Communications plan
2017 Communications Plan Issue Area & Jan. 2017 Feb. 2017 March 2017 April 2017 May 2017 June 2017 July 2017 August 2017 Sept. 2017 Oct. 2017 Nov. 2017 Dec. 2017 Lead Fund for the Community launch Future Commission and CEO engagement; see media tours Commission and CEO ongoing engagement; see paid media event (Kathy Roeder) Industrial Lands, Industrial Land op ed See paid media plan See paid media plan FT Revitalization; ULI Cruise Kick Off; see T5/NWSA (Hamburg Steering Conference; See paid paid media plan Committee); Key Arena (Peter McGraw) media plan Key Arena Reactive Reactive; Expedia Reactive Capital Flight Corridor Safety NorthStar IAF Groundbreaking; SAMP Environmental Tri-Annual Airport Projects/SAMP/ public engagement Groundbreaking Friday Airport Communtiies Exercise Airport event 2/3; TBD possible Ecology Fund Criteria Communities planting event (Perry Cooper and Brian DeRoy) Sea-Tac Mamava/New Mother ST Walkway Ribbon Virgin Atlantic Sea-Tac App rolls out Holiday shopping Experience Suite; ADR Lease Group Cutting experience (Brian DeRoy) 3 announced Sustainability Biofuel infrastructure Biofuel financing study (Susan Stoltzfus) report/Good Traveler carbon offset partnership Economic Tourism grants Tourism grants NERA 2 & 3 ground- Econ Dev Awards Development opened awards announced breaking 2017 Cruise Kick Off (Peter McGraw) Workforce Contracts & community Airport Career Career-connected Development hires TBD Kent Pathways learning thought (Susan Stoltzfus) building workforce implementation plan Internship program leadership training center kick off Intern: Port-Related Employer recruitment Small Business ADR Workshop/Expo (Brian DeRoy) Small Business IPP goal Media Tours KUOW - Seaport w/ Seattle Times Editorial Geekwire Reporter papers; Specialty media (Peter, Perry & NWSA TNT - board PSJB fenceline communities roundtable Brian) Seaport w/NWSA Editorial board CEO All hands email when Live webcast/town hall All hands email - Live webcast/town hall All hands email - Live webcast/town hall Live webcast/town hall All hands email - Year Communications IPP determined @Sea-Tac Congrats on @P66 welcome to interns, @FT end accomplishments (Kathy Roeder) groundbreakings, P66 thanks for hosting completion Paid Media Small business success Intern Employer Workforce -- Airport Working Waterfront Fisherman's Terminal Small business Cruise Intern summary story Native Story story (Firewerks & recruitment story Pathways Story Environmental story "Prep for Alaska" success story Dilettene /supplying the airport) Paid Media Mamava/New mother Working waterfront IAF - What's coming; Sea-Tac App rolls out Visit Fisherman's The Tourists are Fund for the Future Fund for the Future Digital banner suite jobs Workforce -- creating Terminal (Billboard #2) Coming!/Fund for the opportunity messages opportunity messages middle class jobs Future opportunity messages Video Intern Employer Fund for the Future Tourism success Fund for the Future - Intern summary video Owned and Earned Recruitment; Small leadership; Sea-Tac stories for award Stakeholders and Business Success through the years for use announce -- SCCTV community groups Stories with groundbreaking -- SCCTV TBD Port study on vocational training Single family home insulation Apprenticeship Utilization & Priority Hire Incentives for airlines to reduce emissions Potential landfill gas Wildlife management open house Highline schools career day at airport
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