ITEM NO:    ____6g_Supp_____ 
MEETING DATE: November 22, 2016
Airport Advertising 
Request for Proposal 
Authorization Request 
November 22, 2016

Sea-Tac: Welcoming, Informing & Advertising 
This RFP is a unique opportunity to: 
Sustain and grow advertising revenues; 
Upgrade advertising displays to accommodate
digital advancements; 
Promote economic development through
enhancing the Port's ability to partner with
communities and non-profit economic
development organizations; 
Instill a "Northwest Sense of Place." 
Advertising RFP helps accomplish multiple goals 
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Current Advertising Program Background 
The advertising program is a critical piece of the overall
generation of non-aeronautical revenue. 
Competed via Request for Proposal in 2006/2007; 
Accounted for 2.7% of the total ADR Sales ($7.3 million
of the $271.5 million) in 2015; 
Accounted for 11% of the ADR non-aeronautical
revenue to the Port ($5.0 million of the $44.7 million) in
2015; 
Current agreement expires on July 31, 2017; and 
Significant changes in technology in the last 10 years
affecting the advertising industry. 
Advertising lease has significant impact on non-aeronautical revenues 
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Advertising Request for Proposal Goals 
Capitalize on changes regarding how advertisers deliver
their messages by: 
Upgrading older displays and equipment with new
technologies; 
Reallocating a number of existing static locations to
digital displays; and 
Providing additional space for promotional display
elements. 

Overall RFP goals 
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Economic Development through Partnerships with
Communities and Non-profit Organizations 
Developing a cohesive program to promote economic
development and tourism as well as celebrate our state's
unique features: 
Allocate up to 10% of the total advertising inventory for Port
or community/non-profit economic development
organization use at market rates; 
Include the right of first refusal in the lease to use "filler" or
unsold advertising inventory; 
Communities or industries may purchase advertising; 
Art Program; 
Temporary Construction Barricades; and 
Special displays. 
Port, community and non-profit organization promotion opportunities 
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