7a supp
Item Number: ____7a_Supp_____ Date of Meeting: September 11, 2012 Sea-Tac Concessions Master Plan Update Sea-Tac Concessions Master Plan Goal: Create a program with the right concessionaires, in the right locations, with the right traveler offering Detailed plan and strategy for the future locations of all concession units for a +10-year planning horizon Unit Locations, uses and concepts based on: Historical performance Projected passenger enplanement levels Passenger flows/movement patterns through terminals Passenger demographics & purchasing behaviors Changes in passenger needs/wants Future sales and revenue targets Staff and consultant knowledge of airport concessions industry and the local marketplace is key to successful execution Lease irations: ZIIII 2m 4 INS ZOVG 20W 20m and buyond New Development: 2012 2013 201 4 Master Plan Components Project future sales and revenues to the Port Propose concession mix, including potential allocations to local, national, small business and ACDBE concepts/tenants Develop concession roster, including concepts by unit Floor Plan Example JFK T5 Create facility floor plan detailing concessions locations, space allocations (food, retail, services), and layouts Develop concession servicing plan (storage, deliveries, recycling, grease interceptors, composting, trash removal) Master Plan Tasks in Progress 2012 2012 Task 3rd Q. 4th Q. Performance Review of Existing Concession Program Comparable Airport Concession Program Analysis Local and National Retail and Food Service Trends Review Local and Passenger Demographics Analysis Review and Analyze Historical Financial Performance of Existing ACDBE Concessionaires Demand Analysis for Airport Concessions Supportable Concession Space Projections Initial Outreach Efforts for High-Priority Leasing Draft Outline of Concession Plan Follow-on Master Plan Tasks 2012 2013 2013 Task 4th Q. 1st Q. 2nd Q. Develop Alternative Concession Floor Plans Analyze Feasibility of Draft Plan Identify Servicing and Infrastructure Requirements Project Future Sales and Revenue by Unit Determine Unit Packaging and Develop Business Terms for Leases Determine/Confirm Management Approach Conduct Additional Tenant Outreach/Stakeholder Feedback Finalize Concession Master Plan
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