Marketing Program Recipients
JULY 2019 Tourism Marketing Support Program 2019 RECIPIENTS Prepared by: Ron Peck and Gail Muller 2019 Tourism Marketing Support Recipients In its fourth year, the cooperative Tourism Marketing Support Program (tourism grants) efforts enhance, facilitate and increase the economic value of tourism across the state. It has been effective in promoting visitors and use of Port facilities. The program provides matching support of up to $10,000 to non-profit destination marketing organizations (DMO's), attractions, cities, tribal organizations and Chambers of Commerce to effectively market their destination to non-resident visitors. The funds are used for advertising, publicizing, promoting events or conducting research to attract visitors. Marketing efforts for the tourism grants include promoting our natural scenic beauty, outdoor recreation, cultural attractions, online digital marketing campaigns, promotion of Washington's growing wine and craft brewery industry, networking with tour operators and travel media. For 2019 we obtained 47 applicants (the highest number received in the four years of the program) and awarded to 30 organizations. In the four years of the program, 166 applications have been received and 87 projects awarded, netting approximately $1,050,000 in additional marketing promotion efforts for Washington. 2019 Awarded Recipients POS Organization Awarded Name Amount Tourism Initiatives Summary of Proposed Project Website enhancement & online targeted marketing promoting Kirkland and outdoor City of Kirkland $7,000 Digital media Event promotion recreation to potential travelers in San Francisco and Los Angeles. Participate in U.S. Travel's IPW in Anaheim Puget Sound Trade show/sales trip Attractions $5,000 Digital media CA, as a presenter to international tour International marketing operators to generate tour travel to Council Event attractions Eco/culture/nature tourism Washington state. Conduct targeted marketing via video and Discover Lewis 8,000 Digital media digital advertising in Southern California, County Video advertising focusing on Lewis County offseason outdoor Eco/culture/nature tourism adventure activities. Museum of Digital advertising in Arizona, California, History & Industry $7,000 Digital media Event attractions Colorado and New York promoting Mohai's (MOHAI) Eco/culture/nature tourism Seattle Style exhibition. 1 Utilizing Experience WA website platform to PBY Naval Air $5,000 Digital media reach non-residents and promote the PBY - Museum Event attractions Naval Museum on Whidbey Island. Creation of 30- or 15-second commercials Museum of Flight $7,500 Digital media Video advertising for online marketing focusing on selected Eco/culture/nature tourism California markets and residents. Conduct geotarget marketing impacting Museum of Pop $10,000 Event attractions cruisers in the POS cruise terminal area and Culture (MOPOP) Digital media online SEO marketing to non-residents interested in Seattle. Conduct a digital marketing campaign and Jefferson County Digital media sweepstakes contest promoting Port Chamber of $8,000 Eco/culture/nature tourism Townsend and Jefferson County in Texas, Commerce New York, Colorado, Arizona, and Florida. Improve the Stanwood/Camano site to be traveler user-friendly and conduct a social City of Stanwood $7,500 Digital media Eco/culture/nature tourism media advertising campaign to nonresidents. Market the Goldendale Observatory thru Goldendale Familiarization tour Chamber of $10,000 Digital media web-based marketing and print marketing International marketing materials by targeting astronomy focused Commerce Eco/culture/nature tourism tour promoters and influencers. WA State Increase out of state participation in Valley Geocaching Assoc. $5,200 Digital media Event attraction promotion Cities GeoTour by promoting the event (WSGA) Eco/culture/nature tourism online via Geocaching.com website. Launch a new Whidbey Island Vintners NW Agricultural $5,250 Digital media Distillers website and initiate social media Business Center Event attraction promotion advertising promoting food/beverage Eco/culture/nature tourism activities to non-residents. Creation of an online "Salish Sea Trail" water-based itinerary encouraging out of City of Blaine $8,000 Digital media Eco/culture/nature tourism state boating enthusiasts, including the POS's recreational marinas. Port will partner with a travel marketing firm Port of Walla specializing in "traveler-to-purchase" data to $7,500 Walla Digital media execute digital advertising campaign to increase air travel to Walla Walla. Through a multi-channel digital campaign Yakima Valley focus on prospective air travelers interested $5,000 Digital media Tourism Travel Articles/PR in craft brewing via promoting Yakima Valley as "Hop Country" USA. 2 Participate in U.S. Travel's IPW in Anaheim Trade show/sales trip CA, as a presenter to interested tour Washington $5,000 International marketing operators and travel media with the Tourism Alliance Eco/culture/nature tourism Travel Articles/PR potential to generate travel Washington state. White Pass Byway will promote the South White Pass Scenic Digital media Cascades Loop focusing on outdoor $6,000 Eco/culture/nature tourism Byway experiences in our state and national parks lands via digital marketing and social media. Trade show/sales trip Attend the Travel Media Showcase in Atlanta Leavenworth Digital media GA, and showcase Leavenworth as well as Chamber of $7,000 Travel articles / PR bring and host select travel media and Commerce Familiarization tour Eco/culture/nature/tourism influencers in Washington state. Familiarization tour Host and conduct a travel media Visit Tri-Cities $3,000 Travel articles / PR Eco/culture/nature tourism familiarization tour showcasing the Tri-Cities as the "Heart" of Washington Wine Country. Plans include a combination of print and Long Beach Print advertising website work designed to reach a targeted Peninsula Visitors $5,000 Digital media Eco/culture/nature tourism audience promoting Long Beach outdoor Bureau shoreline activities. Increase the number of national conventions Trade shows/sales trips Digital media and delegates flying to Tacoma by Travel Tacoma & $7,500 Video promotion developing a "video-centered" recruitment Pierce County Event attraction promotion campaign that includes highlighting the Eco/culture/nature tourism proximity of Mt. Rainer. Conduct a targeted digital and social media Olympic Peninsula campaign in California, Arizona, Texas and $10,000 Digital media Visitors Bureau Eco/culture/nature tourism New York focusing on shoulder season and Olympic Peninsula public forests and waters. Print advertising placement in Alaska Airlines Seattle Print advertising Inflight magazine promoting SIFF as a great International Film $8,500 Event attraction promotion festival and way to experience Seattle and Festival (SIFF) Eco/culture/nature tourism Washington State. The project includes the development of Digital media Visit Kitsap $10,000 Video promotion video sales packets that will be directed to Peninsula International marketing international travel retailers and tour Eco/culture/nature tourism operators. Creation of "Plan your trip" website section, Digital media Familiarization tour host a familiarization tour for travel media Methow Trails $7,500 Travel articles / PR and promoting cross country skiing, Eco/culture/nature tourism snowshoeing and fat tire snow biking. 3 Create collateral and work with Seattle Hotel Suquamish Print advertising Concierge members to aid in promoting $6,486 Familiarization tour visitors to take the ferry to Bainbridge and Museum Eco/culture/nature tourism experience the Squamish Museum. Host a familiarization tour Conduct a marketing effort to develop short Digital media film video, online marketing reaching Harbor Wildwatch $5,064 Video promotion Eco/culture/nature tourism potential participants in beach tours focusing on the Salish Sea environment. Conduct a digital marketing campaign City of Port $2,500 Digital media reaching non-residents promoting Port Angeles Eco/culture/nature tourism Angeles as a transportation and lodging hub for Olympic NP and the Pacific Ocean. Increase out of state attendance by Cascade Digital media promoting cider event and agri-tourism in $3,000 Event attraction promotion Farmlands Eco/culture/nature tourism North Central Washington. Utilize SEO via Google and social media with Facebook. Will target both potential travelers and Wing Luke Event attraction promotion recently arrived inbound tourists with a $7,500 Museum Digital media series of digital and social media advertising Eco/culture/nature tourism promoting the Wing's cultural tours. 4
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