Item 5a Supp
Item Number: 5a Date of Meeting: 06/23/09 Concessions Marketing Program A joint marketing program to support all airport concessionaires Part of new lease agreements, January 2005 Mutual commitment between the Port and its tenants Funded by concessions tenants based on sales All tenants promoted equally Port/Tenant collaboration: Marketing Advisory Group Initial focus on broad reach promotion Shifting more focus on web and in-terminal promotion - Concessions website - Airport free wi-fi 'splash page' - Mobile information access EXAMPLES OF TENANT MARKETING PROGRAMS 2009 CONCESSIONS MARKETING PROGRAM "EXPLORE BEFORE YOU FLY" AIRPORT TERMINAL SIGNAGE EMPLOYEE PROMOTIONS SEASONAL TERMINAL PROMOTIONS PROMOTIONAL EVENTS EXAMPLES OF THE 90 PARTICIPATING CONCESSIONS UNITS AIRPORT-WIDE
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