7c supp
Item No. 7c_supp Date: August 19, 2014 Tourism Development Briefing August 19, 2014 Vision and mission Tourism Development Vision: The Port's actions will add jobs through economic growth in the tourism sector as well as related industries and businesses. Tourism Development Mission: We extend the economic impact of the Port's cruise and airport businesses by attracting international leisure visitors to Seattle and the region, extending the stay of cruise passengers, and encouraging a welcoming environment for all visitors. Tourism and Century Agenda Century Agenda: Port Tourism: Add 100,000 jobs 35 international visitors Advance this region as = one new job a leading tourism Attract international destination and leisure visitors to business gateway Seattle and the region Increase economic Extend the stay of benefit of cruise cruise passengers Strategies Advance Seattle and Washington State as a desirable tourism destination in targeted international markets with direct air service to Sea-Tac. Focus: 5 countries Direct meetings, inbound familiarization, media coverage and tour product Strategies Increase the economic impact of the cruise business. Market the 'Cruise & Stay' approach in key overseas markets Early positive results Strategies Maintain the Port's strong leadership role in the travel and tourism industry in the region. WTA board and planning Tourism PortsTask Force Grant program Tourism budget elements International contracts Promo hosting Advertising Marketing materials Opportunities Should the Port participate in Tourism Ports funding of Washington Tourism Alliance? Opportunity Should the Port of Seattle enhance its statewide international tourism promotion program to further the Century Agenda ? Opportunity Should the Port of Seattle establish and administer a grant program? Office of Social Responsibility August 19, 2014 OSR Programs Small Business Workforce Development Community Engagement Small Business Program % Port Expenditures to Small Businesses Century Agenda Goal 25 Year Century 40% Agenda Goal: 40% 35% 35% Small Business participation 30% 28% 28% 2015 Goal: 35% Small Business participation 2011 2012 2013 2014 Q2 2015 Goal 2015 Small Business Strategies Program Update Disparity Study Rebrand program: Update program based on "Small Business and 2014 study results Inclusion Program" DBE Program W/MBE Program Update FAA Mandated Oversight Implement changes based on disparity study Formula recalibration Increase Tracking Expand Contracting Opportunities 2015 Small Business Strategies Small Contracts & Suppliers Increase Community (SCS) Program Engagement Continue applying contract Program re-branding requirements on availability AD campaign of certified SCS firms Outreach efforts Ensure Compliance Post Disparity Study Increase internal and Strategy external site visits Internal procurement Continue status verification process modifications (certified small External communication businesses and DBE) Monitoring and tracking Workforce Development Strategies & Initiatives *Pending Commission review of new strategy in September* Impact Goals Job Seekers and Workers Supported (impact data, pending strategy review and RFP process) Career Path Awareness Employment Obtained; Job Openings Filled Training/Skills Obtained; Career Advancements Alignment of Industry Needs & Workforce Supply Workforce Development Program Expansion Efforts New Comprehensive Strategy New RFPs, Contracts & Deliverables New Partnerships and Potential Funding Sources & Collaborative Continued Compliance with FAA and RCW Greater Community Impact Workforce Development Strategies & Initiatives The new workforce development strategy will: Be Active in Port-Related Sectors Take a Collaborative Approach Airport Within the Port Maritime Community Organizations Construction Schools & Colleges Logistics Industry Employers Other Funders (Alaska Air, etc.) Apply a Career Pathways Model Youth + Job Seekers + Incumbents Job Entry and Job Matching Job Advancement Training Career Navigation Evidence-Based Community Engagement In 2015 OSR will continue to: Support the Quality Jobs Initiative Support the Clean Truck Program Participate in Community Forums Maintain Membership in Relevant Boards and Committees Attend, Sponsor, Present or Lead Relevant Events Interact with Minority, Immigrant and Low-Income Communities Community Giving $155k Payroll Deduction 300 $140k $150,000 Increase payroll $126k 250 contributions by at least $125,000 $108k $113k 10% in 2015 200 210 $100,000 190 150 171 161 $75,000 Voluntarism at the Port 139 100 $50,000 Continue to support employee-driven activities 50 $25,000 Increase staff participation 0 $0 2011 2012 2013 2014 2015 Goal Goal # Employees Participating Employee $ Contributions Policy Issues & Challenges Small Business Update Small business resolution Collect and report ethnicity information Procurement policy changes based on results of disparity study Monitor I-200 compliance and community efforts Policy Issues & Challenges Workforce Development Level of Port investment in program expansion FAA-Compliant alignment and tracking of airport revenue used for WFD Source(s) of Expansion Funds Levy, General Fund, Tenant Charges, Contractor Labor Hour Charges Resolution as needed to support/enable new strategy Quality Jobs implementation, enforcement, and impact measurement OSR Proposed Budget 2014 Approved Budget $2,187,000 2014 In-kind Contribution (estimated) $ 150,000 $2,337,000 2015 Proposed Budget OSR Administration and Small Business Work $1,063,000 Proposed Workforce Development Increase from $850K in 2014) $1,900,000 In-kind Contributions (estimated) $ 300,000 $3,353,000
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