8a. Cruise Business Development presentation

Item No.:  8a_supp 
Date:     March 12, 2019 
Cruise: Development Principles
and Path Forward 
March 12, 2019 

1

Overview 
Port of Seattle's Cruise Program 
Proposed Project 
Community Engagement 
Principles for Cruise Development 
Process Seeking a Partner 
Anticipated Timeline 

2

CELEBRATING
A AZAMARA
CLUB CRUISES
Afcamival

celebrityJCruises 


Holland America Line*
SAVOR THE JOURNEY


NCL
NORWEGIAN
CRUISE LINE

A
~OCEANIA CRUISES
Your World. Your Way


PRINCESS CRUISES
come back ck new




SEABOURN

WINDSTAR
CRUISES

SMITH COVE CRUISE TERMINAL

v
eeaaBe                    of Seattle
www.portseattle.org
3

Seattle's continued growth as a homeport


4

Cruise Seattle: 2019 Economic Impact 

Almost $900 million   5,500 total jobs 
in annual statewide business output 

New study to be released later this spring 
5

Environmentally Progressive 
First cruise homeport with voluntary clean water agreement 
First and only cruise homeport in North America with two shore
power berths 



Leading edge environmental stewardship and sustainability practices and facilities 
6

Innovation and Customer Service 
Distinguish Seattle 


Critical for Airport and Cruise Terminal Operations 
7

Investing in a 
New Cruise Terminal 
Strong demand in Alaska cruise
market offers revenue and economic
benefits. 
Supports a robust maritime industry. 
Projected cost is estimate at $200
million; assumes 50 percent costshare
with private partner. 
Promotes state-wide tourism.

Project Background 
Seeking partner to support
development of terminal and
future operations 
Space to be shared with NWSA
operations, with approximately 29
acres at the North end of T46 for
cruise operations 
Target completion: 2022 cruise
season 

Timely and needed 
9

Project Community Engagement 
Individual stakeholder outreach underway. 
Will host Port sponsored community
meetings, open houses and tours. 
Celebrating "20 Years of Cruise," a milestone
to share with stakeholders. 
Will be featured in Port outreach and
presentations throughout King County and state. 
Work to strengthen partnerships with near-port communities. 
Robust stakeholder engagement 
10

Principles for Cruise Business Development 
The principles reflect the Century Agenda goal to double the economic
value of cruise and the Port's triple bottom line. 
Maritime and Industrial Uses: Maximize deep-water facilities and
industrial lands to serve maritime industrial uses 
Connection: Expand the connection to the waterfront for all 
Finances: Support financial sustainability of the Port 
Environment: Incorporate leading edge environmental stewardship
practices and facilities that can exceed existing regulations 
Principles are our values 
11

Principles for Cruise Business Development 
continued 
Transportation: Facilitate improved transportation mobility of people
and goods in the region. 
Customer Service: Provide consistent excellence in customer service to
strengthen Seattle's role as the West Coast's premier cruise port. 


Principles are our values 
12

Process Seeking a T46 Partner 
Process Goals               Request for Qualifications 
Be transparent and fair                 To be issued on March 13
Achieve the best outcome               incorporating Principles of Cruise
based on the Port's principles              Business Development 



13

Anticipated Timeline 
March 13: publicly release Request for Qualifications (RFQ) to officially kick-
off process to secure a partner 
March 26: request early site planning and design funds 
Week of April 15: RFQ responses due from proposers 
Late Spring: Begin selection of partner from short list 
Summer: Best and final offers, select preferred partner 
Early Fall: Launch environmental review and permitting process 
Fall/Winter 2019: Commission approval of final agreement 
Spring 2022: Target project delivery 
Aggressive Schedule: Significant Risk 
14

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