PORT OF SEATTLE 
MEMORANDUM 
COMMISSION AGENDA               Item No.       7a 
STAFF BRIEFING             Date of Meeting   January 22, 2013 

DATE:    January 11, 2013 
TO:     Tay Yoshitani, Chief Executive Officer 
FROM:    James R. Schone, Director, Aviation Business Development 
Tami Kuiken, Music Program Coordinator, Aviation Business 
Development 
SUBJECT:  Briefing on the Airport's Music Initiative 
SYNOPSIS: 
The Airport's Music Initiative was launched in January 2012. Over the course of the past
year, significant improvements have been made to the elements of the initiative. And
new elements are planned for implementation in 2013. 
BACKGROUND: 
On January 28, 2012, the Seattle-Tacoma International Airport in cooperation with the
City of Seattle's Office of Film and Music, the Seattle Music Commission and
PlayNetwork launched "The Sea-Tac Airport Music Initiative, Experience the City of
Music." This initiative was designed to showcase the Pacific Northwest's music culture
and to create a more enjoyable experience for the millions of passengers who pass
through the Airport. The specific elements of this initiative are overhead music featuring
local artists, overhead safety and informational announcements read by local musicians,
video segments about the local music industry on baggage claim and gate hold room
monitors, a web-based multi-channel music player available on the Airport's free Wi-Fi, 
and a mobile app that features access to the music playlist used for the overhead music in
the terminal. 
This briefing will include an update on these elements of the Music Initiative as well as
new elements planned for 2013. 
OTHER DOCUMENTS ASSOCIATED WITH THIS BRIEFING: 
PowerPoint presentation 
PREVIOUS COMMISSION ACTIONS OR BRIEFINGS: 
None.