ITEM NO:    ____6d___________ 
MEETING DATE: September 27, 2016
Airport Dining & Retail (ADR) 
Advertising Request for Proposal 

Authorization Request 
September 27, 2016

Current Advertising Program Background 
The advertising program is a critical piece of the overall
generation of non-aeronautical revenue. 
Competed via Request for Proposal in 2006/2007 
Accounted for 2.7% of the total ADR Sales ($7.3 million
of the $271.5 million) in 2015 
Accounted for 11% of the ADR non-aeronautical
revenue to the Port ($5.0 million of the $44.7 million) in
2015 
Current agreement expires on July 31, 2017 
Significant changes in technology in the last 10 years
affecting the advertising industry. 
Advertising lease has significant impact on non-aeronautical revenues 
2

Advertising Request for Proposal Goals 
Capitalize on changes regarding how advertisers deliver
their messages by: 
Upgrading older displays and equipment with new
technologies; 
Reallocating a number of existing static locations to
digital displays; and 
Providing additional space for promotional display
elements. 

Overall RFP Goals 
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Surrounding Communities and State-Wide
Industries 
Enhancing the ability to provide opportunities for the
surrounding communities and state-wide industries to
be able to promote within the Airport: 
Allocate 7 advertising locations (1 per A, B, C and D
Concourses, N Satellite, S Satellite and Baggage Claim) 
Include the right of first refusal in the lease to use
"filler" or unsold advertising inventory 
Communities or industries may purchase advertising 
Art Program 
Temporary Construction Barricades 
Community and state-wide industry promotion opportunities 
4