7c supp

Item No. 7c_supp 
Date:   August 19, 2014 
Tourism Development Briefing 
August 19, 2014

Vision and mission 
Tourism Development Vision: 
The Port's actions will add jobs through economic growth in the
tourism sector as well as related industries and businesses. 
Tourism Development Mission: 
We extend the economic impact of the Port's cruise and airport
businesses by attracting international leisure visitors to Seattle
and the region, extending the stay of cruise passengers, and
encouraging a welcoming environment for all visitors.

Tourism and Century Agenda 
Century Agenda:       Port Tourism: 
Add 100,000 jobs         35 international visitors
Advance this region as      = one new job 
a leading tourism        Attract international
destination and           leisure visitors to
business gateway          Seattle and the region 
Increase economic       Extend the stay of
benefit of cruise            cruise passengers

Strategies
Advance Seattle and Washington State as a
desirable tourism destination in targeted
international markets with direct air
service to Sea-Tac. 
Focus: 5 countries 
Direct meetings, inbound familiarization, media
coverage and tour product

Strategies
Increase the economic impact of the cruise
business. 
Market the 'Cruise & Stay' approach in key
overseas markets 
Early positive results

Strategies
Maintain the Port's strong leadership role
in the travel and tourism industry in the
region. 
WTA board and planning 
Tourism PortsTask Force 
Grant program

Tourism budget elements 
International contracts 
Promo hosting 
Advertising 
Marketing materials

Opportunities 
Should the Port participate in Tourism Ports
funding of Washington Tourism Alliance?

Opportunity 
Should the Port of Seattle enhance its
statewide international tourism promotion
program to further the Century Agenda ?

Opportunity 
Should the Port of Seattle establish and
administer a grant program?

Office of Social Responsibility 
August 19, 2014

OSR Programs 
Small Business 
Workforce Development 
Community Engagement

Small Business Program 
% Port Expenditures to Small Businesses 
Century Agenda Goal 
25 Year Century                          40% 
Agenda Goal: 40%
35%              35% 
Small Business
participation                    30% 
28%              28% 
2015 Goal: 35%
Small Business
participation 

2011  2012  2013 2014 Q2 2015
Goal

2015 Small Business Strategies 
Program Update         Disparity Study 
Rebrand program:         Update program based on
"Small Business and         2014 study results 
Inclusion Program" 
DBE Program          W/MBE Program Update 
FAA Mandated Oversight     Implement changes
based on disparity study 
Formula recalibration 
Increase Tracking 
Expand Contracting
Opportunities

2015 Small Business Strategies 
Small Contracts & Suppliers    Increase Community
(SCS) Program             Engagement 
Continue applying contract     Program re-branding 
requirements on availability     AD campaign 
of certified SCS firms          Outreach efforts 
Ensure Compliance         Post Disparity Study
Increase internal and         Strategy 
external site visits              Internal procurement
Continue status verification       process modifications 
(certified small            External communication 
businesses and DBE)        Monitoring and tracking

Workforce Development 
Strategies & Initiatives 
*Pending Commission review of new strategy in September* 
Impact Goals  Job Seekers and Workers Supported 
(impact data, pending strategy review and RFP process) 
Career Path Awareness 
Employment Obtained; Job Openings Filled 
Training/Skills Obtained; Career Advancements 
Alignment of Industry Needs & Workforce Supply 
Workforce Development Program Expansion Efforts 
New Comprehensive Strategy 
New RFPs, Contracts & Deliverables 
New Partnerships and Potential Funding Sources & Collaborative 
Continued Compliance with FAA and RCW 
Greater Community Impact

Workforce Development 
Strategies & Initiatives 
The new workforce development strategy will: 
Be Active in Port-Related Sectors   Take a Collaborative Approach 
Airport                  Within the Port 
Maritime               Community Organizations 
Construction              Schools & Colleges 
Logistics                 Industry Employers 
Other Funders (Alaska Air, etc.) 
Apply a Career Pathways Model 
Youth + Job Seekers +
Incumbents 
Job Entry and Job Matching 
Job Advancement Training 
Career Navigation 
Evidence-Based

Community Engagement 
In 2015 OSR will continue to: 
Support the Quality Jobs Initiative 
Support the Clean Truck Program 
Participate in Community Forums 
Maintain Membership in Relevant Boards and Committees 
Attend, Sponsor, Present or Lead Relevant Events 
Interact with Minority, Immigrant and Low-Income
Communities

Community Giving 
$155k 
Payroll Deduction       300
$140k       $150,000
Increase payroll                 $126k 
250
contributions by at least                       $125,000
$108k  $113k 
10% in 2015           200               210 
$100,000
190 
150                                 171 
161                   $75,000
Voluntarism at the Port     139 
100
$50,000
Continue to support
employee-driven activities   50
$25,000
Increase staff participation  0                    $0
2011   2012   2013   2014   2015
Goal   Goal
# Employees Participating
Employee $ Contributions

Policy Issues & Challenges 
Small Business 
Update Small business resolution 
Collect and report ethnicity information 
Procurement policy changes based on results of
disparity study 
Monitor I-200 compliance and community efforts

Policy Issues & Challenges 
Workforce Development 
Level of Port investment in program expansion 
FAA-Compliant alignment and tracking of airport
revenue used for WFD 
Source(s) of Expansion Funds  Levy, General Fund,
Tenant Charges, Contractor Labor Hour Charges 
Resolution as needed to support/enable new strategy 
Quality Jobs  implementation, enforcement, and
impact measurement

OSR Proposed Budget 
2014 Approved Budget        $2,187,000 
2014 In-kind Contribution (estimated)   $ 150,000 
$2,337,000 
2015 Proposed Budget 
OSR Administration and 
Small Business Work           $1,063,000 
Proposed Workforce Development 
Increase from $850K in 2014)       $1,900,000 
In-kind Contributions (estimated)    $ 300,000 
$3,353,000

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