7a Tourism Marketing Support presentation
ITEM NO: 7a DATE OF MEETING: January 30, 2018 Tourism Marketing Support Program Summary Century Agenda Advance this Region as a Leading Tourism Destination Increase visitors and visitors expenditures throughout Washington state Expand utilization of the Port's assets Maximize Value of Tourism Throughout Washington 2 Tourism Marketing Partnership Supports Port's goal to grow economic opportunity Demonstrates partnership with travel organizations Demonstrates Port's leadership in visitor Source:UNWTO industry Promoting Statewide Tourism 3 2017 Program Highlights Received 32 applications from throughout the state Over $270,000 in funding requested Review committee selected a total of 18 recipients Twelve outside King County Port invested $150,000 Matching funds from recipients will exceed $100,000 2017 Program Generated Statewide Interest 4 2017 State Grant Award Locations 18 Partners Across the State 5 Walla Walla Yakima Valley Promoting air service via Seatac $10,000 Advertising wine flies free $7,100 Digital Marketing Campaigns 6 White Pass Scenic Byways Cascade Loop Association New drive itinerary development $10,000 Cascade Loop UK media promotions $10,000 Promoting Cascade Mountain Adventures 7 Port of Bellingham Anacortes Chamber of Commerce Promoting Bellingham as a craft brewery destination $10,000 Travel media and influencers campaign $5,000 Craft Breweries and Travel Writer Promotions 8 Whidbey & Camano Islands Greater Grays Harbor Multi-channel marketing to international visitors $10,000 Travel website development $8,000 Attracting Visitors to the Islands and Grays Harbor 9 Port of Edmonds Long Beach Peninsula Whale watching advertising $10,000 "360" destination video $8,000 Marketing Ocean Adventures 10 Skamania County Starfire Sports Website design and improvement $5,952 Campaign to grow out of state teams $6,000 Website Improvement & Attracting Sports Travel Teams 11 Chinatown International District Greater Seattle Business Association Ad campaign on Link Light Rail $4,447 Digital campaign promoting gay family travel $10,000 Marketing Seattle as a Vibrant Welcoming City 12 Puget Sound Attractions Visit Ballard Marketing to international tour operators $5,500 Online marketing campaign $10,000 Marketing Attractions and Communities Collaboratively 13 Seattle International Film Festival Wintergrass Music Festival Attracting out of state film goers $10,000 Marketing to non-resident attendees $10,000 Increasing Festival Attendance 14 2018 Planned Improvements Identified process efficiencies for applying and contracting Increased Commission commitment ($200,000) Added $50,000 to support cultural, eco, nature and sustainable tourism efforts 2018 Program Kicks Off in February 15
Limitations of Translatable Documents
PDF files are created with text and images are placed at an exact position on a page of a fixed size.
Web pages are fluid in nature, and the exact positioning of PDF text creates presentation problems.
PDFs that are full page graphics, or scanned pages are generally unable to be made accessible, In these cases, viewing whatever plain text could be extracted is the only alternative.