6b supp
Item No.: 6b_Supp Meeting Date: September 26, 2017 Fishermen's Terminal Development FT Development Aerial Site Exhibit 2 Public Relations, Marketing and Tourism Development Plan Digital Advertising 15th Ave Billboard Visits to the Website and Terminal Telling the story of commercial fishing without interfering with industrial operations 3 Digital Campaigns June 5July 5 Campaigns emphasize unique experience for visitors & working waterfront 4 Retailer Profiles June 2017 Five retailer profile videos created for onsite businesses 5 15th Avenue Billboard May 2017 billboard also carried the working waterfront & unique experience messages 6 Website Metrics Time on Page Visitors Time on page and visits spiked this summer 7 Interactions with Seattle tour bus operators Contacted six operators Mixed reasons for making a stop here First hand experience with Seattle sightseers 8 Environmental Graphics Consider all the layers of a visitor's experience 9
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