Exhibit A

7. Attachment

Exhibit A

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January 22, 2025
President Hasegawa and Commissioners
Port of Sea:le
Dear Port Commissioners,
I write to you today to emphasize the importance of collaboraCve work to increase internaConal
spending to Sea:le, King County and Washington State.
The visitor economy is criCcal to our community - for the revenue and tax dollars, the jobs it creates, the
infrastructure legacy it generates, and the support of our vibrant small business community. The
a:racCon of visitors to our desCnaCon is ﬁercely compeCCve work.
InternaConal visitors - especially those overseas - stay longer and spend more than domesCc visitors -
this is true whether they travel for fun or for business. These visitors have the highest propensity to seek
out authenCc experiences, explore neighborhoods, and venture beyond the gateway.
While we have seen record-seOng seasons for cruise and new air routes to key markets come online, it
is important to note that overall our visitaCon has not recovered to pre-pandemic levels, and even more
signiﬁcant, our internaConal markets are the ones that lag the most. The lucraCve internaConal visitor is
aggressively romanced by compeCng desCnaCons across the United States and around the globe.
We face signiﬁcant challenges in our mission to grow key internaConal markets. We have inconsistent
and oQen delayed visa processing. We have not yet seen restoraCon of the air liQ we once had with
China, nor the same senCment from the Chinese and their intent to visit the United States, and we must
work to replace this visitor segment that was once our largest overseas market. We experience geopoliCcal challenges that aﬀect pracCcal travel applicaCons.
MarkeCng in all its forms are essenCal to our economy, and it is a pracCce that must be consistently
sustained, focused on building awareness, educaCon and relaConships with the travel trade in our key
markets, and; involve partnerships to leverage investments. The partnership between the Port of
Sea:le, Washington State Tourism and Visit Sea:le as we compete against ciCes, regions and states with
much larger budgets is criCcal if we are to successfully build the visitor economy, and ensure the success
of the assets of the Port of Sea:le.
We ask you to support the Port's conCnued investment of internaConal markeCng, and are proud to be
your steadfast partner.
Sincerely,
Tammy Blount-Canavan, FCDME
President & CEO
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January 23, 2025
Tyler Gosnell
Managing Director, International Inbound Travel
U.S. Travel Association
1899 Pennsylvania Avenue, NW, Floor 11
Washington DC, 20006
ATTN:
Port Commissioner 2025 Pres. Toshiko Hasegawa
Commissioner Hamdi Mohamed
Commissioner Ryan Calkins
Commissioner Fred Felleman
Commissioner Sam Cho
Port Executive Director Steve Metruck
Port Commission Chief of Staff Aaron Pritchard
RE: International Tourism Agreement
Dear Port Commission,
The U.S. Travel Association strongly urges the Port of Seattle Commission to approve the
continued international tourism marketing agreement between the Port and the State of Washington
Tourism (SWT).
A strong state office of tourism is crucial to achieving sustained economic growth that benefits local
communities long-term. In 2023, visitors to Washington state spent $23.9 billion, contributing $3.3
billion in state and local tax revenue and supporting more than 230,000 jobs. While international
visitors accounted for just 2.5% of the total visitor volume, they generated 10% of total visitor
spending. In addition to economic benefits, this agreement provides a foundation to support other
Port priorities, including responsible, inclusive, and equitable tourism practices. Not approving this
agreement could potentially lead to a loss of economic opportunities and a setback in efforts to
promote responsible tourism.
Washington state, with its natural landscapes, lively cities, and exceptional attractions, is a premier
destination for international visitors. However, as numerous case studies have shown, tourism does
not just happen. In today's fiercely competitive global tourism market, the need for targeted
marketing strategies is vital. According to a Tourism Economics study, every $1 invested in tourism
promotion by Washington state has the potential to generate $29 in economic impact. This
impressive return on investment, driven by strategic initiatives, plays a vital role in fostering
economic resilience and ensuring long-term benefits for the region.
U.S. TRAVEL ASSOCIATION
1899 Pennsylvania Avenue, NW
TEL 202 408 8422
Floor 11
FAX 202 408 1255
Washington, DC 20006-3602
ustravel.org
Page 2
The agreement between the Port and SWT represents a proven path to increased visitor spend,
support for local businesses, and an improved quality of life for residents and visitors alike. The U.S.
Travel Association encourages the Port Commission to support sustained tourism marketing that
propels Washington forward.
Sincerely,
Tyler Gosnell
Managing Director, International Inbound Travel
U.S. Travel Association
_________________________________________________________________________________________________________
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January 20, 2025
ATTN:
Port Commissioner 2025 Pres. Toshiko Hasegawa
Commissioner Hamdi Mohamed
Commissioner Ryan Calkins
Commissioner Fred Felleman
Commissioner Sam Cho
Port Executive Director Steve Metruck
Port Commission Chief of Staﬀ Aaron Pritchard
RE: International Tourism Agreement
Dear Port Commission,
I am writing you today to strongly support the Port's proposed tourism marketing agreement with the State of
Washington Tourism (SWT).
At Tourism Cares, we help support and educate travel industry businesses, organizations, and professionals
about sustainable tourism and meaningful travel. Along with our partners at The Travel Foundation, we
experienced the Port's innovative and strategic approach to tourism marketing ﬁrsthand while creating the
Responsible Travel Handbook for Washington State.
Balancing economic growth with social, cultural, and environmental impact is foundational work that
represents a meaningful and welcome step in making the tourism industry better for everyone. We know that through their marketing eﬀorts - the Port and SWT strive to create a positive cycle where the beneﬁts of
tourism continue to grow for all of Washington's residents.
The vision that guides Tourism Cares is a belief that we can change the world through tourism. We do this by
uniting the travel industry as a catalyst for positive social, environmental, and economic impact for the people
and places of travel. The Port and the State of Washington Tourism share the Tourism Cares ethos, and we
strongly urge you to approve the marketing proposal to help ensure a more prosperous future for Washington.
Sincerely,
Greg Takehara
CEO, Tourism Cares
95 Washington Street, #224-114 * Canton, MA 02021 * 781-821-5990
www.TourismCares.org * @TourismCares
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January 22, 2025
ATTN:
Port Commissioner 2025 Pres. Toshiko Hasegawa
Commissioner Hamdi Mohamed
Commissioner Ryan Calkins
Commissioner Fred Felleman
Commissioner Sam Cho
Port Executive Director Steve Metruck
Port Commission Chief of Staff Aaron Pritchard
RE: International Tourism Agreement
Dear Port of Seattle Commission,
We, the undersigned destination marketing and management organizations, are writing to
express our enthusiastic support for the international tourism marketing agreement
between the Port and State of Washington Tourism (SWT).
This vital work aligns with our respective and collective missions, promoting our state's
unique attractions and experiences to a global audience, and directly benefits our
communities and businesses.
The international marketing initiatives executed by the Port and SWT are instrumental in
increasing visitor-related economic impact to our state, which in turn has benefits all our
destinations and residents. The exposure and visibility generated by these efforts help us
attract needed visitors, create jobs, and contribute to the local economy. The
collaborations with international trade partners, travel media, and travel industry
stakeholders have also been invaluable in promoting our state's tourism offerings and
ensuring that all communities feel the benefits the industry can bring.
State of Washington Tourism represents the State of Washington destination. Regional
DMOs and communities rely on its top-of-funnel programming, connection to international
markets and myriad offerings of critical tools, resources and programming. We have long
advocated for a strong statewide tourism program and are working with SWT to establish
sustainable and competitive funding for years to come. Meantime, this overseas tourism
agreement with the Port of Seattle is a seminal step in destination and regional success.
Investing in international tourism marketing is crucial for sustaining our region's economic
vitality and enhancing the quality of life for our residents. We wholeheartedly support the
ongoing promotion of our state's incredible diversity, which includes breathtaking natural
beauty, dynamic urban environments, rich cultural heritage, and exhilarating outdoor
adventures. Your approval of this marketing agreement is pivotal, and we implore the
Commission to recognize the extensive benefits it will bring to all of us.
Sincerely,
Brad Jones
Marsha Massey
Christina Pivarnik
Aljoynn Sperber
Adam Acampura
Christy Garrard
Todd Chaput
Kelly Campbell
Dean Burke
Kevin Lewis
Rose Noble
Dylan Dean Boyle
Kristen Kelz
Jerri Barkley
Deborah Hoskinson
Miriam Battson
Tammy Canavan
Guy Glaeser
Jenn Tate
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++
January 15, 2025
ATTN:
Port Commissioner 2025 Pres. Toshiko Hasegawa
Commissioner Hamdi Mohamed
Commissioner Ryan Calkins
Commissioner Fred Felleman
Commissioner Sam Cho
Port Executive Director Steve Metruck
Port Commission Chief of Staff Aaron Pritchard
RE: International Tourism Agreement
Dear Port Commission,
The Port's tourism marketing has brought great positive impact to our work at Golden Bricks Events
in partnership with Young Women Empowered. In addition to receiving a Port grant to help us
promote the Refuge Outdoor Festival, we have also participated in other Port efforts such as the
Responsible Outdoor Travel Summit.
Our outdoor-focused experiences for Black, Indigenous, People of Color are designed for emotional &
physical safety, accessibility, connection, joy, and belonging. We want to diversify the faces of the
outdoors and conservation through our events. The Port's tourism marketing helps support these
efforts which is why I am writing to you today in support of the renewed tourism marketing agreement
between the Port of Seattle's Tourism Department and State of Washington Tourism.
This agreement ensures that our communities are represented on a global scale and helps small
businesses like mine bring meaningful impact to our communities.
I sincerely urge you to continue the good work and approve the proposed agreement.
Thank you,
Chevon Powell
Founder, Golden Bricks Events
[email protected]
832-265-1161
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