3D Springmann

Port of Seattle Tourism Roundtable 
Growth Opportunities: Identifying Ideas to Expand Tourism in Washington State 


Linda Springmann 
Vice President, Deployment & Tour Marketing 
July 22, 2014

2014 forecast:       Global Deployment 
21,700,000 
Global Passengers        Capacity Market Share 
Alaska 
4.8% 2013             Europe w/o Med 
4.5% 2014               10.9% 2013 
11.1% 2014 
Caribbean            Mediterranean      Asia 
34.4% 2013              21.7% 2013      3.4% 2013 
37.3% 2014             18.9% 2014      4.4% 2014 
South America                   Australasia 
3.9% 2013                     5% 2013 
410 ships     3.3% 2014            Other Markets    5.9% 2014 
+29 ships 2013/14                       15.8% 2013 
+20 ship 2015-18                        14.5% 2014

Amsterdam at Pier 66 Seattle                             HAL works with
316 Seattle and
616 Washington
vendors 
Vendors provide: 
food 
fuel 
supplies 
flowers 
piano tuning 


2014 Seattle: 
178 cruise ship calls                       Estimated $372 million in annual business
99 calls by Carnival Corp. brands             revenue; $16.6 million in state/local taxes 
40 Holland America Line (22%)            Every ship arrival contributes $2.2 million
to the local economy 
2014: 805,000 revenue passengers

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