3 supp

Item No. 3 _supp 
Meeting Date:  July 26, 2016 
Long Range Plan Management Update 
Commission Study Session 
July 26, 2016

Long Range Plan (LRP) Presentation Overview 
Introduction to the Long Range Plan example integration with
1. Intro 
budgeting and resourcing 
Receive feedback the LRP Official Document structure plan for
2. LRP Official Document 
review and approval on August 9, 2016 

3. Century Agenda Dashboard     Share the LRP Century Agenda Dashboard plan 

4. Strategic Positioning for Growth    Provide an update on the Strategic Positioning for Growth 

Brief update of 2017 budget plans for Aviation, Maritime, and
5. Budget Considerations Beyond LRP 
Economic Development 
Five Part LRP Presentation 
2

Long Range Plans Integrated with Budget and Metrics 
Premier Premier        Tourism & BusinessTourism & Business        Small Business &Small Business &      Greenest, EnergyGreenest, Energy
1. Strategies 1. Strategies 
Logistics Hub Logistics Hub          Gateway Gateway          Workforce Development Workforce Development      Efficient Port Efficient Port 
2. Objectives 2. Objectives          1-5 1-5            6-9 6-9              10-11 10-11            12-16 12-16 

3. Example 3. Example                                  10. Increase small
3. Triple Air Cargo 3. Triple Air Cargo     7. Double # of Int.7. Double # of Int.        10. Increase small    16. Restore 40 additional16. Restore 40 additional
flights              business to 40% business to 40%          acres of habitat 
Objectives Objectives                      flights                         acres of habitat 
4. Budget 4. Budget                        Work plan, resources, and timeline Work plan, resources, and timeline 
5. Metrics                 Staff accomplishment targets, key performance indicators, etc. 

6. Dashboards              Progress updates to staff, executives, commission, and public. 
LRPs drive budgets that in turn drive staff activity 
3

LRP OFFICIAL DOCUMENT FOR DISCUSSION 
(2 OF 5)

LRP Formal Document for Commission Adoption 
on August 9, 2016 
Commission Memo  Action Item             2017  2021 LRP Document 

+ 



Seeking Commission feedback draft of LRP Document structure prior to official review & approval 
5

LRP Official Document for Commission Adoption on August 9, 2016 





(Example 1 of 14) 
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LRP Official Document for Commission Adoption on August 9, 2016 




Intentionally Left Blank for Signatures 

(Example 2 of 14)                                                                    7

LRP Official Document for Commission Adoption on August 9, 2016 





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LRP Official Document for Commission Adoption on August 9, 2016 





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LRP Official Document for Commission Adoption on August 9, 2016 





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LRP Official Document for Commission Adoption on August 9, 2016 





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(Example 6 of 14) 
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LRP Official Document for Commission Adoption on August 9, 2016 





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(Example 7 of 14) 
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LRP Official Document for Commission Adoption on August 9, 2016 





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(Example 8 of 14) 
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LRP Official Document for Commission Adoption on August 9, 2016 





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(Example 9 of 14) 
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LRP Official Document for Commission Adoption on August 9, 2016 





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(Example 10 of 14)                                                                15

LRP Official Document for Commission Adoption on August 9, 2016 





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(Example 11 of 14) 
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LRP Official Document for Commission Adoption on August 9, 2016 





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(Example 12 of 14) 
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LRP Official Document for Commission Adoption on August 9, 2016 





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(Example 13 of 14) 
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LRP Official Document for Commission Adoption on August 9, 2016 


LRP CA
Dashboard
Commission
Review 
February and
August each
year (starting
in 2017) 




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(Example 14 of 14) 
19

LRP CENTURY AGENDA DASHBOARD 
(3 OF 5)

LRP Century Agenda Dashboard Overview 
Reviewed by Commission twice per year to report
progress on Century Agenda commitment 
Accessible online by staff to also monitor progress 
In-House Dashboard solution implemented this year 
Dashboard + Integrated Project Management
functionality implement in 2017 to improve
efficiency and effectiveness 
Demonstrates progress and strengthens accountability 
21

LRP Century Agenda Scorecard Measures 
Port of Seattle Economic Performance Measures 
Economic Impact                  Key Metrics                                   Targets 
Aviation                            Jobs, Income, Revenue, Local Purchases & Taxes                Baselines established; Analysis underway to determine targets 
Maritime                       Jobs, Income, Revenue, Local Purchases & Taxes             Baselines established; Analysis underway to determine targets 
Other (i.e. Real Estate)                  Jobs, Income, Revenue, Local Purchases & Taxes                Baselines established; Analysis underway to determine targets 
Strategy 1: Logistics Hub                                               Key Metric            Enabling Metric    5-YR Target (2021)        10-YR Target (2026) 
CA    Obj. 1 Grow seaport annual container volume to more than 3.5 million TEUs            NWSA Container       N/A           TBD                TBD 
Volume 
CA    Obj. 2 Optimize infrastructure investments & financial returns w/ Washington Ports       NWSA ROA          N/A           TBD                TBD 
Obj. 3 Triple air cargo volume to 750,000 metric tons                            Air Cargo Volume       Space Utilization   TBD                  750K Metric Tons 
(Metric Tons) 
CA    Obj. 4 Triple the value of our outbound cargo to over $50 billion                   NWSA Cargo Value      N/A           TBD 
Air Cargo Value 
Obj. 5 Double the economic value of the fishing and maritime cluster                 Maritime & Fishing      N/A            Determining baseline      TBD 
Revenue 
Strategy 2: Tourism & Business Gateway 
Obj. 6 Make Sea-Tac Airport the West Coast "Gateway of Choice" for international travel    Market Share          N/A            Determining baseline      TBD 
Obj. 7 Double the number of international flights and destinations                   # of air services        N/A            25 - # of air services       27 - # of air services 
# of intl. destinations                    18 - # of intl. destinations   21 - # of intl.
destinations 

Obj. 8 Meet the region's air transportation needs at the Airport for the next 25 years &     Cost per enplanement    N/A            TBD                  TBD 
encourage the cost-effective expansion of domestic and int'l PAX & cargo service         Million annual PAX 
Obj. 9 Double the economic value of cruise traffic to Washington state                 Cruise Economic Value    N/A            Determining baseline      TBD 
CA  Consider to update this objective of the Century Agenda              22

LRP Century Agenda Scorecard Measures 
Strategy 3: Small Business and Workforce Development     Key Metric               Enabling Metric                5-YR Target (2021)       10-YR Target (2026) 
IPP    Obj. 10 Increase the proportion of funds spent by the Port    Funds Spent on SBE            WMBE Spending                   40% SBE                 40% SBE 
w/ qualified small business firms on construction, consulting,
goods and services to 40 percent of the eligible dollars spent 
Obj. 11 Increase workforce training, job and business        Placements in jobs           Training Completions             TBD                  TBD 
opportunities for local communities in maritime, trade,
travel and logistics 
Strategy 4: Greenest & Most Energy Efficient Port 
Obj. 12 Meet all increased energy needs through          Energy Use Reduction         Energy Conservation           TBD                 TBD 
IPP 
conservation and renewable sources                  (MMBTU)                 Renewable Energy 
Obj. 13 Meet or exceed agency requirements for storm      Airport treatment (% acres)    N/A                        100% each year - Airport    100% each year  Airport 
IPP    water                                              Maritime Conveyance                                       75% - Maritime           75% - Maritime 
Rehabilitation (% Linear Feet
completed) 
IPP    Obj. 14 Reduce air pollutants and carbon emissions           Carbon Emissions              PM 2.5 (metric tons)/(% reduced)    TBD                    PM 2.5 & DPM  50%
- Particulate Matter (PM) 2.5     DPM (metric tons)/(% reduced)                         Reduction 
- Diesel PM (DPM)           GHG (metric tons)/(% reduced) 
- Port Greenhouse Gas (GHG) 
IPP    Obj. 15 Anchor the Puget Sound urban industrial land use to    Remediation of             TBD                             TBD                    2,395 Acres by 2025 
prevent sprawl                                 contaminated sites 
Industrial land (acres) 
Obj. 16 Restore, create, & enhance 40 additional acres of     Habitat Restoration (acres)     N/A                         20 total acres by 2020      40 total acres by 2025 
IPP 
habitat in the Green/Duwamish watershed and Elliott Bay 


IPP   Linked Incentive Pay Program 
23

LRP Century Agenda Example Web-based Dashboard 
*EXAMPLE DATA FOR ILLUSTRATIVE PURPOSES ONLY* 













*EXAMPLE DATA FOR ILLUSTRATIVE PURPOSES ONLY*                                             24

LRP Century Agenda Example Web-based Dashboard 
*EXAMPLE DATA FOR ILLUSTRATIVE PURPOSES ONLY* 













*EXAMPLE DATA FOR ILLUSTRATIVE PURPOSES ONLY*                                             25

STRATEGIC POSITIONING FOR GROWTH 
(4 OF 5)

Process Overview 
Commission - 
Relationship
between CA, LRP,             Century Agenda 
Bus Plans, & SPG
Project 
Long Range Plan
(LRP) 

Division Business Plans -
Strategies and Objectives 
Long Range
Plan (LRP) 

Departments Operating Plans  
Departments Operating Plans  Strategies, Objectives, Actions and $$ 
SPG Project
Departments Operating Plans  Strategies, Objectives, Actions and $$      Long Range
operationalized    Strategies, Objectives, Actions and $$         Plan (LRP) 
CA at Dept level
via the LRP 
27

SPG Century Agenda Alignment 
1.2.2. Double the number of international flights and destinations 
C.A. 
10-25 yrs 
Aviation Division                      Economic Development Division 
Goal             Anticipate and meet the needs of our tenants, passengers, and        Develop a promotional plan that will increase the number of
DIV 3-5 yrs          the region's economy.                               international flights and destinations by 50% 

Strategy            Achieve 28 medium and long-haul international flights                Promote Seattle and Washington as a desirable year-round tourism
DIV 12-18 mo.                                                   destination in identified international markets that provide visitors to Sea-
Tac airport. 
Objective           Increase the number of medium & long-haul flights from FY16          Increase international tour products featuring a Seattle/Washington
DIV  FY17          (21) to (23) by Q417                                     destination in the UK by 10% over 2016 

KPI 
% FY17 attainment = FY17 actual no. medium & long-haul            (Actual No. of FY17 Tour products / No. of FY16 Tour Products)  1 
DIV  FY17 
flights / 23                                                   % Media Increase = (FY17 Actual Ad Equivalency / FY16 Ad
Equivalency) - 1 
Action 
DIV  FY17           Implement international air service development marketing          Aggressively pursue product development; trade show
plan to achieve 23 medium and long-haul int'l flights.                promotion (10); representation at World Travel Market
in London in 4Q17 
Activity 
Develop new air services (A) 
Dept  FY17                                                        Marketing & sales 
Process Overview of Century Agenda to Division's Strategies/Actions 
28

Strategic Positioning for Growth 
Century Agenda Alignment 
Century    Primary LRP    Operational Alignment      DIVISION GOAL       DIVISION STRATEGY       DIVISION OBJECTIVE            KPI             DIVISION ACTION    Describe Activitiy
Agenda    Category        Reference
Century      Aviation   1.2.2.   Double the number of Anticipate and meet the  Achieve 28 medium and long-  Increase the number of medium FY17 actual number of medium Implement international air   Develop new air services (A)
Agenda -             international flights and     needs of our tenants,    haul international flights     & long-haul flights from FY16  & long-haul flights = 23 NLT   service development marketing
Tourism and            destinations            passengers, and the                        (21) to (23) by Q417        12/31/17              plan to achieve 23 medium and
Business                                 region's economy.                                             '% FY17 attainment = FY17    long-haul int'l flights.
Gateway                                                                               actual no. medium & long-haul
flights / 23
Century      Aviation   1.2.2.   Double the number of Anticipate and meet the  Achieve 22 international     Increase the number of      FY17 actual number of       Implement international air   Develop new air services (B)
Agenda -             international flights and     needs of our tenants,    destinations            international destinations from international destinations = 16  service development marketing
Tourism and            destinations            passengers, and the                        FY16 amount of 15 to 16 in FY17 NLT 12/31/17            plan to achieve 16 int'l
Business                                 region's economy.                          by Q417               '% FY17 attainment = FY17    destinations.
Gateway                                                                               actual no. international
destinations / 23
Century      Aviation   1.2.2.   Double the number of Achieve Top 5 ranking    Achieve international minimum Increase airline utilization of   % Attainment in FY17 - Actual  Achieve full enrollment of air  Federal Inspection Service (FIS)  Regulatory
Agenda -             international flights and     among 25 selected North  connect time of 75 minutes by  Express Connect passengers   passenger use of Express     carriers in CBP Express Connect
Tourism and            destinations            American peers in 2020   2019                 from 3% to 4% outside the noon Connect / Total number of    Program
Business                                 ACI Airport Service Quality                     peak by Q417            passengers
Gateway                             (ASQ) survey

Century      Aviation   1.2.2.   Double the number of Anticipate and meet the  Achieve 28 medium and long-  Increase the number of medium FY17 actual number of medium Implement international air   Promote airport and its air service (A)
Agenda -             international flights and     needs of our tenants,    haul international flights     & long-haul flights from FY16  & long-haul flights = 23 NLT   service development marketing
Tourism and            destinations            passengers, and the                        (21) to (23) by Q417        12/31/17              plan to achieve 23 medium and
Business                                 region's economy.                                             '% FY17 attainment = FY17    long-haul int'l flights.
Gateway                                                                               actual no. medium & long-haul
flights / 23
Century      Aviation   1.2.2.   Double the number of Anticipate and meet the  Achieve 22 international     Increase the number of      FY17 actual number of       Implement international air   Promote airport and its air service (B)
Agenda -             international flights and     needs of our tenants,    destinations            international destinations from international destinations = 16  service development marketing
Tourism and            destinations            passengers, and the                        FY16 amount of 15 to 16 in FY17 NLT 12/31/17            plan to achieve 16 int'l
Business                                 region's economy.                          by Q417               '% FY17 attainment = FY17    destinations.
Gateway                                                                               actual no. international
destinations / 23
Aligning Century Agenda to Division's Strategies/Actions 
29

Strategic Positioning for Growth 
Century Agenda Alignment 
Century    Primary LRP    Operational Alignment      DIVISION GOAL       DIVISION STRATEGY       DIVISION OBJECTIVE            KPI             DIVISION ACTION    Describe Activitiy
Agenda    Category        Reference
Century       EDD    1.2.2.   Double the number of Develop a promotional   Promote Seattle and        Increase international tour    (Actual No. of FY17 Tour     In concert with POS        Marketing & Sales
Agenda -             international flights and     plan that will increase the Washington as a desirable year- products featuring a        products / No. of FY16 Tour    International Representative
Tourism and            destinations            number of international   round tourism destination in   Seattle/Washington destination Products) - 1            firm, product development with
Business                                 flights and destinations by identified international markets in the UK by 10% over 2016                       UK outbound tour operators, 10
Gateway                             50%             that provide visitors to Sea-Tac                                    trade tours to PNW, World
airport.                                                                    Travel Market
Century       EDD    1.2.2.   Double the number of Develop a promotional   Promote Seattle and        Increase media coverage     % Media Increase = (FY17     In concert with POS        Marketing & Sales
Agenda -             international flights and     plan that will increase the Washington as a desirable year- (advertising equivalency) by   Actual Ad Equivalency / FY16 Ad International Representative
Tourism and            destinations            number of international   round tourism destination in   10% over 2016.           Equivalency) - 1          firm, media coverage in UK,
Business                                 flights and destinations by identified international markets                                         print organizations and writers
Gateway                             50%             that provide visitors to Sea-Tac                                    in the UK, 5 media travel tours
airport.                                                                    to the PNW


Aligning Century Agenda to Division's Strategies/Actions 
30

Strategic Positioning for Growth Century Agenda Alignment 
2017 Baseline Budget Operational Alignment
Primary    2017 Baseline Budget Operational Alignment    Aviation     EDD    Maritime  Grand Total   % of
Strategy                                     Division             Division           Total/Subtot
al
Century Agenda                          XXX      XXX      XXX      XXX      XX%
HPO                          XXX     XXX     XXX     XXX    XX%
Subtotal Century Agenda and HPO                XXX      XXX      XXX      XXX      XX%
Div Only Strategy                            XXX      XXX      XXX      XXX      XX%
Total                                    XXX       XXX       XXX       XXX      XX%
% Related to Century Agenda and HPO              XXX      XXX      XXX      XXX      XX%
1.1.   Position the Puget Sound region as a premier                 XXX        XXX        XXX        XXX       XX%
international logistics hub
% Related to Century Agenda and HPO              XXX      XXX      XXX      XXX      XX%
1.2.   Advance this region as a leading tourism destination and        XXX        XXX        XXX        XXX       XX%
business gateway
% Related to Century Agenda and HPO              XXX      XXX      XXX      XXX      XX%
1.3.   Use our influence as an institution to promote small            XXX        XXX        XXX        XXX       XX%
business growth and workforce development
% Related to Century Agenda and HPO              XXX      XXX      XXX      XXX      XX%
1.4.   Be the greenest and most energy efficient port in North         XXX        XXX        XXX        XXX       XX%
America
% Related to Century Agenda and HPO              XXX      XXX      XXX      XXX      XX%
Total                                    XXX       XXX       XXX       XXX      XX%
% Related to Century Agenda and HPO              XXX      XXX      XXX      XXX      XX%

Primary Strategy       2017 Baseline Budget Operational Alignment       Aviation Division     EDD       Maritime    Grand Total      % of
Division                Total/Subtotal
1.2.   Advance this region as a leading tourism destination and        XXX       XXX       XXX       XXX       XX%
business gateway
1.2.1.    Make Sea-Tac Airport the West Coast        XXX        XXX        XXX        XXX        XX%
"Gateway of Choice" for international travel
1.2.2.    Double the number of international        XXX        XXX        XXX        XXX        XX%
flights and destinations
Driving Century Agenda Division's Strategies/Actions to Budget $s 
31

BUDGET CONSIDERATIONS BEYOND LRP 
(5 OF 5)

Aviation: Industry & Business Trends 
Airline industry continues to be profitable 
U.S. airline industry profitable each year 2010-2015 
Low fuel cost, efficiencies from consolidation, drove record profits in 2015 
Alaska and Delta have been particularly profitable 
National and international economic uncertainties, but regional economy continues to
grow, fueling travel demand 
Population and income growth for Puget Sound area exceed national averages 
Competitive airline environment: 
Alaska Air Group in midst of acquiring Virgin America 
Delta continuing to grow hub at Sea-Tac 
Growth at Sea-Tac in all areas: new domestic, international and cargo carriers initiated
service in 2016 
Regional economy and airline competition driving growth at Sea-Tac 
33

Aviation: Major Challenges 
Growth at Sea-Tac continues to exceed anticipated levels   Passenger Growth Rate   O&D
Sea-Tac among fastest growing airports in U.S. 
Will exceed 45 million passengers in 2016                               Actual         Percent
Connecting traffic grew faster than originating traffic in 2015           2013    4.8%            74%
Connecting traffic accounted for 61% of growth in 2015 
2014   7.7%        74%
2015  12.9%       70%
35%+ growth in 4 years creating near-term facilities and
2016   9.0%   Est.
customer service challenges 
Need/desire to provide facilities that meet growing
demands in environmentally friendly way 

2017 Budget will reflect plans to address challenges of growth 
34

Aviation: 2017 Budget Preview 
2017 operating and capital budgets will reflect resource needs to implement
long range plans and to meet near-term operational and facility needs 
Operating Budget Needs                       Capital Budget Needs 
Improve customer service                        Shortage of gates: Concourse D Ramp Operations 
terminal; Concourse B gate reconfiguration 
Improve facility cleanliness                          Baggage system capacity: C-61 
Enhance security                              Terminal space shortage: C-1 building expansion 
Complete SAMP & environmental review              Roadway congestion: widen arrivals approach 
Next phase of flight corridor safety program             Aging infrastructure: renewal & replacement 

2017 budget will reflect strategic and operational priorities 
35

Maritime: Industry & Business Trends 
Cruise market continues to grow, Terminal 91 receives the two largest vessels on
the west coast, expect continued vessel growth 
Alaska commercial fishing industry remains strong 
Current economy boosting interest in boating and boat sales 
Seattle/Puget Sound maritime industrial market has been consistent and steady 

Development of Tug Business, Shoulder Season Cruises, Fish Process Expansion Offer Promise 
36

Maritime: Major Challenges 
Overcoming limitations to expansion of cruise & fishing operations 
Retaining customers during capital improvement projects 
Balancing Port initiatives with operational work and requirements 
Adapting facilities & operations to meet dynamic regulatory environment 
Shifting vessel mix - decline of small fishing boat fleet (<40') - empty slips
too small for growing larger vessel fleet
Variability/weakening demand in world grain markets 
Aging of recreational boating community 
Many capital & expense projects in the plan 

Growth and On-going Maintenance Needs will be reflected in 2017 Budget 
37

Maritime: 2017 Budget Preview 
Operating Budget Needs                         Capital Budget Needs 
On-going Maintenance Activities                      Replace Net Shed Roofs 
Customer Service Surveys                          Pier 91 South Fender System 
FT Strategic Plan Implementation                      FT Strategic Plan Capital Construction 
Energy Conservation Projects                         Rehabilitation at Harbor Island Marina Docks 
Cruise Passenger Experience Improvements               Cruise Terminal Tenant Upgrades 
Stormwater Utility Implementation                    Stormwater System Expenditures 

Organizational Growth and Century Agenda Demands Fueling Need for Resources 
38

Economic Development: Industry & Business Trends 
Real Estate and Business Development 
Strong regional economy drives land development and business expansion 
Real Estate Portfolio Management 
Overall vacancy rates are down in Puget Sound, but increases industrial rate per sq. ft. are lagging 
Increasing costs and reduced availability for craft labor driving up tenant improvement costs 
Tourism - Growth in both domestic and international travel 
Workforce Development - 
Increasing demand for aviation workforce driven by SeaTac growth 
Low employment rates puts premium on talent acquisition and development 
Small Business 
Construction boom drives opportunities for small contractors and service providers 
Access to capital and good management still critical to business survival 

King County Economic Growth Provides Expansion and Development Opportunities 
39

Economic Development: Major Challenges 
Hot real estate market and rising rents impacting small manufacturers (and
other sectors). Affordable space especially difficult to find in Seattle 
Aging facilities require updating in order to effectively compete 
Highly competitive market for commercial leasing and conference facilities 
Ongoing transportation projects limiting access to properties and creating
uncertainty in the market 
Lack of statewide tourism marketing program puts Washington State at
disadvantage in highly competitive travel market 
Ethnic communities and businesses face barriers to participate and benefit from
strong economic tide 

Growth Creating Issues for Property Owners, Small Business and Ethnic Communities Users 
40

Economic Development: 2017 Budget Preview 
Budget based on managing Port real estate needs and supporting regional economic growth 
Operating Budget Needs                       Capital Budget Needs 
Implementation support for RE Strategic Plan            RE Strategic Plan pre-development work at T91 , FT, and/or
other locations 
Oversight and maintenance of aging facilities            Improvements at Bell Harbor International Conf. Center 
Expansion of Workforce Development programs         P69 lobby updates 
Small business programs such as Incubators and PortGen    Tenant improvements of which many are expensive 
Tourism expansion programs                     Structural building/facility work such as T102 roof
replacement P66 elevators 

2017 budget will reflect strategic and operational priorities 
41

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