7c attachment

STRATEGIC PLAN 
FOR REALIZING THE WATERFRONT SEATTLE VISION
Prepared for the Mayor of Seattle and the Seattle City Council
by the Central Waterfront Committee  July 2012









Created in collaboration with

CONTRIBUTORS
& CONTENTS
"When you look at a city, it's 
like reading the hopes,
aspirations and pride of
everyone who built it."
Hugh Newell Jacobsen

Contributors
The Strategic Plan was developed by the volunteer community representatives and leaders who make up
the Central Waterfront Committee. The Committee was created by the City of Seattle to advise the Mayor
and City Council on the Waterfront Improvement Program, with broad oversight of design, financing,
public engagement, and long-term operations and maintenance.
Central Waterfront Committee                   Executive Committee
Charley Royer, co-chair                              Charley Royer, co-chair
Maggie Walker, co-chair                           Maggie Walker, co-chair
Tom Bancroft                                   Patrick Gordon
Carol Binder                                       Mark Reddington
Mahlon Clements                              David Freiboth
Toby Crittenden                                   Ed Medeiros
Bob Davidson                                  Gerry Johnson
Bob Donegan                                John Nesholm
Rollin Fatland                                        Carol Binder
Erin Fletcher (Slayton)                                Bob Davidson
Ben Franz-Knight
David Freiboth                                    Design Oversight Subcommittee
Gary Glant                                       Patrick Gordon, co-chair
Patrick Gordon                                   Mark Reddington, co-chair
Craig Hanway                                  Bob Donegan
Gerry Johnson                                  Cary Moon
Greg Johnson                                  Vlad Oustimovitch
Bob Klein                                         Brian Steinburg
Alex Kochan                                    Martha Wyckoff
Ed Medeiros                                   Rebecca Barnes, Advisor
Dave Meinert                                  Liz Dunn, Advisor
Nate Miles                                       Jeff Hou, Advisor
Cary Moon                                  Jon Houghton, Advisor
John Nesholm                                Chris Rogers, Advisor
Jan O'Connor
Vlad Oustimovitch                                Long Term Stewardship Subcommittee
Mark Reddington                              Carol Binder, co-chair
Catherine Stanford                                Bob Davidson, co-chair
Brian Steinburg                                    Bob Donegan 
Tony To                                            Rollin Fatland
Ron Turner                                      Gary Glant 
Todd Vogel                                      Patrick Gordon
Maiko Winkler-Chin                              Kate Joncas, Advisor 
Martha Wyckoff                                Derek Mason, Advisor

Central Waterfront Committee                                                              July 2012
Strategic Plan   Page 3

Outreach & Public Engagement Subcommittee     Catherine Stanford
David Freiboth, co-chair                             Ron Turner
Ed Medeiros, co-chair                              Maiko Winkler-Chin
Mahlon Clements                              Maud Daudon, Advisor
Toby Crittenden                                   John Finke, Advisor
Craig Hanway                                  Matt Griffin, Advisor
Alex Kochan                                    Kate Joncas, Advisor
Dave Meinert                                  William Justen, Advisor
Cary Moon 
Jan O'Connor                                      City Commissioners
Catherine Stanford                                Leslie Miller, Planning Commission
Tony To                                               Julie Bassuk, Design Commission
Todd Vogel                                      Diana Kincaid, Park Board
Finance & Partnerships Subcommittee            Ex-Officio Members
Gerry Johnson, co-chair                            Peter Hahn, SDOT
John Nesholm, co-chair                           Joe McWilliams, Port
Carol Binder                                       David Moseley, WS Ferries
Ben Franz-Knight                                  Diane Sugimura, DPD
Greg Johnson                                  Christopher Williams, Parks
Bob Klein
The Strategic Plan was developed with the support of the City of Seattle's elected officials and department
staff and in collaboration with the City's consultant team.
City of Seattle                                          Waterfront Seattle Consultant Team
Mike McGinn, Mayor                            Shiels Obletz Johnsen, Inc.
Sally Clark, City Council President                      EnviroIssues
Sally Bagshaw, City Council                           CH2M Hill
Tim Burgess, City Council                             james corner field operations
Richard Conlin, City Council                           HR&A Advisors
Jean Godden, City Council                           SHoP Architects
Bruce Harrell, City Council                             Mithun
Nick Licata, City Council                                Berger Partnership
Mike O'Brien, City Council                            Nelson/Nygaard
Tom Rasmussen, City Council                       Parsons Brinkerhoff
Parametrix
Seattle Department of Transportation              Traci Paulk
Peter Hahn, Director                                Creative Time
Mark Dion
Seattle Department of Planning & Development    Erik Fredericksen
Diane Sugimura, Director                           Tomato
Mimi Sheridan
Seattle Department of Parks and Recreation        Pacific Communications Consultants
Christopher Williams, Acting Superintendent         Stepherson & Associates
Central Waterfront Committee                                                              July 2012
Strategic Plan   Page 4

Table of Contents
1.      Cover Letter                                                                                          7
2.      Action Plan                                                                                        10
3.      Subcommittee Reports and Recommendations
Design Oversight Subcommittee                                      15
Attachment A-1: Core Projects Diagram                   18
Outreach & Public Engagement Subcommittee                 20
Finance & Partnerships Subcommittee                              23
Attachment B-1: Cost Estimate Summary                   28
Attachment B-2: Funding Sources Pie Chart                        29
Attachment B-3: Funding Options Matrix                         30
Attachment B-4: Core Projects Diagram                          31
Long Term Stewardship Subcommittee                              33
Attachment C-1: Peer Public Space Project Analysis            36
Attachment C-2: Maintenance & Operations Matrix          40
4.       Appendices
Appendix A: Glossary of Terms                                  43
Appendix B: Guiding Principles                                      45
Appendix C: List of Key Reference Documents                        47
Appendix D: List of Committee and Subcommittee Meetings              48




Central Waterfront Committee                                                              July 2012
Strategic Plan   Page 5

COVER
LETTER
"I could feel the collective
consciousness of the world
focused on this little strip of
land called Seattle. "
Krist Novoselic

July 12, 2012 
Mayor Mike McGinn 
Seattle City Hall 
600 4th Avenue, 7th Floor 
Seattle, WA 98104 
Seattle City Council 
Seattle City Hall 
600 4th Avenue, 2nd Floor 
Seattle, WA 98104 
Re:  Central Waterfront Committee Strategic Plan 
Dear Mayor McGinn and Members of the City Council: 
We are pleased to submit the Central Waterfront Committee's Strategic Plan, our recommended next 
steps towards realizing the vision for Seattle's Central Waterfront. This is a major milestone for our 
Committee and for the City of Seattle. We want to thank you for creating the Central Waterfront 
Committee and for entrusting us with its critical oversight role. We also want to thank you for your 
continued leadership and support of the Waterfront Improvement Program.
As you know, we have a rare chance to transform and revitalize our waterfront. The Elliott Bay Seawall is 
crumbling and urgently needs to be rebuilt. The earthquakedamaged Alaskan Way Viaduct is being 
demolished. Together, these projects open up 26 blocks of new opportunity, from the Olympic Sculpture 
Park to Pioneer Square and the Stadium District. Our goal of creating a magnificent waterfront for all is 
within reach. 
The idea of improving our waterfront was generated by grassroots interest more than a decade ago, 
paving the way for the current waterfront Concept Design and Framework Plan developed by the City 
and its consultant team. This design work is based on an extensive, nearly twoyear public outreach 
effort that has creatively and successfully engaged thousands of citizens in the process of realizing the 
waterfront vision and its specific design elements. The proposed improvements will connect the city and 
its people to the waterfront, create a variety of signature public places for socializing and recreation, 
enhance the ecological fabric of the urban waterfront environment, rebuild critical structures to 
improve public safety, and project a new image and identity for the city that draws from the authentic 
character of adjacent neighborhoods and the working waterfront. 
The Central Waterfront Committee (CWC) is chartered by the City, pursuant to City Council Resolution 
31264, as a continuation of the successful work of the Central Waterfront Partnerships Committee 
(CWPC). The CWC has overall responsibility to advise the Mayor and City Council concerning the City's 
Waterfront Improvement Program to ensure that it conforms to the Guiding Principles established by 
the CWPC and adopted by the City Council. 

Central Waterfront Committee                                                              July 2012
Strategic Plan   Page 7

In addition, the CWC is charged with developing a Strategic Plan, intended to be a dynamic, evolving 
plan for the implementation of the Waterfront Improvement Program over time, and subject to periodic 
updates and amendments. The Strategic Plan and periodic amendments are subject to the review and 
approval of the Mayor and City Council.
The Strategic Plan we are submitting to you today incorporates and synthesizes the enormous amount 
of work done by our four subcommittees and their expert advisers during the past two years. The 
Strategic Plan represents the work and recommendations of the Full Committee and consists of the 
following components: 
1.  Action Plan: A clear and concise series of steps and timeline to move the project forward, from 
2012 through 2018. 
2.  Subcommittee Reports & Recommendations: 
a.  Design Oversight Subcommittee 
b.  Outreach & Public Engagement Subcommittee 
c.   Finance & Partnerships Subcommittee 
d.  Long Term Stewardship Subcommittee 
3.  Appendices
We have been working closely and successfully with City staff at SDOT, DPD and Parks, as well as with 
Council staff, who have attended and participated in our Committee's meetings from the beginning and 
have been part of our deliberations and recommendations. Furthermore, we are working with City staff 
to draft a Joint Resolution on the Strategic Plan, which we urge the Council to adopt and the Mayor to 
sign this summer. This will provide additional support and valuable momentum as we launch into the 
next phase of design and outreach for the Waterfront Improvement Program. 
Thank you again for providing the vision, engagement and effort to bring us to this point.  Please feel 
free to contact either of us with any questions or comments. 
Sincerely, 

Charley Royer                                        Maggie Walker 
CoChair, Central Waterfront Committee               CoChair, Central Waterfront Committee 




Central Waterfront Committee                                                              July 2012
Strategic Plan   Page 8

ACTION
PLAN
" What I like about Seattle is
that people are so used to the
rain that they still do stuff.
They don't stay indoors, take
antidepressants, and read
novels. They just go out and
get wet."
Augusten Burroughs

Action PlanAction Plan 
The following Action Plan is the Central Waterfront Committee's recommended set of next 
steps and timeline for moving the Waterfront Improvement Program forward, from 2012 
through 2018.
No.   Schedule           Action 
1.     Summer 2012       Complete Waterfront Seattle Concept Design and Framework Plan. 
Serves as the basis for next phase of design; 
Reflects public outreach and engagement todate and serves as the 
platform for next phase of outreach. 
2.     Summer 2012       Complete CWC Strategic Plan, including Action Plan and Subcommittee 
Reports. Recommendations include: 
City funding for continued waterfront design, outreach and LID work after 
June 2012;
Public vote on seawall funding in November 2012 (including limited 
waterfront early infrastructure);
City funding for early wins/eastwest connections in 2013;
Formation of Local Improvement District (LID) by Spring 2014;
Additional public funding for waterfront through City or voterapproved 
sources in 20142016; 
Private and corporate philanthropic funding, led by "Friends of Seattle 
Waterfront" group. 
3.     Summer 2012       Secure City Council approval (via Resolution) of Concept Design, Framework 
Plan and Strategic Plan. 
Intended to endorse Committee's Strategic Plan as a framework for 
action. 
4.     Summer 2012       Complete City's cooperative working agreements (or MOU's) with Pike Place 
Public Market and Seattle Aquarium. 
These are key development partners and constructive collaboration must 
continue for Waterfront Program to be successful. 
5.     Summer 2012       Form notforprofit "Friends of Seattle Waterfront" group to build support for 
the Waterfront Improvement Program, including 2012 seawall vote. 
Responsibilities will include:
Lead advocacy, promotional and private fundraising efforts for seawall 
and waterfront; 
Lead early programming and activation of existing public spaces including 
opportunities for public art; 
Support City's public engagement, outreach and communications efforts; 
Support City's partnerships with key institutions, organizations and 
property owners; 
Support City's formation of Local Improvement District; 
Broaden reach and opportunities for connections into community. 


Central Waterfront Committee                                                              July 2012
Strategic Plan                                                                                       Page 10

6.     Summer 2012       Continue into next phase of design, outreach and LID formation.
Funding to be provided by City in 2012; 
Continue waterfront and seawall design coordination; 
Focus on "core" projects; 
Ensure vision developed in concept design is carried forward into final 
design;
Maintain momentum for design and outreach; 
Stay on schedule given permitting requirements; 
Develop plan for transfer of overwater coverage for core projects; 
Develop an innovative public art program; 
Integrate operation and maintenance in early design process. 
7.     Summer 2012       Complete parking mitigation strategy for waterfront corridor. 
Phased implementation of parking strategy and specific mitigation 
measures. 
8.     November 2012     Public vote on seawall funding measure. 
Could include limited waterfront early infrastructure. 
9.     Fall 2012             Secure WSDOT agreement(s) on state funding for design and construction of 
roadway. 
Funding for roadway design work must be secured in 2012. 
10.    Fall 2012            Include funding for several "early win" projects in the City's 20132014 
budget. 
Potential improvements to eastwest connections;
Programming and activation of existing public spaces to increase the 
community's use of and engagement with the waterfront; 
Maintains momentum for waterfront design and outreach. 
11.    Fall 2012            Update City's Shoreline Master Program. 
Include provisions for transfer of overwater coverage. 
12.    2013                Update City land use codes and design regulations for the waterfront corridor. 
Identify regulatory changes to encourage and support new private 
investment in streetlevel and other uses, including restaurants, housing, 
outdoor cafes, live music venues, retail and office space; 
Develop proactive strategy for 24/7 mixed use along the waterfront.
13.    2013  2014         Develop plan to secure significant private and corporate philanthropic 
funding. 
"Friends of Seattle Waterfront" group to lead effort, with City support. 



Central Waterfront Committee                                                              July 2012
Strategic Plan                                                                                       Page 11

14.    2013  2014         Implement several "early win" projects and initiatives. 
Potential improvements to eastwest street connections, increasing 
access to waterfront businesses during and after construction;
Programming and activation of existing public spaces to increase the 
community's use of and engagement with the waterfront. 
15.    2013  2016         Develop plan to secure adequate annual operating funds to maintain, operate 
and program waterfront after it is built. Sources may include: 
Baseline public funding from City; 
New public revenue; 
Earned income;
Philanthropy. 
16.    2013/14  2016     Seawall Project Phase 1 construction. 
Start of construction dependent on federal, state, and local permitting; 
finalization of design; and construction funding; 
Active construction season limited due to restrictions on inwater work 
and summer shutdown to support waterfront businesses. 
17.    Spring 2014         Complete formation of Local Improvement District (LID). 
Critical to complete LID formation prior to additional public funding; 
Assume it will take approximately 2 years to successfully form LID; 
City will lead LID formation with support from "Friends" group. 
18.    2014  2016         Secure additional public funding for waterfront through City or voter
approved sources. 
Advocacy led by "Friends" group. 
19.    2015  2017        Rebuild Piers 62/63 and Union Street Pier/Waterfront Park. 
Could occur during seawall construction depending on funding; 
Potential "early win". 
20.    Late 2015           Tunnel opening; begin viaduct demolition. 
Schedule dependent on WSDOT and its contractors. 
21.    2016  2017         Revisit roles and responsibilities of "Friends" group in advance of opening 
public spaces. 
Responsibilities for operations and maintenance may be taken on by 
"Friends" group or by other entity. 
22.    2016  2018        Construct new Alaskan Way, Elliott Avenue, pedestrian promenade, parks and 
open spaces. 
New surface street and promenade cannot be constructed until viaduct 
demolition and seawall construction are complete. 


Central Waterfront Committee                                                              July 2012
Strategic Plan                                                                                       Page 12

23.    Ongoing             Ensure that existing waterfront businesses thrive during construction of the 
tunnel, seawall and waterfront.
Manage construction impacts and optimize construction efficiency; 
Must be a top priority for City and its contractors. 
24.    Ongoing             Pursue federal funding for Seawall Replacement Phase 2. 
Cityfunded Phase 1 as potential "local match." 

Note: Checkins/status reports on implementation of Action Plan will occur annually. 
















Central Waterfront Committee                                                              July 2012
Strategic Plan                                                                                       Page 13

SUBCOMMITTEE
REPORTS
& RECOMMENDATIONS
"A city must be a place where
groups of women and men
are seeking and developing
the highest things they know."
Margaret Mead

Report of the Design Oversight Subcommittee
INTRODUCTION
The Design Oversight Subcommittee (DOS) is pleased to present this brief report that concludes our initial
round of work helping guide the central waterfront Framework Plan and Concept Design.
The removal of the Alaskan Way Viaduct opens an incredible and unique possibility for future Seattle's
waterfront. The accompanying Framework Plan and Concept Design, prepared by the consultant team,
take full advantage of this opportunity, and launch a transformative vision for these 26 city blocks. The
project is on its way to success. The more fully Seattle can achieve this vision, the more vivid and energetic
the neighborhood will become.
SUBCOMMITTEE PROCESS
Over the course of the last two years, the Design Oversight Subcommittee worked closely with City staff,
the design team, and other CWC subcommittees. Members have broad professional expertise in urban
design, development, civic projects, art, landscape architecture, planning, architecture, local business,
and ecological design. Outside experts were called in to help assess specific questions: retail development,
zoning, and historic preservation. With such a complex set of challenges, we realized in-depth involvement
and guidance were not only necessary but irresistible.
Our charge from the City Council was to oversee the realization of the guiding principles, and to ensure
that the waterfront plan and design represent Seattle's collective best thinking. Throughout, we aimed to:
Help the design team identify and pursue the broad public interest, navigating the inevitable
lobbying for specific interests;
Encourage the inclusion of the richest ideas and feedback from forums, public response, stakeholder
input, and engaged organizations;
Make certain the overall vision and Concept Plan are feasible and affordable and worth doing;
Ensure the plan matches our deepest hopes for authentic, inspiring, and welcoming civic space,
while remaining flexible to accommodate evolving ideas.
SUBCOMMITTEE RECOMMENDATIONS
We fully support the Framework Plan and Concept Design for the Core Projects developed by the jcfo/
CH2MHill design team. We urge you to continue to retain their services to evolve these ideas in the
next phase of design development for the Core Projects. Additionally, this lead team should be given
responsibility for a) strategic integration of ideas put forth by consultants for Pike Place Public Market and
the Aquarium as the hopes and dreams from partner projects take shape, and b) for ensuring the seawall
design fits the bigger vision.
The Concept Plan organizes significant new public realm, strong east west connections, a great urban
complete street, varied access to our beloved Puget Sound, spectacular views, park space, and diverse
social and recreation programs. Together, these will create a terrific new urban/ecological edge for
downtown Seattle. We offer these recommendations to City leadership toward successful realization.
1. Keep the Framework Plan alive and in motion.The design team has creatively and thoroughly
imagined how best to weave the new waterfront into Seattle's infrastructure and activities, at
the city scale and beyond. But not all the ideas in the Framework Plan will be funded as part of

Central Waterfront Committee                                                              July 2012
Strategic Plan                                                                                       Page 15

the Core Projects. Watch for  and seize -- opportunities to partner with private development,
institutions, or other agencies to implement these unfunded elements. Especially the numerous
and varied east/west street connections. Empower and encourage staff to pursue these elements
via other plans and policies.
2. Support staff and the design team in refining the design of the Overlook Walk.While the big
pieces of the puzzle are in place at the conclusion of Concept Design, there is still work to do to
refine specific elements of this civic space. The Overlook Walk replaces the viaduct's much beloved
democratic view, and offers crucial pedestrian access between the Pike Place Public Market and
new waterfront. In the next round of design we must:
Ensure the Overlook Walk succeeds as a cohesive civic space, integrating Pike Place Public
Market's plans for the PC-1 site and Seattle Aquarium's hopes for its expansion.
Make sure the new buildings and the fronting street uses on the new Elliott Ave are
active, pedestrian friendly, and meet aspirations for urban streets. Covered streets can be
effective, but require careful resolution of inherent challenges.
Identify a solution to meet Pike Place Public Market's goals for housing development that
resonates with the public purpose and active uses of the Overlook Walk.
3. Hold ground on the street design. The new Alaskan Way as designed works for all users. Its layout
represents a carefully balanced compromise, with space allocation in appropriate tension. There
will likely be pressure to change it, but it is crucial to sustain the balance.
Ensure the street footprint remains as designed, providing adequate infrastructure for all
users with its current width. No civic space should be taken for transportation uses.
Work with the design team to finalize a transit solution forlocal waterfront circulation,
providing access between destinations, parking, and transit hubs.
4. Ensure integration between the Elliott Bay Seawall Project and waterfront vision.The seawall
will become the base infrastructure for the new waterfront  both structurally and ecologically.
The seawall project is moving on a faster schedule, with its own logistical, funding and permitting
challenges. The seawall project must stay true to the larger goals and lay the best foundation for
future work. Don't back off from the vision for productive intertidal ecology and access to water.
5. Develop a pro-active strategy for fostering local, 24/7, mixed-use neighborhoods next to the
new civic space along the entire breadth of the new waterfront. City departments should lead
a robust district planning process to get ahead of forthcoming development pressures catalyzed
by this transformation. The City must effectively foster housing development for the local
community; increased residential density will be crucial to long-term success. We need a strategy
to appropriately preserve historic fabric, determine design guidelines and zoning for fronting uses,
encourage locally owned business, and figure out viable parking solutions that maintain continuity
of active uses along the street edges. The City should work proactively with private owners
and developers of property adjacent to new public spaces to ensure that private development
complements the waterfront vision.
6. Help the Art Plan evolve into an exemplary component of the vision. The Public Art Advisory
Committee, Office of Arts and Cultural Affairs, and public artists on the design team have so far
struggled to lock in an art plan that identifies and organizes investment in public art across the
many aspects of the project. They have recently reorganized their approach and seem to be on
the right path for devising what should be an innovative public art program. Together we need to
help the fresh start achieve viability.

Central Waterfront Committee                                                              July 2012
Strategic Plan                                                                                       Page 16

7. Figure out the constructability / sequencing / access puzzle from 2012 to 2018, for all parts
of the program. We are already witnessing the difficulty of providing local access during the
utility relocation projects. The south portal construction, seawall replacement, temporary street
provision, viaduct removal, and construction of the permanent elements together comprise a
complex puzzle. Minimizing impacts and optimizing construction efficiency across all projects in
the program is essential to successful project delivery. This needs ongoing oversight.
8. Maintain on-going Design Oversight. As the project moves forward into design development and
implementation, it is critical that ongoing design guidance be maintained. There is still much to
do, and vital challenges to sort out in the near-term. Working out the integration with the seawall
project, resolving cost/feasibility questions, refining the design of the Overlook Walk, ensuring that
recreation activities invite diverse users, creating new zoning for fronting uses, helping guide the
development of a dynamic public art program. Informed, focused professional review is essential
to keep all elements of this civic project on track as it evolves.
9. Keep the City departments working in unison. Seattle Department of Transportation, Department
of Planning and Development, Parks Department, and Office of Arts and Cultural Affairs together
are operating as an effective team. Staff from each department bring essential skills and diverse
abilities and insights. Keep the team together, with shared decision authority.
It has been exciting for us to be part of a partnership that meets, head on, the boldness this opportunity
demands. Much gratitude goes to City staff and our stellar design team for their inspired and ambitious
work. And thank you, elected officials, for your courageous leadership in achieving our shared legacy for
future Seattle. It is an honor to be involved in this endeavor.
SUBCOMMITTEE MEMBERS
Patrick Gordon, cochair 
Mark Reddington, cochair
Brian Steinberg 
Vlad Oustimovitch
Cary Moon 
Martha Wyckoff
Bob Donegan 
SUBCOMMITTEE ADVISORS
Chris Rogers 
Jeff Hou
Jon Houghton 
Liz Dunn
Rebecca Barnes
ATTACHMENTS
Attachment A-1: Core Projects Diagram


Central Waterfront Committee                                                              July 2012
Strategic Plan                                                                                       Page 17

Attachment A-1: Core Projects Diagram
SPRING ST.
Tideline  Promenade               WESTERN AVE.                            AVE.               1 ST AVE.              2 ND
MADISON ST.
Colman Dock  Ferry Terminal
MARION ST.                                           Marion St.  Pedestrian  Bridge      ALASKAN WAY




COLUMBIA ST.                                         Colman Retail  Gallery           Columbia St.  Transit




CHERRY ST.
Seawall  Beach      Washington  St. Boat  Landing                                       JAMES ST.
YESLER WAY
Port of Seattle
WAY               S. Washington St.  Improvements

ALASKAN                              Occidental  Park      S. WASHINGTON ST.
S. Main St.  Improvements    AVE.S.
ST
1



OCCIDENTAL AVE. S.             S. MAIN ST.
Trail
Elliott Bay
S. JACKSON ST.
Railroad  Way


CORE PROJECTS                                S. KING ST.
King  Street  Station                                     Century Link  Field
Central Waterfront Committee                                                              July 2012
Strategic Plan                                                                                       Page 18

Attachment A-1: Core Projects Diagram (continued)
Trail Elliott Bay         ELLIOTT AVE.                     Belltown  Interim  Improvements                                               0.25 MILE                                                                   Bell St.  Improvements                                                    Core Projects                          BELL ST.
Bell Harbor             Bell St. Bridge                                                                 Existing Destinations                                                                            Roof                      Blanchard St.      Development
Site      Overlook
BLANCHARD ST.
Blanchard  Square
LENORA ST.
Bell Harbor                        Lenora St.  Bridge      ELLIOTT WAY
VIRGINIA ST.
Victor  Steinbrueck
Park                                 AVE.              AVE.             2 ND              1 ST







Barge  Pool     Pier 62/63                                 WESTERN AVE.
STEWART ST.
Overlook                                PINE ST.
Walk                 Pike  Place  Market





Seattle  Aquarium                Aquarium  Plaza
PIKE ST.
Pike St.  Hillclimb






Ferris  Wheel                                                   UNION ST.
Union St.  Pier                       Union St.  Escalator +  Elevator                    S.A.M.                                                                                 ELLIOTT BAY                                                                           UNIVERSITY ST.                                             Pier  Slips                           Harbor  Steps                                      Argosy  Tours                   Seneca St.  Walk        Seneca St.  Escalator+  Elevator
SENECA ST.
Central Waterfront Committee                                                              July 2012
Strategic Plan                                                                                       Page 19

Report of the Outreach and Public Engagement Subcommittee
INTRODUCTION
With the Waterfront Improvement Program, the City of Seattle intends to set a new standard for innovative
and robust public engagement. For an effort of this magnitude, outreach and engagement efforts need to
accomplish many interrelated goals, including mobilizing interest and establishing positive momentum for
the waterfront transformation process, communicating the City's strategy and schedule for accomplishing
the program, reaching broad and diverse audiences, soliciting and communicating meaningful public input
to the design team, and keeping a comprehensive record of how public input has shaped the process and
outcomes.
The Outreach and Public Engagement Subcommittee of the Central Waterfront Committee was tasked to 
oversee and encourage meaningful and influential public participation, specifically to:
"develop a robust and innovative public engagement plan" and "work to ensure that its execution
is credible and robust"
"work to broaden public interest" and "build supportive relationships with constituencies city-wide
and regionally"
"take care to understand and consider the perspectives of public participants" and "ensure that it
fairly communicates such information to the City's elected leadership"
We have wholeheartedly embraced the task of continually expanding both the number of people involved
in and contributing ideas to the waterfront program, and the depth and diversity of opportunities to
participate. Public engagement will be critical to the continued development and success of Waterfront
Seattle, and must continue to expand and engage new audiences.
SUBCOMMITTEE PROCESS
Over the past two years our subcommittee has guided an extensive public outreach and engagement
process, including hundreds of opportunities for public involvement in the design process. We have
heard from thousands of members of the public regarding their ideas for the waterfront vision, priorities,
opportunities, challenges, and opportunities to realize our core guiding principle: to create "a waterfront
for all."
To guide these outreach efforts, our committee developed the following planning documents to ensure a
robust program. These key documents include:
Central Waterfront Committee Public Engagement Strategy
Waterfront Seattle and Elliott Bay Seawall Project Integrated Public Engagement and Outreach
Approach and Appendix: Engaging a Diverse Audience, Including Traditionally Under-Represented
Communities
Throughout this initial conceptual design phase of Waterfront Seattle, feedback gathered via engagement
with stakeholders and the broader community has informed the work of the Central Waterfront Committee,
the City, the design team and, ultimately, the evolution of the Waterfront Seattle Framework Plan and
Concept Design. Highlights from outreach conducted to date include:
Three large-scale public meetings with approximately 1,000 attendees. These civic events, held
in February, May and October of 2011, provided opportunities for introducing a broad audience
to the waterfront program and soliciting direct feedback. This work will culminate in a fourth

Central Waterfront Committee                                                              July 2012
Strategic Plan                                                                                       Page 20

large public meeting in July 2012 to present the Concept Design and Framework Plan, and the
Watefront Committee's Strategic Plan for the waterfront.
Five workshop-style community forums in the winter of 2012, with more than 750 total attendees.
Topics  based on requests and suggestions from the community  included climate and weather,
mobility and access, ecology and habitat opportunities, arts, entertainment, and culture. We
partnered with more than 30 community organizations to broaden awareness of and participation
in the forums and received 1,746 unique points of input.
More than 80 briefings and community events, including district and community councils, bicycle,
pedestrian and freight groups, historic preservation groups, arts, traditionally underrepresented
populations, local businesses and neighboring projects such as the Seattle Aquarium, Washington
State Ferries and Pike Place Public Market, and many others.
Additional targeted outreach to traditional underrepresented populations, including contacting
more than 60 organizations to engage with Waterfront Seattle and the Elliott Bay Seawall Project.
Waterfront activation events and activities designed to broaden interest in the waterfront.
Highlights from these efforts include placing a project symbol and yellow chairs on Pier 62/63 for
public use, temporary art installations from University of Washington Students, a week-long art
exhibition by the National Council for Education in the Ceramic Arts, and a kids and family photo
booth in partnership with Seattle Aquarium.
Intercept surveys at local parks and public spaces, engaging hundreds of people in the places
where they already play, gather and engage with civic spaces.
Connecting new audiences with web and social media presence. Waterfront Seattle's website
(waterfrontseattle.org) includes project information, details on events and briefings, committee
schedules and materials and opportunities to provide direct input via email or phone. The
program's Facebook and Twitter presence continue to grow and attract new interest.
SUBCOMMITTEE RECOMMENDATIONS
1. Continue to solicit public input and ideas during the next phase of the design process. As we begin
to refine specific elements of the Overlook Walk and other civic spaces we need to continue to
engage the community. Community input will also be saught in the development of an innovative
art program and other programming of public spaces.
2. Continue waterfront activation efforts to draw new audiences to the waterfront. Creating
opportunities to interact with the existing waterfront, as well as envision new possibilities for
the waterfront, has and will continue to build connections with a broad audience. Upcoming
opportunities for the summer of 2012 include:
Summer "concert" series on the waterfront
Pop-up art, pop-up lifestyle activities (e.g. yoga on piers)
Additional "yellow chair" activation along the waterfront
Waterfront kiosk
Family/kid orientated events and activities
It will also be important to nurture community-created events, like those that have begun to
take place on the waterfront. From grassroots theatre to temporary art installations, the public

Central Waterfront Committee                                                              July 2012
Strategic Plan                                                                                       Page 21

has started to program and produce their own small scale events at the public piers. A program
similar to the City's Small Sparks Fund should be created to help support community groups and
individuals who would like to create events on the waterfront.
The Small Sparks Fund provides awards up to $1,000 to support community members in becoming
civically engaged. Projects can include neighborhood organizing, membership expansion or
numerous other types of activities. All projects must demonstrate their capacity to build a stronger
and healthier community.
3. Continue to bring the waterfront to the broader community.The future waterfront will be a
waterfront for all, including those that may have no strong connection to the space right now. Along
with briefings and neighborhood activities, the project will bring an interactive outreach station
(possibility a customized vehicle) to new audiences throughout the community, including project
information, design images, and opportunities to provide input. Another method of broadening
opportunities for outreach could include expansion of online engagement opportunities such as
new surveys and polls via the project website and Facebook, or a resident feedback register, which
allows people to sign-up to provide online feedback on key issues at regular intervals.
4. Encourage personal connections to the waterfront. To stay engaged and supportive of a long-term
civic project, it will be critical for the public to embrace their personal and community connections
to the waterfront. This type of outreach could take many forms, ranging from the simple and
symbolic, such as Waterfront Seattle stickers to illustrate support and connection  to the more
intimate and complex, such as continuation of the oral history project focused on personal and
community experiences.
5. Continue to leverage partnerships with community organizations and leaders.During the
community forums, partnerships with community organizations were a major contributor to
engaging new audiences. Many existing organizations and their memberships and networks are
already committed to or interested in the future of the waterfront as a civic and community space.
Waterfront Seattle's outreach effort and should develop a collaborative effort with the future
Friends of the Waterfront, as well as a shared advocacy with community organizations to broaden
the base of awareness, support and engagement.
SUBCOMMITTEE MEMBERS
Dave Freiboth, co-chair 
Ed Medeiros, co-chair 
Mahlon Clements 
Toby Crittenden 
Craig Hanway 
Alex Kochan 
Dave Meinert
Cary Moon
Jan O'Connor
Catherine Stanford
Tony To
Todd Vogel

Central Waterfront Committee                                                              July 2012
Strategic Plan                                                                                       Page 22

Report of the Finance & Partnerships Subcommittee
INTRODUCTION
With the decision to remove the aging Alaskan Way Viaduct and replace the Elliott Bay Seawall, Seattle
has an unprecedented opportunity to rebuild and revitalize its Central Waterfront. Working together
over the course of nearly two years, the City of Seattle, Central Waterfront Committee and the City's
consultant team have prepared an ambitious but practical Waterfront Improvement Program to take
advantage of this transformative opportunity. Our goal is to enable the development of a waterfront for
all with signature public spaces and amenities, including parks, paths, viewpoints, gathering spaces and
promenade. Implementing this vision will require considerable financial resources. Through the course of
our subcommittee's work we have determined that the community clearly has the potential to fund the
Waterfront Improvement Program by combining and leveraging funding from public sources and private
partners.
Political leaders, public agencies and key partners in the private and non-profit sectors are working together
to make the Waterfront Improvement Program a success. Multiple levels of government, including the
State of Washington and City of Seattle, have committed an unprecedented amount of funding to rebuild
Seattle's Waterfront. This summary report presents a recommended funding plan for the Waterfront
Improvement Program, based on research, interviews, due diligence and deliberation by the Finance
& Partnerships Subcommittee of the Central Waterfront Committee, supported by its panel of expert
advisers.
The Finance & Partnerships Subcommittee is one of four subcommittees of the Central Waterfront
Committee. As part of our Committee's Charter, we have been tasked to:
Identify and evaluate options for funding the initial capital cost of envisioned public spaces and
public facilities as well as stable, long-term funding for programming, operations and maintenance
of such improvements, including reviewing the City's current work in this area. All reasonably
available sources of such funding shall be evaluated and a range of options for combining and
leveraging such sources shall be considered;
Make recommendations to the City concerning any formal partnerships the City should enter into
or actions that the City would need to undertake in order to effectively implement partnerships
related to the project.
SUBCOMMITTEE PROCESS
Over the course of the past two years the subcommittee has undertaken a comprehensive work program
in order to develop a prudent, realistic and achievable funding plan for the Waterfront Improvement
Program. This work program has included research and discussions with experts on a wide range of
potential funding elements, including: Local Improvement Districts; Transportation Benefit Districts; ballot
measures (bonds and levies); Federal and State funding/grants; City general funds; commercial parking
taxes; and philanthropy (private and corporate).
The subcommittee has researched peer projects across the country and provided input into the "Peer
Public Space Project Analysis" (Attachment C-1) developed by City staff, which analyzes funding sources
and uses (for capital and operating) for 10 signature public spaces in the U.S.
The subcommittee has worked with Candace Damon of HR&A Advisors, a member of the consultant team

Central Waterfront Committee                                                              July 2012
Strategic Plan                                                                                       Page 23

with extensive experience in developing funding strategies for parks and open space projects in other
cities across the nation. HR&A presented to our subcommittee on two occasions, first on "The Seattle
Waterfront: Business Planning for a 21st Century Park System" and second on "Preliminary Operating
Funding Strategy."
The subcommittee has met with key development partners, including representatives of the Pike Place
Public Market, Seattle Aquarium and Washington State Ferries, to understand how a new Central
Waterfront can support the vibrancy and growth of their institutions.
The subcommittee has reviewed successive conceptual cost estimates prepared by the City's consultant
team for the Waterfront Improvement Program. The subcommittee's recommended funding plan is based
on the most recent conceptual cost estimates available, which remain preliminary in nature and will be
refined during the next phases of design.
Most recently, the subcommittee recruited a panel of expert advisers and has worked closely and intensely
with them over several months to review the City's conceptual cost estimates and to identify potential
revenue sources. As a result of this work, the subcommittee has been able to create the attached exhibits,
showing overall recommended funding options.
The subcommittee's work has been guided by several key principles related to funding the Waterfront
Improvement Program:
The Waterfront Improvement Program -- which includes both the Elliott Bay Seawall Project
and Waterfront Seattle -- should be funded by a combination of sources, which can be broken
down into three main categories of funding: public sources, private property owners, and private
philanthropy.
Waterfront Seattle should be envisioned as a single project, executed over the next seven or eight
years and funded by a variety of sources that become available to support the construction of
project elements sequenced in a logical and cost effective manner. Funding sources are "fungible,"
meaning they are not specifically dedicated to particular components of the project.
Based on these principles and our work program, we have developed a set of recommendations for moving
forward with financing and partnerships.
SUBCOMMITTEE RECOMMENDATIONS
In no particular priority, we recommend the following:
1. The City should adopt the funding plan shown in the attached documents.We recommend that
the City adopt a funding plan that provides sufficient resources needed to achieve great design,
leverages public and private resources, and is prudent and realistic to achieve. Our proposed
funding plan does so. Further work by the City, its partners, consultant team and the Central
Waterfront Committee is needed to secure the funding sources we have identified.
2. The City's funding plan should be set up to leverage public and private funding opportunities. 
The funding plan should not be considered fixed. It is in its first iteration, and will need to evolve
and adapt as the design progresses, cost estimates are refined, and the availability of funding
increases or decreases. It will need to be flexible and opportunistic, with the City pursuing projects
with its public and private partners as funding opportunities materialize.
3. The City's funding plan should be purposefully and thoughtfully sequenced. Funding for the

Central Waterfront Committee                                                              July 2012
Strategic Plan                                                                                       Page 24

most basic elements, such as seawall replacement, pier reconstruction and transportation
infrastructure, should come first. This approach coincides with the order in which project elements
must be undertaken because basic infrastructure needs to be in place in order for the public realm
improvements to be completed. The plan and sequencing also were informed by the results of
public opinion research conducted by the City's partners.
4. Private property owners who benefit from the improvements should step up before the public
is asked for additional funding. A Local Improvement District (LID) will provide the mechanism
for property owners who realize direct benefits from the waterfront improvements, to contribute
appropriately. At the urging of the Subcommittee, planning work in support of creation of the
LID is now underway. The funding plan and timeline is structured so that the LID is in place by
mid 2014, before the voters would be asked to approve a waterfront funding measure, which is
proposed to occur between 2014 and 2016.
5. The City's General Fund should participate in the funding plan.The funding plan does not saddle
the City's General Fund with an excessive burden that would take away from its ability to fund
other vital city services. However, limited General Funds will be needed during the course of the
project, in an amount to be determined. For example, the General Fund may be an appropriate
source of funds and/or advance funds for ongoing design, outreach and LID formation work, and
potentially to fill the gap for partially funded capital costs such as pier replacement.
6. Public funding sources should be confirmed or committed before philanthropic funding is raised.
Private philanthropy will play a significant role in funding the waterfront, as we have seen on peer
projects such as the High Line and Millennium Park. However, this funding source is commonly
one of the last pieces to materialize, because donors are reluctant to commit their own dollars
until they are certain that projects will be built and that a realistic, full funding plan is in place.
7. The City should confirm potential Federal (US Army Corps of Engineers) funding for the second
phase of the Seawall replacement. The Committee has continuing concerns about the City's
efforts to obtain Federal funding commitments. The City should prioritize this issue and confirm
-- using all available avenues -- that expenditures on the initial phase of Seawall replacement will
count as the "local match" for any possible future Federal funding for the second and final phase
of the project.
8. Specific elements of the Framework Plan should be developed further. Certain promising
elements of the long-term vision, identified in the City's Framework Plan, are not funded in
this funding plan. For various reasons they are on a longer timeframe. However, this does not
mean they should be discounted or ignored. Several future elements of the vision, including Pier
48, Belltown Balcony, Seawall Phase 2, and the northern promenade connection between Pier
62/63 and Myrtle Edwards Park and the adjacent Olympic Sculpture Park, should continue to
be developed into capital projects, which will require more work on issues of design, outreach,
costs, funding and schedule. In addition, the permanent replacement of surface parking lost due
to Viaduct removal and the mitigation of temporary traffic and parking impacts on waterfront
businesses during construction must be prioritized by the City and State and addressed in a timely
manner.
9. The City should strengthen and make specific its collaboration with key partners. The project
links several of Seattle's key sites and institutions, including Pike Place Public Market, the Seattle
Aquarium, the Historic Piers and Colman Dock. These institutions are key partners with the project,
and close collaboration on issues of design, funding, schedule, programming, maintenance and

Central Waterfront Committee                                                              July 2012
Strategic Plan                                                                                       Page 25

operations should continue into the next phase of work. Work by the consultant team to identify
and delineate the roles and responsibilities of all partners, including those listed above and
WSDOT, Port of Seattle, King County, etc., should continue and develop into specific work plans
with milestones. In addition, we support the City's development of clear partnership agreements
(MOUs/MOAs) with Pike Place Public Market and the Seattle Aquarium, to guide the partnerships
going forward.
10. The Central Waterfront Committee's work should continue into the next phases of the project.
The work of the Committee and the Finance & Partnerships Subcommittee is not done. The funding
plan we are presenting is in its first iteration, and will need to evolve and adapt as the design
progresses, cost estimates are refined, and the availability of funding increases or decreases. Our
subcommittee should continue to play a key role in advising the City on partnerships and funding
strategy  including helping the City and CWC's Long Term Stewardship Subcommittee develop a
funding plan for long term operations and maintenance  as these changes inevitably occur.
11. The City and Central Waterfront Committee should support the Friends of the Waterfront.The
Committee will need to support and monitor the transition of some responsibilities to a new
Friends group, such as fundraising, advocacy and programming of the waterfront. We believe
the Friends group will complement the ongoing work of the Committee, and its work will not be
duplicative of the Committee's work, each with its important but different roles and responsibilities
The attached documents are based on conceptual cost estimates performed by the City's consultant
team and based on the Concept Design for the Core Projects Area.
Attachment 1 summarizes these conceptual cost estimates.
Attachment 2 presents a range of funding sources that can be used to fully fund the 
Waterfront Improvement Program, demonstrating that more than 60% of funding 
has either been secured or is pending before voters.
Attachment 3 provides an illustrative distribution of funding options for the 
Waterfront Improvement Program.
Attachment 4 is a site plan showing the Concept Design for the Core Projects Area.

SUBCOMMITTEE MEMBERS
Gerry Johnson, Co-Chair
John Nesholm, Co-Chair
Carol Binder
Ben Franz-Knight
Greg Johnson
Bob Klein
Catherine Stanford
Ron Turner
Maiko Winkler-Chin


Central Waterfront Committee                                                              July 2012
Strategic Plan                                                                                       Page 26

SUBCOMMITTEE ADVISORS
Maud Daudon
John Finke
Matt Griffin
Kate Joncas
William Justen
ATTACHMENTS
Attachment B-1: Cost Estimate Summary
Attachment B-2: Funding Sources Pie Chart
Attachment B-3: Funding Options Matrix
Attachment B-4: Core Projects Diagram















Central Waterfront Committee                                                              July 2012
Strategic Plan                                                                                       Page 27

Attachment B1: Cost Estimate Summary
$ millions
Project Component                                                   Cost Estimate
1  Seawall Replacement Phase I (S. Washington to Virginia)                         $ 300
2  New Surface Streets, Elevated Elliott Connection, Viaduct Demolition, and Battery     $ 290
Street Tunnel Decommissioning.
3  RightofWay Acquisition                                                   $ 15
4  Improved EastWest Connections                                            $ 55
5  New Pedestrian Promenade                                                $ 55
6  The Overlook Walk                                                       $ 150
7  Rebuild of Public Piers (62/63 and Union Street Pier)                            $ 85
8  New Parks and Open Space on Public Piers (62/63 and Union Street Pier)            $ 35
9  City Share of General Public Elements for Pike Place Public Market PC1 North Project  $ 40
10  City Share of Seattle Aquarium Rehabilitation Project                            $ 45
TOTAL                                                     $ 1,070

1) Cost estimates include estimated construction costs, soft costs and escalation and 
currently exclude utility costs. Cost estimates for PPM PC1 North Project and Aquarium 
Rehabilitation project represent the City share only. The PPM and Aquarium are responsible 
for the remaining funding, including philanthropy.





Central Waterfront Committee                                                              July 2012
Strategic Plan                                                                                       Page 28

other City   2016),   Lift or                             2016),                             Lid       $55M $65M      9 Year   source (2014                         Philanthropy (2014   $80M $120M            / Debt                                                                LID (2014),   $200M $300M                    =                                          General Fund   (2014 2016),   $15M $85M
Sources                            Future Funding  40%                              2: Funding Attachment B         Bond                    Secured / Pending  Funding = 60%                          2017),
Seawall
$290M 











Voted   (2012), $290M                                                                      WSDOT (2012                                            $70M   Current Funding                           30 Year                              (Pre 2013),                                                   DELIBERATIVE PROCESS DRAFT 
Central Waterfront Committee                                                              July 2012
Strategic Plan                                                                                       Page 29

G F E D     TOTAL $1,070     Debt  15  $0 $15  $45 $0 $10 $0  $85     City  GeneralFund / (2014 2016)    $15   $ 10 $30    the remaining      $60 $20  2  for       Funding Philanthropy    $120    (2014 2016)  $10 $50 $10 $80   Total     Future C Lid  $   $20    responsible    $45  $65 $420  are       Year  $10  $55    City 9  other City source (2014 2016)    Future Funding     (2014)Lift or   45 $55     Aquarium    $25  30 15     and   $45 $115 $40 $300   costs.  sources.  table.
City  LID                       $             $    $              $200                     utility   The PPM      funding
Pending   Funding  B                                       50                                         only.      future     the above
Year         240                                             290                     exclude              in 
City  30  Voted Seawall  Bond (2012)                                                              $290          share
$                                                   Pending    Funding Total                   identified
$                  $                     currently    City           included
(2012               290                                        290             360          the     the four      not
Total             Cost estimates              and           represent                                                                                    Funding        WSDOT  2017)                                                    $                                        $                                               Secured Funding                         5         5                                                  project     combination of                            70                                 separately                                                                                               60                                                                 escalation.         a                                                                                          Secured     A   City/County  Current Funding  (Pre 2013)                                                                                   funded








$                           $         $                           $             $        and         from      are
and                           Pier)    1                              costs    Rehabilitation           but                                              Street     Market PC                              soft        be obtained      Project,           Aquarium      to 
Virginia)    Viaduct Demolition,                                                             costs,                                      3     Union    Public                                and      need     the Core
Distribution)                           Connection,
and     Pier)                                                Waterfront Park.





to
Place    Project                                    as    part of                                                    Street    (62/63 Piers    for Pike                              construction   North Project     $420M would      a  are                                                                4             Washington                                                                   1                                                                    (S.                            Union                                                   (Illustrative                                                                                                of                                                                         I    Elliott                        and    Public on    Elements    Rehabilitation                         estimated









Options
PPM PC   philanthropy.   need  currently known is                                                         Connections       Decommissioning      Phase    Elevated                     (62/63    Space    Public    Aquarium                       include   for         Pier   Improvements                                                         West    Promenade    Walk               Tunnel  Acquisition    Streets,                        Open    General    Seattle                              Funding      Way                                                         Improved East                                 3: Funding                              Way                Public Piers














B 
Components        Replacement                             and    of    of                       estimates        Future   Street                                                    New Pedestrian    The Overlook              Battery Street  Right  of                                 DELIBERATIVE PROCESS                 Project        Seawall    New Surface                     Rebuild of     New Parks    City Share  North Project  Share City    TOTAL                  1) Cost  Cost estimates  funding, including  2) The  3) Union  4) Railroad                                                           4    5    6            3                7                                             Attachment  $ millions                   1    2                         8    9    10                                                              DRAFT                                                                                                        7/11/2012
Central Waterfront Committee                                                              July 2012
Strategic Plan                                                                                       Page 30

Attachment B-4: Core Projects Diagram
SPRING ST.
Tideline  Promenade               WESTERN AVE.                            AVE.               1 ST AVE.              2 ND
MADISON ST.
Colman Dock  Ferry Terminal
MARION ST.                                           Marion St.  Pedestrian  Bridge      ALASKAN WAY




COLUMBIA ST.                                         Colman Retail  Gallery           Columbia St.  Transit




CHERRY ST.
Seawall  Beach      Washington  St. Boat  Landing                                       JAMES ST.
YESLER WAY
Port of Seattle
WAY               S. Washington St.  Improvements

ALASKAN                              Occidental  Park      S. WASHINGTON ST.
S. Main St.  Improvements    AVE.S.
ST
1



OCCIDENTAL AVE. S.             S. MAIN ST.
Trail
Elliott Bay
S. JACKSON ST.
Railroad  Way


CORE PROJECTS                                S. KING ST.
King  Street  Station                                     Century Link  Field
Central Waterfront Committee                                                              July 2012
Strategic Plan                                                                                       Page 31

Attachment B-4: Core Projects Diagram (continued)
Trail Elliott Bay         ELLIOTT AVE.                     Belltown  Interim  Improvements                                               0.25 MILE                                                                   Bell St.  Improvements                                                    Core Projects                          BELL ST.
Bell Harbor             Bell St. Bridge                                                                 Existing Destinations                                                                            Roof                      Blanchard St.      Development
Site      Overlook
BLANCHARD ST.
Blanchard  Square
LENORA ST.
Bell Harbor                        Lenora St.  Bridge      ELLIOTT WAY
VIRGINIA ST.
Victor  Steinbrueck
Park                                 AVE.              AVE.             2 ND              1 ST







Barge  Pool     Pier 62/63                                 WESTERN AVE.
STEWART ST.
Overlook                                PINE ST.
Walk                 Pike  Place  Market





Seattle  Aquarium                Aquarium  Plaza
PIKE ST.
Pike St.  Hillclimb






Ferris  Wheel                                                   UNION ST.
Union St.  Pier                       Union St.  Escalator +  Elevator                    S.A.M.                                                                                 ELLIOTT BAY                                                                           UNIVERSITY ST.                                             Pier  Slips                           Harbor  Steps                                      Argosy  Tours                   Seneca St.  Walk        Seneca St.  Escalator+  Elevator
SENECA ST.
Central Waterfront Committee                                                              July 2012
Strategic Plan                                                                                       Page 32

Report of the Long Term Stewardship Subcommittee
INTRODUCTION
The Central Waterfront represents one of the most significant civic projects in Seattle's 150 year history. Its
unique mix of significant public spaces in proximity to other private, public and institutional facilities  such
as the historic piers, Colman Dock, Seattle Aquarium and Pike Place Public Market  will require unique
solutions. Management, programming, advocacy, promotion, security and maintenance requirements will
dictate the need for strong partnerships between public and private entities.
The considerable public and private investment in  and expected use of  the Central Waterfront's public
spaces will necessitate a higher standard of programming, operations and maintenance compared to most
public spaces within the City. Many of its public spaces will need to be extensively programmed to increase
the year-round activation of the Central Waterfront. Moreover, these signature spaces will be heavily used
by residents, office workers, visitors and the general public, creating steep public expectations for their
performance and maintenance. Meeting such expectations should be a priority for the City and entity
responsible for operations and maintenance.
The Long Term Stewardship Subcommittee is one of four subcommittees of the Central Waterfront
Committee. As part of our Committee's Charter, we have been tasked to:
"develop specific recommendations for providing stable, long-term funding for programming,
operations and maintenance of the public spaces and public improvements"
"outline principles, standards and protocols for use and upkeep of such public assets"
SUBCOMMITTEE PROCESS
Over the course of the past two years, our subcommittee has researched peer projects across the country
and developed the attached Peer Public Space Project Analysis (Attachment C-1), which analyzes funding
sources and uses (for capital and operating) for 10 signature public spaces in the U.S. We completed
additional research and follow-up with the former Executive Director of the Hudson River Park Trust.
In addition, our subcommittee took a closer look at several local models for Maintenance & Operations
(M&O). As part of this process we heard from representatives of the following local institutions for best
practices and lessons learned:
Olympic Sculpture Park
Seattle Center
Seattle Parks and Recreation Department
Pike Place Public Market
Based on the early work of the predecessor Central Waterfront Partnerships Committee (CWPC), our
subcommittee updated and reworked the attached Maintenance & Operations Matrix (Attachment C-2),
which includes funding sources, elements of success, options for providing maintenance and operations/
the partnership entity and examples.
Our subcommittee worked with Candace Damon of HR&A Advisors, a member of the consultant team with
extensive experience in developing funding strategies for parks and open space projects. HR&A presented
to our subcommittee on two occasions, first on "The Seattle Waterfront: Business Planning for a 21st
Century Park System" and second on "Preliminary Operating Funding Strategy." The second report looked
at the range of O&M costs per acre for key signature parks in various cities. It provided a recommendation

Central Waterfront Committee                                                              July 2012
Strategic Plan                                                                                        Page 33

or projection for Seattle's Central Waterfront, based on this range. HR&A also developed a framework for
how to approach O&M funding for the Central Waterfront, which included four categories of potential
sources:
Baseline public funding: The City's fixed contribution, the key to leveraging other sources of funds;
New public revenues: The value the space creates for the surrounding area and the city, monetized
as new, dedicated public income streams that mature over time;
Earned income: New revenues generated by programming and retained by the entity governing
the space, such as concession, event, and onsite parking revenues;
Philanthropy: Donations from private individuals, foundations, and corporations that support
operations.
Applying local and national data from other open space projects, HR&A's preliminary assessment indicated
that there is sufficient funding capacity available in the categories above to meet the estimated O&M costs
for the Central Waterfront. Having the capacity is the first step; coming to agreement on the appropriate
mix will be the policy challenge. HR&A noted that meeting the funding challenge will require a complex
combination of several sources, taking into account the fact that funding sources mature at different rates.
In the short term, public funding will be critical.
SUBCOMMITTEE RECOMMENDATIONS
1. Pursue consolidated, unified, non-profit management of the Central Waterfront's parks and
open spaces. Having a thirdparty, non-profit entity managing the public spaces along the Central
Waterfront is the primary and most important recommendation of our subcommittee. These
public spaces are currently owned by the City of Seattle's Department of Parks and Recreation
and Department of Transportation. The City should retain ownership of the public spaces, but
develop partnerships on a long-term basis with such a dedicated entity, as well as with existing
organizations on the waterfront and downtown, to perform a range of services, likely including
operations, maintenance, security and programming. This would provide a flexible approach to
maintaining new waterfront public spaces at a level that will support their use and enjoyment by
the public. It would provide higher levels of care due to the expected quality of finishes, levels of
use, and the extent of programming. It would make funding for the maintenance and operations
of the space less vulnerable to the cyclical nature of government tax revenues. In addition, we
would expect that unit O&M costs could be provided by an independent entity at a lower cost
than a local government, while providing a higher standard of care, service quality and visitor
experience. Finally, such a model would attract funds, e.g. philanthropy, that government would
likely have greater difficulty both attracting and segregating from the general fund for the benefit
of the Central Waterfront.
2. Pursue the potential funding sources identified in HR&A's work and develop a realistic and
sustainable funding plan for O&M. We concur with HR&A's general approach to O&M and
recommend that the City begin developing a funding plan that leverages public and private
sources, provides for a high standard of park operations, security, programming and maintenance,
and is prudent and realistic to achieve. We expect that the City will commit significant and ongoing
funding towards park O&M costs, but other sources beyond that critical baseline funding will be
needed to bridge the gap. The funding plan should result in an operating budget with sufficient
endowment to supplement O&M costs so the park doesn't fall into disrepair. Further work by the
City, its partners and its consultant team (including HR&A) is needed to determine the appropriate
combination and distribution of O&M funding sources for the Central Waterfront.

Central Waterfront Committee                                                              July 2012
Strategic Plan                                                                                        Page 34

3. Integrate operations and maintenance considerations early in the design process.Experts in
parks operations, maintenance, programming and security should be brought on board as part
of the design team to make sure these factors are considered in the next phase of design. The
final design should incorporate their input and lessons learned from peer projects. This early
coordination will ensure that future O&M is as efficient and cost effective as possible. It also assures
higher standards of maintenance in the long term. We know that O&M costs can be significantly
reduced because of good designdecisions, but only if O&M considerations are explicitly dealt with
early in the design process. For example, we must select durable materials that reduce the need
to repair and replace them over time.
4. Incorporate revenue generating opportunities into the project. Much of the project does not
easily lend itself to revenue generation, but the need to generate funds from retail, parking,
adjacent development, etc. should be kept in mind throughout the design and programming
of the Central Waterfront. We believe revenue generating opportunities will not only be key to
supporting operations, but will enhance public use and enjoyment of the new public spaces.
Similar to the case of O&M, opportunities to generate revenues should also be explicitly dealt
with early in the design process. This is especially important on the Central Waterfront project
because the ability to provide a higher standard of maintenance and programming is directly tied
to the amount of revenue generated by the public spaces and associated uses.
5. Ensure flexible approaches to vendor and donor partnerships. The standard approach to public
sector contracting could potentially hamper the ability to maintain and operate the signature
Central Waterfront spaces at the level of its peers, such as the Olympic Sculpture Park, High Line,
Millennium Park, etc. Examples of a more flexible approach could include:
Allowing long-term leases;
Allowing best value procurement for concessionaires;
Allowing naming opportunities for elements of public spaces.
SUBCOMMITTEE MEMBERS
Carol Binder, cochair 
Bob Davidson, cochair
Bob Donegan 
Rollin Fatland
Gary Glant 
Patrick Gordon
SUBCOMMITTEE ADVISORS
Kate Joncas 
Derek Mason
ATTACHMENTS
Attachment C-1: Peer Public Space Project Analysis
Attachment C-2: Maintenance & Operations Matrix


Central Waterfront Committee                                                              July 2012
Strategic Plan                                                                                        Page 35

5) User Fees                                                                   Funding Sources       1) NYC Parks and Recreation (30%)       4) Friends of the High Line (not-for-profit)       broad purview of the Chicago      operations provided under           (70%)               (who maintains the park)      4) Philanthropy  Endowment Commitment  ($25M)  1) Park District (minimal contributions)  4) Private Endowment ($10M)                                                       Concessions)      Operating                   Funds        Rights)     Leases,              ins and operates the park.                         State) General            Revenue,            or        Donations, Naming /                                   the park property.                                       Funding  Earmarks      Admissions   (Earned   and           Key:  Governmental (City 1)  2) Dedicated Source  Grants or 3)  Philanthropy (Gifts 4)  5) User Fees  6) Enterprise Funds          Project Elements    NYC Parks and Recreation mainta    Security, maintenance of structure and










elevators     Day-to-day operating costs (Annual  amount = $3.5M - $4.5M)   City of Chicago owns  The responsibility for Park operations lies within the  Department of Cultural Affairs. They devote approximately $7.85 million of their $19  million annual budget to support the operations and programming of Millennium Park. Of  that amount, approximately $6 million goes toward basic  contract by MB Realty Inc. The remainder is combined with sponsorship and rental  revenues ($4.6M) as well as Millennium Park, Inc.  reimbursements ($400K).  The total annual operating budget of the Park is approx. $13 million.  4) Most of the general maintenance       4) Lurie Garden maintenance and upkeep                       5) Concerts
Funding Sources    1) NYC ($130M)  1) NYS ($400K)  4) Private Donations  Development  (Additional floor area at three sites)
($22M)  1) Federal Gov't  Surface Transportation  Board ($20M)   2) City bonds backed by revenue from  underground parking garages ($270M);    (Note: Parking revenue fell short so  $35M in TIF funds were committed  tax-  supported fund designed to subsidize  downtown development  were used)            4) Philanthropy -- Private Donors,  Naming Rights -- $220M                    5) User fees (because parking garage  revenue fell short)
Capital                Peer Public Space Project Analysis   Funding Sources and Uses
Project Elements    General improvements  remove existing  surface material, repairs to steel and  concrete, new drainage and waterproofing,  removal of lead paint, and construction of  park landscape  Removal of rail line from the national  railway system   Garage, Metra cross-over structure, Park  finishes and Landscaping, Music pavilion,  Design and management costs, City  portion of Exelon pavilions                   Base park improvements, Gehry trellis and  ribbons, Kapoor Sculpture, Sound System  Enhancement, Cloud Gate, Crown  Fountain, Jay Pritzker Pavilion, Lurie  Garden, BP Pedestrian Bridge, AT&T  Plaza, Boeing Galleries, Exelon Pavilions,  McDonald's Cycle Center, McCormick  Tribune Plaza & Ice Rink and Park Grill,  Wrigley Square Peristyle, Harris Theatre,  Chase Promenade, Nichols Bridgeway,  Millennium Park Music Pavilion   Concerts



C-1:                   Project   Highline, New  York City           Millennium  Park, Chicago                                     Attachment
Central Waterfront Committee                                                              July 2012
Strategic Plan                                                                                       Page 36

Operating    Funding Sources    n-profit organization that manages the         1) State Funding (Responsible for 50%, or  $3M, of operating funding)  4) Fundraising  1) Federal government - National Park Service
- $5M;  4) Boston Properties  4) Boston Harbor Island Alliance (initial  funding of $1.38M from federal gov, state, and
MTA)  4) Armenian Heritage Foundation  6) Food vending, Special Events  New Funding Sources being analyzed   parking garage revenue, lease revenues,  naming rights, special commercial property
taxes (BID)   ate, non-profit organization, manages park     6) Bryant Park Restoration Corporation  2) Business Improvement District (BID) and  th Street Partnership  incorporates all 34  properties bordering the park, including the  New York Public Library   e Port Commission, operates the Embarcadero               Various Port Revenues  Parking,  Commercial/Industrial Rent, Cruise, Cargo,
etc.    6) Lease revenues (Ferry Building Investors)                                                                                    Project Elements    RFK Greenway Conservancy is a private, no  Greenway. It is advised by a Board and Leadership Council and has a 6-person  Management Team. The Conservancy raised $20M as an initial endowment by 2007.  Total operating budget is $6M.   Operation, maintenance, programming                                Bryant Park Restoration Corporation, a priv  operations/maintenance and even programming.              The Port of San Francisco, governed by th               All operations (Total operating budget for  the Port is $79M)      Ferry building                                  All operations (~$7M/year)             and Ferry Building.














Funding Sources    Federal and State funding                                       1) NYC Park and Recreation -- $8.9M    4) Philanthropy -- Private Donors -- $3M           1) City of San Francisco / Bonds secured  by sales tax ($5.5M)  1) Federal Highway Admin ($21.5M)  1) Caltrans ($3.9M)  1) MUNI ($18.1M)  4) Philanthropy -- Private Funding  1) Downtown Park Fund (need source)  These future projects are financed with  G.O. Bonds, Revenue Bonds,  Development Projects, Port  Infrastructure Financing (property tax  increments)
Capital                                                 Restoration                Public Improvements               Ferry Building  (Note: There are future improvements /  projects along the Embarcadero that                                                                               Project Elements    General Construction                                                                              identified in the Port Capital Plan)                                    Bryant Park,  New York City              Embarcadero,  San Francisco                                                               Project    Rose Fitzgerald  Kennedy  Greenway  Conservancy,  Boston
Central Waterfront Committee                                                              July 2012
Strategic Plan                                                                                        Page 37

Cultural Trust, a nonprofit arts  h Cultural District.                  Annual operating costs are                      (It's also responsible for the    to ongoing maintenance and                                                      Operating    Funding Sources                                                       6) Currently, O+M funding is from One  Brooklyn Bridge Park, an occupied residential  condominium building.  (Note: Remaining development sites will be  developed in phases as new construction  continues and additional O+M funds are
required.)  6) Concessions (only can be a small fraction of
O+M funding)  Potential Revenue Sources (currently  analyzing): Condo towers, Business  Improvement District (BID) or Park  Improvement District (PID), Fee-based  recreation, Events, Additional Concessions,  Commercial Real Estate Development,  Advertising or Sponsorships, Fundraising or  Philanthropy, Revenue from nearby  Watchtower-Owned Properties, Increased
Parking Revenues                                                                           1) City of Pittsburgh?       es and maintains the park.       6) Methane gas production;  5) Recreational and commercial activity (small
percentage)         ooklyn Bridge Park, is the not-for-profit           Park Operations, Housing                                                   operates the park? The Pittsburgh    Project Elements    The City of Pittsburgh  organization, seems to be a partner as it is involved in the Pittsburg  However, it is unclear if it is involved in funding the Riverfront Park.         General operations and maintenance       NYC Parks and Recreation operat  estimated at $15K-$30K per acre.     Park Operations, landfill closure and  landfill maintenance and monitoring costs           Brooklyn Bridge Park Corporation, known as Br  entity responsible for maintenance and operation of the park.  planning and construction.)  The park is required to be self sufficient with regards  operations.
Capital    Funding Sources    1) Commonwealth of Pennsylvania  1) Pittsburgh Water and Sewer Authority.  4) Vira I. Heinz Endowment,  4) The Pittsburgh Cultural  Trust/Campaign For a Dynamic
Downtown   1) Federal Grants  DOT / TIGER II  ($825K) and HUD / Community  Challenge Planning grant ($675K)   1) NYC -- $100M      2) NYC Dep't of Sanitation (DSNY) funds  ($410M)   3) Grants (Environmental Protection  Fund - Local Waterfront Revitalization  Program)   1) New York State (part of total $85M  contribution per City/State MOU)  1) New York City Funds (part of total  $65M contribution per City/State MOU)     6) Residential Units, Restaurants, Other  businesses
Phase I: Lower level bridge ($8M);    Phase II: Completed the city's connection  with the river and resides along the rivers  side of Ft. Dunquesne Blvd.     Green transportation  rail and trail                 Project Elements                        Phase 1  grasslands, forests, wetlands,  parks, Ped/Bike trails, athletic fields,     Landfill closure construction and post-     Bird observation tower, seed farm and tree  nursery, composting toilet comfort station     Piers 1 and 6, promenade, boating  facilities and athletic fields                 esplanades     closure care                      Future elements: Empire Fulton Ferry  Park, Piers 3 and 5.
Project    Allegheny  Riverfront Park,  Pittsburgh                Fresh Kills Park,  New York City                 Brooklyn Bridge  Park, New York  City
Central Waterfront Committee                                                              July 2012
Strategic Plan                                                                                        Page 38

maintains the park.                                    City park. A City  ofit organization                                              Operating    Funding Sources    nization, operates and         6) Lease revenues, Parking revenues,  Contributions, "Reimbursement", Other                         ganization manages the                 6) Tenant Rent  4) Sponsorships  5) Event Rentals  1) $400k/year                                                               Project Elements    Hudson River Park Trust, a non-profit orga  Annual operating expenses are approx. $15M.       Park programs and maintenance, General  and Administrative costs                         Pioneer Courthouse Square, Inc., a non-profit or  Management Agreement establishes a partnership between the non-pr  and the City. The City Parks Department provides landscape services and fixes major  problems (in-kind service). The non-profit is responsible for all other activities.    The Friends Group is responsible for marketing.      Pioneer Courthouse Square, Inc.  $900K/year    City of Portland
1) New York State Capital Appropriations    1) New York City Capital Appropriations               Community Development Block Grants)                   2) Portland Development Commission                                          Funding Sources      ($160M)    ($160M)   3) US DOT Appropriations ($5M)   3) NYC Council ($2.3M)     3) Grants (Federal: US HUD -    ($73M)   3) Congressional earmarks (U.S.  Congressman Jerrold Nadler)   1) NYS, NYC, Port Authority, WRDS  Program      1) City of Portland            drinking fountains as well as sale of  inscribed bricks -- $750K  50% funded by Tri-Met (Transit Agency)  and the City Park Bureau and 50% funded  by individual and corporate sponsorships
Capital
Portland Oregon Visitor Association  (POVA), Tri-Met, ticket agency "Ticket               4) Naming rights  Amphitheatre and  Transportation Administration                   Central" and Powell's Travel Store                       TIF bonds 2)  3) Federal grants  Urban Mass            th -  Street, Pier 97  Total $114M   Initial Construction ($6.8M)                   Pier 25 Construction, Nature Boardwalk,            Future elements: Pier 26 Boathouse and  th Street, 39 th -35











Project Elements    General Improvements            Chelsea Waterside Park;                  Estuarium, Pier 54, 29                      Exterior space repair and renovation --       Renovation of the Square's interior lobby  space to create every half-hour a free, 12-  minute film called "Perfectly Portland" --                                                       Greenway          Tennis Courts;     Esplanade Amenities        rd 43                      $1M           $2.7M                                                                     Project    Hudson River  Park, New York  City                                Pioneer  Courthouse  Square, Portland
Central Waterfront Committee                                                              July 2012
Strategic Plan                                                                                       Page 39

the                                               in                               to          the                            of                            of              baseline                                                    the City         behalf                                            significant           expensively      Central     City.                                       of       donors                                                  the     the            Society                                                              analysis                                            As part       Parks                                   destination                                                on           negotiated             by                 Seattle   that provides               Founded                                                           and    for                                                beyond       and                                                                                             mixing            be         with                                            address              Improvement   a program          hospitality      well as                                                                                will     spaces,                Aquarium                                    commitments                  Park                           is              and    as        Seattle.                                                             stipulated by           Aquarium                                        solutions.                spaces      Examples                              Foundation,   meet standards                     Downtown                                          Management          Parks.                                              structure,       strong partnerships        public                Seattle                                   long term                                                               unique     for     its spaces     the                The                 Lake Union   funding agreements   with Parks   agreed to    maintenance to    expectation expressed   for a    O&M needs.   The Metropolitan   District (MID)   non profit   Association (DSA)   maintenance and   services above   City services,   marketing, research   for Downtown                                                             completed as    a Lease,   Operations Agreement   operating the   of Seattle                                             Its unique        need        use    most public            1.                 2.                       3.                                                                     require     the    Many of      will     at                 will            who          the                       private    hire employees                                                    history.        dictate                       meet                City.                                       will     leaders.     public     provided      M&O;      to          and               Market).         provide M&O                                                                year     facilities        civic        than            City            operations and    with    for     or              to                                                      and     general                with             an        out       Place       Metropolitan                                          higher      Providing                maintenance               Pike       the                                                            Seattle's 150     institutional     requirements        and     are      for   Partnership Entity:       M%O              Either contract   maintenance services   directly (i.e.      Partners with   Improvement District   services (BIA)                                                                   in      and                and            agreement                     governmental     workers                an             from      Options      Has   standards for      Provides direct   operations through   maintenance agreement                                                      Operations                                                        coordinated                                                  projects     public     maintenance        office                                                             staff             the   the                                                                                           civic            among        differ                                                                          private                                                                                         private,     and                       to             that                                             to     over             plumbers,             of                                        (SDOT,                    due                                                        seamless                                                                                             Maintenance and                                                              entity.                                       and






significant     other     security            needs            care   finishes,     of          and 
is              replacement





with          visitors, residents,            Success    of    of                  owners               vitality         maintenance            and
the most         creative alliances    of              levels            operations    that             renewal        partnership           and   and                        the public
quality   the extent                        frequent                              management    in 




of         promotion,   well as                Elements of                       property    the
maintenance          higher     use,                     more
one    relationship           number    as        and              and           Provide   the expected   levels of    programming.      Complete an    maintenance plan   among the   Parks) and     Plan for   and upgrades   maintain interest   time.     Dedicate adequate   (electricians, landscapers,   etc.)      Make imperceptible   operation and   public spaces   realms. 
entities,                                         %                                     the significant     operating
2:    Committee:       represents
from











close proximity   programming, advocacy,                                                                 food
to     private                        owners)                    property               (retail,         revenue
and       present      Sources     fund        goes to     operations      District    where         on                    concert    rentals,
in 
Waterfront
and   of lessee                                                                     between public    programmed. Due    Waterfront will      Funding      general       (property   certain %               Central Waterfront                             %                                                   City      Parks Levy   where a    maintenance and      Metropolitan Parks   (property owners)   goes to       BIA (assessment   owners)       Parking revenues      Concession revenues                                                                                   Attachment C     Stewardship Sub       The Central    public spaces    Management,                                                                    cafe, bike/kayak   vendors, event   space) and      Naming rights/sponsorships      Maintenance Endowment
Central Waterfront Committee                                                              July 2012
Strategic Plan                                                                                       Page 40

through                                                                                    in          $25    its                                      that      B.           a                                                                area                                Square,        be self                        by           their                                                             revenue.         for       is               to                              in       to    of these                                                                                     Examples     financed   properties and    block           through                that           operations           Caveat      rents,           (Norman              garage.           all                                                                                 is    on          Conservancy   Central Park's              funding   Pioneer      the management           intended      sponsorships,               supported,     financially,         have      not                                                                      Park    of     budget                      Courthouse      Park's                             parking                                                                     the MID     225 square                  Portland provides                                  Square                                  of                              donations.                     the amenities           received                                                                                  1999,                                      501c3.                           Boston is                                                               tax assessments   covers a    Downtown 
The Central   provides 85%   million annual   fundraising investment   http://www.centralparknyc.org   The City   baseline annual   maintenance of    Courthouse Square,   augmented by    entity, Pioneer   Inc., a    Hudson River   are completely   sustaining through   concession fees,   grants and   not enough.it is    Post Office   Leventhal Park)   http://www.normanbleventhalpark   .org in    structurally and   1,400 space   Several of    Millennium Park   endowments dedicated   maintenance, but   have been                                                                            4.              5.                   6.                7.                8.                                                                                  the Providing M&O; Options for   Partnership Entity:Success         the Central    facilities      Elements of       Provide maintenance   (offices/shops/storage) in    Waterfront area.              Sources                 future
taps   like)       other


Funding                that
philanthropy      Private fundraising      Future sources   development (TIF      Partnerships with   agencies       Volunteers/"Friends of"   Organizations 
Central Waterfront Committee                                                              July 2012
Strategic Plan                                                                                       Page 41

APPENDICES
"Seattle lucked out on a lot of
things, the most important
of which was her geographic
location on the center of
the Sound."
Bill Speidel





Appendix A: Glossary of Terms
Central Waterfront Committee:The Central Waterfront Committee (CWC) was created in 2011 by Seattle
City Council Resolution 31264 and is made up of a wide range of volunteer community representatives and
leaders. It is the successor to the Central Waterfront Partnerships Committee (CWPC), created in 2009 by
Seattle City Council Ordinance 123142. The CWC provides broad oversight of the project design, financing,
public engagement, and long-term operations and maintenance. The CWC has an Executive Committee
and four Subcommittees: Design Oversight; Finance & Partnerships; Long Term Stewardship; Outreach &
Public Engagement. http://waterfrontseattle.org/Waterfront_Committee
Central Waterfront Stakeholders Group: The Central Waterfront Stakeholders Group is comprised of
direct stakeholders including property and business owners, residents, employees, advocacy groups and
other user groups. The group provides direct feedback to the City and consultants as the Elliott Bay Seawall
Project and Waterfront Seattle designs are developed. 
http://waterfrontseattle.org/Committee/Stakeholders_Group
Waterfront Improvement Program: The City of Seattle's integrated program for all improvements related
to Seattle's Central Waterfront, including the following projects:
Elliott Bay Seawall Project:The Elliott Bay Seawall Project (EBSP) -- led by the Seattle Department
of Transportation (SDOT) -- will replace the existing seawall along the Central Waterfront with a
structure that meets current safety and design standards. 
http://www.seattle.gov/transportation/seawall.htm
Phase 1 includes the portion of seawall from S. Washington Street to Virginia Street.
Phase 2 includes the portion of seawall from Virginia Street to Broad Street.
Waterfront Seattle:Waterfront Seattle -- a civic partnership led by the Seattle Department of
Transportation (SDOT), Department of Planning and Development (DPD) and Department of
Parks and Recreation (Parks) -- is a large-scale design and public outreach process for a range
of improvements to the Central Waterfront, covering 26 city blocks from S. King Street to Broad
Street. http://waterfrontseattle.org
The Waterfront Seattle design includes three main elements:
Concept Design for Core Projects Area:The Concept Design presents preliminary planning
and design work for the Core Projects Area, which is the first step in improvements to the
Central Waterfront.
Framework Plan: The Framework Plan presents a broad, long-term vision for reconnecting
Seattle to Elliott Bay and the Central Waterfront. This vision is intended to be realized over
the coming decades.
Art Plan: The Art Plan develops an overall vision and program for presenting art on the
waterfront over time and engaging artists and the public in culturally reconnecting the
city to Elliott Bay.
Alaskan Way Viaduct Replacement Program -- SR 99 Tunnel Project: Led by the Washington State
Department of Transportation (WSDOT), the Central Waterfront section of the SR 99 Alaskan Way Viaduct

Central Waterfront Committee                                                              July 2012
Strategic Plan                                                                                        Page 43


will be replaced with a bored tunnel beneath downtown Seattle. The tunnel will connect to the new SR 99
roadway south of downtown, and to Aurora Avenue in the north. 
http://www.wsdot.wa.gov/Projects/SR99/Tunnel/



















Central Waterfront Committee                                                              July 2012
Strategic Plan                                                                                        Page 44

Appendix B: Guiding Principles
The Central Waterfront Committee developed the following Guiding Principles to capture the key civic
goals and objectives that should shape the creation of new public spaces on the Central Waterfront project.
They expand on established principles from existing city policies, and civic efforts. The City adopted the
Guiding Principles by Resolution 31264.
Create a waterfront for all.
The Central Waterfront should engage the entire city. It is a public asset and should remain focused on
public use and activities that attract people from all walks of life. It should be a place for locals and visitors
alike  a place where everything comes together and co-mingles effortlessly. The process for developing
a waterfront design should, in fact must, draw on the talents and dreams of the entire city. The resulting
public spaces and surrounding development will engage us through a range of activities throughout the
day and year.
Put the shoreline and innovative, sustainable design at the forefront.
To succeed, the waterfront must bring people to the water's edgeallowing them to experience the water
itself and the unique geography and ecology of Elliott Bay. At the same time, we must take bold steps to
improve the natural shoreline ecology while also preserving and enhancing the maritime activities that
remain central to the Central Waterfront. The waterfront should, in its design, construction and operation,
reflect Seattle's commitment to sustainability, innovation and responding to climate change
Reconnect the city to its waterfront.
The waterfront should provide a front door to the downtown neighborhoods and the City. It will build a
network of green connections and public spaces that connect visually and physically to the water, to vital
civic and commercial destinations, nearby neighborhoods and the larger fabric of downtown, city and
regional open spaces. This will require a phased approach that is implemented over a longer horizon, but
the full picture needs to be in view from the beginning.
Embrace and celebrate Seattle's past, present and future.
The waterfront is a lens through which to understand Seattle's past, present and futurefrom its rich
geologic and natural history and early Native American settlements, to the founding of the region's
maritime and resource economy, to maritime, industrial, commercial and recreational activities today. .
The waterfront is and should continue to support these activities, to provide essential connections and
access to the waterfront and to surrounding neighborhoods. New waterfront public spaces should tell these
stories in ways that are authentic and bring them to life for people today and preserve these connections
into the future.
Improve Access and Mobility.
The waterfront is and will remain acrossroads.Waterfront users rely on safe and efficient access to the
piers both from water and land, thousands of commuters use Colman Dock each day, and Alaskan Way will
continue to provide an important connection for moving people and goods between the south and north of
downtown. At the same time, the waterfront will be an increasingly attractive place for walkers, bicyclists,
joggers, recreational boaters and others. The future waterfront should accommodate safe, comfortable
and efficient travel by pedestrians, bicyclists, vehicles and freight. The interactions among these many
parties must be designed carefully for safety, comfort, and efficiency for all.

Central Waterfront Committee                                                              July 2012
Strategic Plan                                                                                        Page 45

Create a bold vision that is adaptable over time.
The waterfront will come together over time, with many complex infrastructure and engineering projects
that must be completed before permanent public space improvements can be made. The vision developed
now should clearly define an overall framework for how the waterfront will take shape, what the key
elements will be, and define their essential character. At the same time, the vision must be flexible enough
to adapt as conditions inevitably change.
Develop consistent leadershipfrom concept to construction to operations.
To succeed, strong leadership is necessary from an independent body tasked with realizing the waterfront
vision. This leadership needs to be apolitical and start earlyensuring design excellence, rooting the process
in a broad and transparent public outreach, and based on the realities of maintaining and programming
the project once it is complete.















Central Waterfront Committee                                                              July 2012
Strategic Plan                                                                                       Page 46


Appendix C: List of Key Reference Documents
1. Waterfront Seattle Design Summary (July 2012)
Available at http://waterfrontseattle.org
2. Waterfront Seattle Framework Plan (July 2012)
Available from City by request.
3. Waterfront Seattle Concept Design (July 2012)
Available from City by request.
4. HR&A Preliminary Operating Strategy Summary (May 2012)
Available from City by request.
5. Central Waterfront Committee Public Engagement Strategy
Available from City by request.
6. Waterfront Seattle and Elliott Bay Seawall Project Integrated Public Engagement and Outreach
Approach and Appendix: Engaging a Diverse Audience, Including Traditionally Under-Represented
Communities
Available from City by request.










Central Waterfront Committee                                                              July 2012
Strategic Plan                                                                                        Page 47


Appendix D: Central Waterfront Committee Meetings
Below is a list of meetings held by the Central Waterfront Committee and its subcommittees between
2010 and 2012. Meeting minutes can be found athttp://waterfrontseattle.org/Waterfront_Committee/

Full Committee                                    February 9, 2012
April 19, 2012                                    January 26, 2012
December 5, 2011                            January 12, 2012
July 21, 2011                                     December 15, 2011
April 12, 2011                                    December 1, 2011
January 27, 2011                               November 17, 2011
November 3, 2011
Executive Committee                            September 22, 2011
June 20, 2012                                  July 27, 2011
May 10, 2012                                 June 16, 2011
April 12, 2012                                    April 28, 2011
February 9, 2012                               March 23, 2011
January 12, 2012                               March 17, 2011
December 8, 2011                            March 1, 2011
November 10, 2011                          January 10, 2011
October 20, 2011
September 8, 2011                           Outreach & Public Engagement Subcommittee
July 27, 2011                                     June 22, 2012
July 21, 2011                                     April 27, 2012
June 9, 2011                                    March 23, 2012
May 12, 2011                                 February 24, 2012
April 12, 2011                                    January 13, 2012
March 10, 2011                               December 9, 2012
February 10, 2011                              November 18, 2012
January 10, 2011                               October 14, 2012
December 15, 2010                           September 9, 2012
December 2, 2010                            August 12, 2012
June 10, 2011
Design Oversight Subcommittee                   May 13, 2011
June 14, 2012                                  April 8, 2011
May 24, 2012                                 April 1, 2011
April 19, 2012                                    March 11, 2011
April 12, 2012                                    February 11, 2011
March 22, 2012                               January 14, 2011
March 1, 2012

Central Waterfront Committee                                                              July 2012
Strategic Plan                                                                                        Page 48

Finance & Partnerships Subcommittee            Long Term Stewardship Subcommittee
March 27, 2012                               March 12, 2012
March 13, 2012                               January 9, 2012
January 10, 2012                               November 14, 2011
December 21, 2011                           October 10, 2011
November 8, 2011                           September 27, 2011
September 13, 2011                           July 11, 2011
August 16, 2011                                April 11, 2011
July 12, 2011                                     March 7, 2011
March 22, 2011
February 22, 2011                             Finance & Partnerships, Long Term Stewardship
February 8, 2011                              SubcommitteeJoint Meetings
March 18, 2010                               February 13, 2012
February 25, 2010                              February 7, 2012
June 14, 2011
Finance & Partnerships, Design Oversight          May 10, 2011
SubcommitteeJoint Meeting
January 24, 2012












Central Waterfront Committee                                                              July 2012
Strategic Plan                                                                                       Page 49

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