PORT OF SEATTLE 
MEMORANDUM 
COMMISSION AGENDA               Item No.      6d 
ACTION ITEM 
Date of Meeting     January 26, 2016 
DATE:    January 13, 2016 
TO:      Ted Fick, Chief Executive Officer 
FROM:   Dave Soike, Director Aviation Facilities and Capital Program 
Peter Garlock, Chief Information Officer 
SUBJECT:  Sea-Tac Mobile Application & Indoor Navigation (CIP #C800800) 
Amount of This Request:      $500,000      Source of Funds:   Airport Development
Fund 
Est. Total Project Cost:       $500,000 
ACTION REQUESTED 
Request Commission authorization for the Chief Executive Officer to (1) proceed with the Sea-
Tac Mobile Application & Indoor Navigation project at Seattle-Tacoma International Airport;
(2) procure required hardware, software, and vendor services; (3) use Port staff for
implementation; and (4) procure vendor services for maintenance, for a total project cost not to
exceed $500,000. 
SYNOPSIS 
Per a 2014 survey, 88  percent  of Seattle-Tacoma International Airport travelers carry
smartphones, and they increasingly rely on and expect mobile application availability for
traveling services. The Port of Seattle currently supports a mobile version of our internet site but
that functionality is limited without the features available on today's location-aware smartphone. 
The purpose of this project is to procure services to develop a smartphone application for the
Airport to be used by the traveling public for way-finding, promotion of the Airport's dining and
retail businesses, and provision of customer service information. 
In addition, the project will procure and install beacon infrastructure throughout the Airport to
assist with way-finding and support airline requests. Information Communication Technology
(ICT) and Port Construction Services (PCS) resources will complete the project. Total project
costs are estimated to be $500,000. Funding for this project was included in the 2016-2020 
capital budget and plan of finance. Recurring hardware license and maintenance costs will be
budgeted within the ICT department operating budget. 


Template revised May 30, 2013.

COMMISSION AGENDA 
Ted Fick, Chief Executive Officer 
January 13, 2016 
Page 2 of 5 
BACKGROUND 
The smartphone has become the most important travel-related communication device used by
our passengers, and its role as a virtual tour guide will make it the key to future customer service 
offerings. Per the 2014 global survey on Passenger IT Trends, 76 percent of travelers with
smartphones use a mobile travel application and 43  percent  say it  has made a definite
improvement in their travel. 
Beacons are a technology that many businesses such as Walmart, Macy's, and several airports
use to guide customers or passengers, improve their experience, and boost revenue by
transmitting a unique identifier to smartphones. Placed throughout the Airport and parking
garage, the beacons work with a smartphone application by providing location information that
allows the application to present turn-by-turn directions and trigger coupons or important
notifications relevant to their location. Airlines are also embracing this technology and Airports
Council International (ACI) is considering beacon architecture recommendations for common
use infrastructure. 
PROJECT JUSTIFICATION AND DETAILS 
A Sea-Tac mobile application and beacon infrastructure offer a new way to communicate with
our traveling customers. This new application will allow us to offer a variety of services to the 88 
percent of customers who own a smartphone; giving them choices for information consumption 
that include the ability to: 
Promote our products and services 
Notify travelers of flight changes and ground transportation options 
Personalize way finding within the terminal and parking garage with estimated walking
time and distances 
Highlight special interest areas such as kids play areas, Mother's Zone, Art Program
Tour, Scavenger Hunts, and Environmental Programs 
Project Objectives 
The proposed smartphone application will be designed to enhance the experience of connecting,
arriving, and departing Sea-Tac passengers by satisfying the following objectives. 
Fulfill the Airport traveler's desire for mobile customer service. 
Provide a mobile advertising platform to promote Sea-Tac's dining and retail
businesses. 
Publish an interactive and innovative way-finding tool that integrates with modern
indoor navigation technology. 
Protect passenger location privacy by conforming to established industry best practice
with a required "opt-in" location request.

COMMISSION AGENDA 
Ted Fick, Chief Executive Officer 
January 13, 2016 
Page 3 of 5 
Scope of Work 
Procure services to develop iPhone and Android Smartphone applications that meet Sea-
Tac objectives. This mobile application will be available on Apple and Google stores for
download by Airport travelers. 
Procure and install beacon infrastructure that will be used to deliver location-aware
features. 
Schedule 
Commission Approval                                 January 2016 
Procurement Complete                                    July 2016 
beacon Installation Complete                                 August 2016 
Smartphone Application Complete                          February 2017 
FINANCIAL IMPLICATIONS 
Budget/Authorization Summary              Capital     Expense   Total Project 
Original Budget                       $500,000          $0     $500,000 
Previous Authorizations                       $0          $0          $0 
Current request for authorization              $500,000          $0      $500,000 
Total Authorizations, including this request      $500,000          $0      $500,000 
Remaining budget to be authorized               $0          $0          $0 
Total Estimated Project Cost               $500,000          $0     $500,000 
Project Cost Breakdown                     This Request       Total Project 
SmartPhone App Vendor Development             $189,000         $189,000 
Beacon Procurement and Configuration               $90,000           $90,000 
Beacon Installation                              $50,000           $50,000 
ICT Labor                               $163,400         $163,400
State & Local Taxes (estimated)                     $7,600            $7,600 
Total                                       $500,000           $500,000 
Budget Status and Source of Funds 
This project was included in the 2016-2020 capital budget and plan of finance as a $500,000
business plan prospective project within CIP #C800800, Sea-Tac Application & Indoor
Navigation. The source of funds is the Airport Development Fund.

COMMISSION AGENDA 
Ted Fick, Chief Executive Officer 
January 13, 2016 
Page 4 of 5 
Financial Analysis and Summary 
CIP Category             Renewal/Enhancement 
Project Type              Technology 
Risk adjusted discount rate     N/A 
Key risk factors             N/A 
Project cost for analysis        $500,000 
Business Unit (BU)          Terminal Building 
Effect on business performance  N/A 
IRR/NPV             N/A 
CPE Impact             $.01 in 2017 
Lifecycle Cost and Savings 
An estimated $25,000 increase in annual maintenance costs to support the beacon hardware and
$75,000 increase in annual software maintenance costs to support enhancements critical in public
facing applications are expected as a result of this project. This will be budgeted in the ICT
Operating Budget. 
STRATEGIES AND OBJECTIVES 
This project will support the following Century Agenda and Aviation Strategic Goals through the
availability of a mobile application that includes way-finding, flight information, and support for
our dining and retail tenants through location-aware services. 
Advance this region as a leading tourism destination and business getaway 
Operating a world-class international airport by anticipating and meeting the needs of our
tenants and passengers 
Become one of the top ten customer service airports in North America 
ALTERNATIVES AND IMPLICATIONS CONSIDERED 
Alternative 1  Develop additional features for our mobile website instead. The project cost
estimate for this alternative is approximately $200,000. 
Pros: 
A project was just completed to convert web content to a mobile platform so adding
features to this infrastructure is less costly than the recommended alternative. 
Cons: 
While a mobile website is a critical part of any business communication and advertising
strategy, it does not allow for integration with phone capabilities such as global
positions systems, fingerprint sensors, accelerometer, light sensors, proximity sensors,
and compasses. These are the features that will provide the personalized experience
offered through a smartphone application. 
This is not the recommended alternative.

COMMISSION AGENDA 
Ted Fick, Chief Executive Officer 
January 13, 2016 
Page 5 of 5 

Alternative 2  Develop a smartphone application without beacon infrastructure for locationaware
capabilities. The project cost for this alternative is approximately $350,000. 
Pros: 
A Sea-Tac mobile application even without location-aware capabilities facilitated by
the beacon infrastructure will initially provide customer service enhancing features
such as flight, retail, and dining information. 
Cons: 
This solution does not leverage the benefits from the modern location-aware technology
that will allow us to provide important way-finding features and targeted information. 
This is not the recommended alternative. 
Alternative 3  Develop a location-aware smartphone application with beacon infrastructure. 
Pros: 
A Sea-Tac application that incorporates indoor navigation technology can provide real-
time and location sensitive information, unlike the other alternatives. This alternative
offers the greatest number of customer service and advertising features for our passengers 
and access to the most powerful modern tools available for location, way finding, and
push advertising. 
Cons: 
The project cost for this alternative exceeds the other solutions. 
This is the recommended alternative. 
ATTACHMENTS TO THIS REQUEST 
Presentation slides 
PREVIOUS COMMISSION ACTIONS OR BRIEFINGS 
None