7a Tourism Marketing Support memo
COMMISSION AGENDA MEMORANDUM Item No. 7a BRIEFING ITEM Date of Meeting January 30, 2018 DATE: January 12, 2018 TO: Dave Soike, Interim Executive Director FROM: Dave McFadden, Managing Director, Economic Development Division Ron Peck, Director, Tourism Development Department SUBJECT: 2017 Tourism Marketing Support Program Summary EXECUTIVE SUMMARY On April 11, 2017 the Commission received an update on the program and a list of recommended recipients for the 2017 program. The briefing for January 30, 2018 will recap the 2017 program and identify planned changes for the 2018 Tourism marketing support program. Tourism Marketing Support Recipients The Port of Seattle developed a partnership to facilitate tourism development and growth across the state by promoting use of Port facilities. For 2018 the Commission increased the Tourism Marketing Support program by $50,000, taking the Port's commitment from $150,000 in 2017 to $200,000 in 2018. The additional $50,000 is to be awarded to organizations engaged in cultural, eco, sustainable, or nature tourism travel related activities. The overall intent of the program is to provide matching support of up to $10,000 each to local communities, destination marketing organizations, ports, chambers of commerce, tribal organizations and non-profits to promote their destinations to visitors traveling to our state. The funds must be used for advertising, publicizing, promoting or distributing information to attract visitors to the destination. The program requires a two to one match. In other words, in order to receive two dollars from the POS, the destination marketing organization must demonstrate a one dollar contribution to the effort. Template revised September 22, 2016. COMMISSION AGENDA Action Item No. 7a Page 2 of 3 Meeting Date: January 30, 2018 Organization POS Fund Awardee Counties Project Awards Match affected Funds Anacortes $5,000 $2,500 Skagit Travel media / Chamber of influencers campaign Commerce Chinatown- $4,447.50 $4,504.26 King Chinatown International advertising and District Business promotion on Link Light Improvement Area Rail (CIDBIA) Puget Sound $5,500 $4,748.85 King, Kitsap Promoting Puget Sound Attractions Council Attractions to (DBA Seattle international tour Premier operators Attractions) Starfire Sports $6,000 $3,000 King Marketing to out of state sports teams Long Beach $8,000 $4,126.58 Pacific "360" degree destination Peninsula Visitors video promoting Long Bureau Beach online Yakima Valley $7,100 $3,550 Yakima Online digital marketing Tourism campaign Acoustic Sound $10,000 $5,000 King Marketing to dba Wintergrass nonresident attendees Music Festival Cascade Loop $10,000 $6,555.42 King, International media Association Snohomish, promotional efforts Whatcom, Skagit, Island, Chelan, Okanogan Greater Seattle $10,000 $5,000 King LGBT digital marketing Business campaign Association Port of Bellingham $10,000 $7,288.40 Whatcom Promotion to travel to Bellingham at craft beer trade and travel show Port of Edmonds $10,000 $5,000 Snohomish Whale watching marketing promotion Template revised September 22, 2016. COMMISSION AGENDA Action Item No. 7a Page 3 of 3 Meeting Date: January 30, 2018 Organization POS Fund Awardee Counties Project Awards Match affected Funds Seattle $10,000 $5,000 King Marketing to International Film nonresident attendees in Festival (SIFF) North America Visit Walla Walla $10,000 $9,751.90 Walla Walla Online digital destination (and the Port of marketing campaign Walla Walla) White Pass Scenic $10,000 $5,000 Lewis, Marketing new Cascade Byway Skamania, Loop itinerary in Klickitat, Southwest and Eastern Yakima, WA Pierce, King Greater Grays $8,000 $7,450 Grays Harbor Creation of online travel Harbor, Inc. website for visitors Ballard Chamber $10,000 $7,507.50 King Online destination of Commerce dba marketing campaign Ballard Alliance Whidbey and $10,000 $8,000 Island Multichannel marketing Camano Islands to international visitors Tourism Skamania County $5,952.50 $13,128 Skamania Website design and Chamber of upgrade Commerce TOTAL: $150,000 $107,110.91 COMBINED $257,110.91 FUNDS: ATTACHMENTS TO THIS BRIEFING (1) PowerPoint presentation PREVIOUS COMMISSION ACTIONS OR BRIEFING At the November 22, 2016 Commission meeting, the final 2017 budget was approved which included a funding level of $150,000 for the Tourism Marketing Support program. January 17, 2017 The Commission was briefed on the results of the 2016 program. April 11, 2017 Announced the 2017 marketing support program awardees. Template revised September 22, 2016.
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