8b Tourism Marketing presentation
ITEM NO: 8b DATE OF MEETING: April 10, 2018 Tourism Marketing Support Program 2018 Funding Recommendations Tourism Marketing Partnership Promotes the Region as a Leading Tourism Destination Increase visitors and visitors expenditures throughout Washington state Expand utilization of the Port's assets Demonstrates partnership with travel organizations Source: UNWTO Demonstrates Port's leadership in visitor industry Advancing the Century Agenda 3 2018 Marketing Partnerships $200,000 available 45 applicants -- $393,500 in funding Trade show/sales trip requested Fam tours Review committee selected a total of Event promotion 26 recipients 10 Previous Recipients, 16 New Digital media Awardee Projects International marketing 22 Culture/Eco/Nature projects Culture/eco/nature tourism Recipient match funds $148,008 Travel articles/public relations Diverse Tourism Investments Across the State 3 Promoting Attractions Statewide King County 11 Eastern Washington 6 Olympic Peninsula 4 Western Washington 5 Promoting Use of Port Facilities and Terminals Generating Interest for Asian Travel Wing Luke Museum and Pacific Rim Bonsai Collection developing specialized translation tour information for Chinese Market Cultural / Historical 5 Promoting Outdoor Recreation Grays Harbor will produce two national audience focused podcasts highlighting recreational coastal outdoor activities and sports fishing. Ecotourism 6 Hanford Reactor B Tri-Cities to develop and marketing a tourism website to promote Manhattan Project Historical Park Hanford Reactor B Cultural / Historical 7 Growing WA Bicycle Ride Events National Public Relations effort and advertising on a national level to reach non resident bike enthusiasts Adventure/Recreation 8 Port Return on Investment 8M impressions 37K Click thrus Ticket sales increase 56% First international food, wine & travel conference Results Generate increased Awareness, Interest and Visitors 9 Partnership 67 Local Organizations Investing $300,000+ to Support Initiative 10
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