9a. Presentation
International Tourism Marketing Initiative
Item No. 9a supp Meeting Date: January 28, 2025 Tourism Development International Tourism Marketing & Management Agreement Tourism Development Overview Direct Investment Responsible Tourism Marketing & Management • Average $300k per year in grants awarded • Spotlight Advertising • Providing opportunities • SnoValley Pilot Program • Responsible Outdoor Travel Summit • Leadership/ Partnership • $1.5mil for 3 years • Foundational work that supports all other work • Century Agenda Goal #2 2 Supporting Local Partners 3 SPOTLIGHTING COMMUNITIES 4. Photo via Port of Seattle Responsible Tourism • Strategy • Education • Partnership • Leadership 5 STATEWIDE PROGRAMMING Sample Results 2024 7 8 International Tourism Marketing & Management Agreement Port of Seattle Century Agenda Goal #2: Advance this region as a leading tourism destination This agreement allows the Port to partner with SWT on crucial business-to-business tourism marketing and management work that generates increased visitor spending, tax revenues and job creation throughout our region by employing responsible tourism promotion strategies across the globe. Commission Action Seeking authorization for a new CATIII agreement with SWT for $1.5million dollars over three years in addition to a competition waiver as per exemption 3.2.2 9 Continuing the Partnership • • • • • • Partnering on Upcoming Industry Events • Japan/South Korea Sales Mission • IPW 2025 - Chicago • Brand USA Travel Week Conducting industry trainings in active markets Leveraging hosting FIFA 2026 to benefit communities and drive future visitor spending Advancing responsible travel messaging, marketing and management through media calls, press releases and newsletters in all markets Recruiting and vetting high-level fam tours and press trip attendees to drive awareness and inclusion Aligning priorities with Visit Seattle PROPOSED BUDGET BREAKDOWN Fam Trips/Promo Hosting 5% Campaigns/Co-ops 4% B2B Travel Trade Activity (events, activations, communications, etc) 19% In-market Representation (Japan, South Korea, UK/Ireland, Germany, France/Benelux, Australia/NZ) 47% Trade Shows. Sales Missions 25% 10
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