitive city funding program started in 2016 to support local and regional economic development • The Port found there were few resources available to fund local economic development projects. This remains to be the case in this economic and political climate. • While City partners did have some economic development resources, they were very limited and often did not allow cities to undertake pilot programs or longer-term initiatives. Program Parameters • Port of Seattle provides funding to cities based on per capita formula. Cities receive a minimum of $10,000 and maximum funding is capped at $60,000 (ex. Carnation = $10,000, Bellevue = $60,000.) • Cities develop appropriate economic development projects that tie to Port business interests • Cities must provide 50 percent match for Port funding (can include in-kind resources). Economic Recovery • Last four years emphasized small business relief including business assistance, tourism, and buy local/placemaking campaigns. 3 Overview: Port Funding Programs 4 2024 Funding Cycle City Match Total Investment (Port Funds + Match) $184,398 $466,625 Project Type Port Funding % of Port Funding Small Business Technical Assistance $282,227 36.5% Buy Local/ Placemaking $201,055 26% $169,679 $370,734 Business Attraction Plans/Custom Projects $83,237 $75,100 10% 9% $52,797 $33,670 $136,034 $108,770 Tourism $63,263 8% $ 65,041 $ 128,305 Workforce Development Business Retention/Expansion $60,000 8% $91,000 $115,700 $9,169 1% $4,584 $13,754 Total $ 804,052 100% $637,211 $1,441,263 27 Cities Participated Funds Distributed = $804,052 City Match Funds = $637,211 Total Investments = $1,441,263 5 Small Business Assistance Impacts 400 Businesses Surveyed 900+ Business Assisted, 600 WMBE businesses assisted 413 business consultation hours provided 75 events hosted to support small businesses $1.1 million of funding secured for businesses 6 Buy Local/Placemaking Impacts 27,000+ ATTENDEES TO EVENTS 1,000+ BUSINESSES PARTICIPATED 160 WMBE PARTICIPATED ~$33,000 REVENUE GENERATED 15 EVENTS HOSTED 62,000 MARKETING IMPRESSIONS 7 Tourism Impacts EVENTS GENERATED 200,000+ ATTENDEES 9 MILLION MARKETING IMPRESSIONS ~300 BUSINESSES & ~40 WMBES PARTICIPATED VISITORS FROM $3,000+ ADMISSION TICKET SALES 6+ COUNTRIES & 36 STATES 8 Carnation Funding: $10,000 Carnation Summer Events • Coordinated 4 City Sponsored events to create partnership opportunities with small businesses and nonprofits • Created city-wide events calendar Collaborated with Carnation Chamber, • Seattle Theatre Group and 2 women-owned food truck businesses • ~400 attendees attending family friend events 9 Kent Funding: $60,000 Aerospace Machinists Joint Training Committee (AJAC) Partnership with Kent School District Build capacity for the development of an • Automation Technician Youth Apprenticeship program to be based in the Kent School District • Educate facility about AJAC's youth apprenticeship program 10 Renton Funding: $60,000 World Cup Legacy Square Initiative - Establish the Legacy Square as a focal point in downtown Renton. Alongside a soccer pitch committed by the Seattle Sounders' RAVE Foundation, key components include a jumbo screen for year-round public viewing of events, a stage for live entertainment, and a business incubator to support local entrepreneurs and enhance economic activity. StartUp425 - Increased event attendance by 63% by hosting 10 events across 6 topic areas including marketing, coworking, and pitch competitions. Facilitated 45 events, engaged 178 Renton based entrepreneurs. 11 Return on Investment Funding program furthered positive relationships with cities in King County Program produced tangible small business development, tourism, and placemaking outcomes, and WMBE outcomes Fundings provided key resources to cities Program brought cities together around local and regional economic development 12 Insights • Metrics are standardized to assess collective impacts • Many cities supported diverse businesses with opportunities and expanded partnerships within city • Smaller cities without economic development staff benefit from this Funding program in resources, access to Port staff, and network • Cities want to know how they can best showcase their partnership with the Port. Communications team will provide guidance and branding resources for 2025 13 2025 - 2026 Focus Areas Stronger emphasis of supporting projects and initiatives focused on Port related industries, including: Aviation, maritime, construction trades, and green jobs. Projects and initiatives should encourage utilization of the Port's infrastructure such as SEA Airport, cruise terminals, and cargo terminals. Project categories include: Business Attraction Business Retention/Expansion Buy Local/Placemaking Export/Trade Assistance and Promotion (NEW) Small Business Technical Assistance Tourism Workforce Development Special Plans/Projects 14 Conclusion Request to authorize ED Partnership program for twoyears Continuation of collecting metrics to assess regional economic impacts Serve as a convening resource to city partners 15 16 Auburn Funding: $60,000 Small Business Assistance with Green River SBDC • • • Provided technical assistance to 44 small businesses and 30 WMBEs. Provided 178 hours of 1:1 business counseling Secured $694,000 dollars of funding for businesses Business Recruitment • • • Created 77-page marketing blueprint plan to recruit businesses to Auburn Designed website to communicate and attract businesses to locate within Auburn Designed logo/branding 17 Bellevue Funding: $60,000 Startup425 Funding supported a pilot cohort of the Startup425 Pre-Seed Accelerator. • Recruited 50 mentors • 37 entrepreneurs entered the accelerator • 32 WMBE businesses • 26 founders joined the venturescalable track • 11 founders joined the small business track 18 Bothell Funding: $29,280 SummerFest - Small Business Expo • One-day business expo to create exposure and generate new customers for small businesses that cannot afford to rent space at "trade shows." • 87 businesses participated, 21 WMBEs • 1,500 visitors • Service providers included Community Business Connectors, UW, Bothell, and Community Transit 19 Burien Funding: $33,222 Hotel Attraction Marketing Program • Attended one hotel lodging conference • Met with more than 20 hotel developers/investors. • Three of these leads currently underwriting cityowned land for hotel development • One has expressed near-term interest in submitting an LOI for hotel development. Town Square Holiday Shopping and Support Program • 20+ weekly vendors. 500-1,000 visitors per day. Tax Increment Area Feasibility Study • Studied 3 potential areas for TIF consideration. Small Business Development Center Assistance • 38 businesses served, 2 jobs created, 14 jobs saved. 20 Carnation Funding: $10,000 Carnation Summer Events • Coordinated 4 City Sponsored events to create partnership opportunities with small businesses and nonprofits • Created city-wide events calendar Collaborated with Carnation Chamber, Seattle Theatre Group and 2 women-owned food truck businesses • ~400 attendees attending family friend events 21 Covington Funding: $21,600 Town Center Branding & Identity Hosted 3 events 1,000+ attendees to the Maker's Market 272 attendees to Drive-in Movie Might 300 attendees to Back-to-School night 65 local small businesses, food vendors, craft businesses. - 9 Sponsors partnered with the city • - 22 Des Moines Funding: $33,260 Economic Development Element Planning Supports the update of the 2024 Des Moines Comprehensive Plan Economic Development Element with a focus on 3 specific areas - within our City: Marina District North Central Pacific Ridge Identified strategic economic zones, strengths, weaknesses, opportunities, and threats. 23 Enumclaw Funding: $13,090 Tourism Campaign Enumclaw Expo & Event Association • Marketing campaign focused on attracting regional tourism and attendance to the events held at the Enumclaw Expo Center and the City of Enumclaw. The campaign highlighted Enumclaw's shopping, restaurants, breweries, and wineries as destinations • Attracted 200,000+ visitors from 36 states and 6 countries. • Increased ticket sales by $3,150 • Generated 3.3 million marketing impressions and 53,000+ clicks 24 Federal Way Funding: $24,908 Business Outreach and Survey • 391 surveys completed, 51% were WMBEs • 33% requested Marketing & Technology Assistance • 74% indicated equal or better economic performance compared to last year Business Attraction • Creative photo library including 264 high quality images across 17 locations in the City • 4 marketing documents created to promote the city locally, regionally, and nationally 25 Issaquah Funding: $41,290 StartUp425 - Held 6 trainings in Issaquah, with 50 individuals trained and 40 WMBEs. 20 businesses participated and were assisted. Regional Business Summit - 282 individuals attended the summit. 100 WMBEs and 108 businesses attended. Business Recruitment - Co-star subscription. 25 businesses assisted, 15 WMBEs assisted. 5 businesses recruited and 2 WMBEs recruited. Issaquah Loyal - 64 businesses highlighted in Spring Guide and 23 WMBEs participated. 26 Kenmore Funding: $24,230 Tourism Website - Curated Kenmore blog content was included on Scenic Washington, with over 240K Followers. Professional Photography - Helped 13 businesses owners get access to free professional photos to enhance their marketing opportunities. Oktoberfrest - • Hosted 12 WMBE home-based craft vendors with 500 attendees and a total of $5,921 in sales. • Distributed 2,500 passports to encourage patronage at businesses 27 Kent Funding: $60,000 Aerospace Machinists Joint Training Committee (AJAC) Partnership with Kent School District Build capacity for the development of an • Automation Technician Youth Apprenticeship program to be based in the Kent School District • Inform and educate facility about AJAC's youth apprenticeship program • (Highlight outcomes that came from this) 28 Kirkland Funding: $60,000 Shop Local Kirkland Content Creation Initiative • Developed marketing and content plan which contributed to thousands of new users using the Shop Local Kirkland platform. Small and Home-Based Business Assistance & Acceleration Project • Surveyed 3,800+ home-based businesses, who make up nearly 50% of Kirkland's business license database. • 308 home-based businesses responded to the survey, representing businesses in nearly every Kirkland neighborhood. Over 10+ industries represented. • Recruited and curated 35 home-based Eastside business to participate on the East-side Pop-up Market. 91% were minority-owned, 37% immiFunding-owned, and 3 youth vendors. 23% of vendors did not regularly participate in markets and received tents, tables and chairs during the event. • StartUp425 - Regional partnership. 29 Maple Valley Funding: $28,000 Business Survey - Surveyed 500 business owners. • 78% of respondents had a favorable view of doing business in Maple Valley. • Most common challenges included 1) High cost of conducting business, reaching customers, recruit/retaining employees. • Nearly half of respondents view Cityorganized events as half a positive impact on their businesses. Business Leakage Study - 25% of the workforce started working from home in 2021. Lake Wilderness saw 70k+ visitors from outside Maple Valley in Summer of 2022. • Farmers Market more than doubled its visitors from outside the area code when it moved to Legacy Site. Business Marketing Video -Marketing video targets small businesses and provide business retention. 30 Mercer Island Funding: $25,790 Buy Local Support / Placemaking • Held 10 community events. • 73 businesses engaged with city to make it successful. • 16,950 attendees at events • 107 businesses registered as vendors, sponsors, or partners. Economic Development Comp Plan Element • Conducted 20+ stakeholder interviews to identify major ED issues, strengths, etc. surrounding City Comprehensive Plan update • Postcard mailer to 11,000 households, 644 respondents and 74 from business owners. 31 North Bend Funding: $10,000 Cycling Story Map Development Contracted with a writer/content developer to develop written and visual content for a cycling story map to be used by both residents and increase tourism to North Bend. Story maps combined maps, 3D scenes, embedded content, multimedia, and more into an interactive map that can be used by cyclists to access cycling trails safely and responsibly and then find restaurants, stores, and amenities after their ride to support local businesses. 32 Normandy Park Funding: $10,000 Business Mixers & Small Business Assistance • Partnered with Seattle Southside Chamber and hosted 2 business mixers to build stronger community connections with other business owners. - 57 businesses participated and 84 WMBEs participated • Hosted 2 workshop seminars to help provide technical assistance to homebased businesses and educate them on the city's permitting processes. - 165 WMBE businesses participated 33 Pacific Funding: $1,000 Business Directory Website - Developed business directory feature on the City's website to promote local businesses and increase web presence with 320 businesses participating. 34 Redmond Funding: $60,000 StartUp425 Regional Partnership • Admitted 37 Founders to the Accelerator program. 32 were WMBEs. Eastside Made Pop-up Market • Hosted first Eastside Made Pop-up Market with 21 businesses participating and 95% WMBEs. 38% of businesses were immigrant-owned businesses. Innovation Triangle • Refreshed Innovation Triangle website to update district profiles and create a business attraction video for Redmond. • 715 page views 35 Renton Funding: $60,000 World Cup Legacy Square Initiative - Establish the Legacy Square as a focal point in downtown Renton. Alongside a soccer pitch committed by the Seattle Sounders' RAVE Foundation, key components include a jumbo screen for year-round public viewing of events, a stage for live entertainment, and a business incubator to support local entrepreneurs and enhance economic activity. StartUp425 - Increased event attendance by 63% by hosting 10 events across 6 topic areas including marketing, coworking, and pitch competitions. Facilitated 45 events, engaged 178 Renton based entrepreneurs. 36 SeaTac Funding: $31,740 SeaTac Pop-up Markets • Hosted 4 pop-up markets to support local vendors • 550+ attendees • 34 businesses and 29 WMBE businesses participated • Events increased SeaTac's visibility as a cultural destination, attracting not only residents but neighboring communities 37 Shoreline Funding: $60,000 Music Recovery, Incubation, and Tourism • Referred 150 businesses to technical assistance resources • Hosted 11 roundtables/seminars for musicians and creatives • Reached 175 businesses and 87 WMBE businesses Cultivating Creatives • 42 businesses participated in a workshop, including 26 WMBEs Juneteenth Music & Marketplace • 10 Black-owned businesses received mentorship and participated in business development workshops within the first six months. PRIDE Farmers Market • 700 PRIDE Celebration Attendees • 13% increased sales for vendors compared to 2023 • Vendors generated $28,627 in revenue 38 Skykomish Funding: $10,000 Tourism Promotion and Website - Partner with Skykomish Chamber of Commerce, develop a visually appealing and informative website hosted by the Chamber that highlights Skykomish's attractions, activities, and amenities. Include high-quality photos, engaging content, and userfriendly navigation. Optimize the website for search engines to improve its visibility online. Digital Literacy - Educate businessowners on how to market their business. Work with influencer and social media guru to improve social media content. 39 Snoqualmie Funding: $9,000 Tourism Website and Branding Created a new "Visit Snoqualmie" brand, enhanced tourism website, and increased online experience for users/visitors. Summertime in Snoqualmie Tourism Campaign Launched marketing campaign to promote summer events coordinated by City of Snoqualmie, Arts Commission, and community event partners. • Hosted 8+ events highlighting summer activities in Snoqualmie to draw attraction and visitation. 40 Tukwila Funding: $14,000 Kent Valley WA • Updated website by incorporating GIS Planning's Business Directory Intelligence and Property Viewer. • New tool attracts investors to our region who can map businesses by industry sector, sub-sector, research competitors, suppliers and emerging clusters. • Media campaign - 5,000+ impressions per month • ~800 website visits per month Small Business Pop-up - Tukwila Culture and Fashion Show • Somali Independent Business Alliance (SIBA) helped 15 businesses create Google profiles. • 60 small businesses participated in event • 80 attendees to the fashion show 41 Woodinville Funding: $13,830 Creative District Plan The City has identified the former abandoned rail corridor (and future home to the Eastrail Regional Trail) and surrounding area, as the tentative future home for a creative economic catalyst. The City of Woodinville will be rezoning and redeveloping this underutilized and neglected area and is seeking to embed a creative economy into the built environment of this specific plan. Completed report is instrumental in the city's application in becoming a designated Creative District. 42 Small Business Assistance Initiatives Small Business Technical Assistance • Partnerships with SBDCs - (Auburn, Burien) • StartUp425 - (Bellevue, Issaquah, Kirkland, Redmond, Renton) Business Outreach/Business Retention Surveys • Assessing current business conditions - (Federal Way) Marketing • Photography/marketing projects - (Federal Way, Kenmore) Creative Economy • Music industry incubation and cultivating creatives (Shoreline) • Creative Economy Study (Woodinville) 43 Buy Local/Placemaking Initiatives Buy Local / Placemaking • Summer Events (Carnation, Bothell, Mercer Island, Snoqualmie) • Movie at the Farm & Train (Duvall) • #IssaquahLoyal Shop Local Campaign (Issaquah) • Pop-up Markets (Kirkland, Redmond, SeaTac) • Online Business Directory (Pacific) • Juneteenth Marketplace (Shoreline) 44 Tourism Initiatives Events & Tourism Campaigns • Town Square Holiday Shopping (Burien) • Digital Marketing Campaign (Burien, Auburn) • Cycling Story Map (North Bend) • Tourism Websites (Kenmore, Kirkland Snoqualmie) • Expo & Event Association (Enumclaw) • Oktoberfest (Kenmore) 45
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