Attachment Item 5a Supp for Regular Meeting held Jun 23, 2009 1:00PM at SEA

Item 5a Supp

Item Number:    5a
Date of Meeting: 06/23/09
Concessions Marketing Program
A joint marketing program to support all airport concessionaires
Part of new lease agreements, January 2005
Mutual commitment between the Port and its tenants
Funded by concessions tenants based on sales
All tenants promoted equally
Port/Tenant collaboration: Marketing Advisory Group
Initial focus on broad reach promotion
Shifting more focus on web and in-terminal promotion
- Concessions website
- Airport free wi-fi 'splash page'
- Mobile information access

EXAMPLES OF TENANT MARKETING PROGRAMS

2009 CONCESSIONS MARKETING PROGRAM
"EXPLORE BEFORE YOU FLY"

AIRPORT TERMINAL SIGNAGE

EMPLOYEE
PROMOTIONS

SEASONAL TERMINAL PROMOTIONS

PROMOTIONAL
EVENTS

EXAMPLES OF THE 90 PARTICIPATING CONCESSIONS UNITS
AIRPORT-WIDE

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