6b - Creative services presentation
Item No. 6b_supp Date of Meeting January 7, 2020 CREATIVE SERVICES EXAMPLES Kathy Roeder External Relations, Director of Communications January 7, 2020 Airport Recycling Purpose: Improve tenant sorting Deliverables: 1. Airport recycling brochure 2. Flyers for AV custodial contractors and airlines 3. Waste collection bin decals Vendor: C+C Client: AV Environmental Recreational Moorage Promotion Purpose: Increase guest moorage Deliverables: 1. Print ads 2. Online display campaign 3. Boaters Love Ballard" and "Boaters Love Bell Harbor" online "flip" brochure 4. Media buy 5. Lead generation landing pages 578,800 impressions 2,043 click-throughs Vendor: C+C Client: Maritime Marketing CAFR Report Purpose: Report on Port financials Deliverables: 1. Design and production of 124 page report 2. Copyedit and proofreading 3. Project management 4. Report layout Vendor: Phinney Bischoff Client: Finance Maritime Economic Impact Purpose: Promote maritime opportunities Deliverables: 1. Profiles of women in maritime 2. Content about cruise jobs 3. Outreach Vendor: C+C Railroad Ave, Seattle, 1912 Fishermen's Terminal, 1936 Client: External Relations Sea-Tac Airport, 1949 Maritime Economic Impact Purpose: Promote maritime opportunities Deliverables: 1. Profiles of women in maritime 2. Content about cruise jobs 3. Outreach Fishermen's Terminal, 1936 Vendor: C+C Client: External Relations Sea-Tac Airport, 1949 Newsletter Redesign Purpose: Improve community engagement COMING IN SPRING 2020 Deliverables: 1. Improve user experience 2. Utilize best practices for information architecture 3. Graphic design 4. Integration with email system Vendor: Phinney Bischoff Client: External Relations Community Report Purpose: Document progress and priorities Deliverables: 1. Brochure design 2. Layout and page production 3. Copywriting 4. Printing Vendor: Turnstyle Client: External Relations Airport Graphics Purpose: Improve customer experience Deliverables: 1. Design 2. Layout 3. Copywriting Vendor: Turnstyle Client: External Relations 9 Questions?
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