COMMISSION 
AGENDA MEMORANDUM                        Item No.          6e 
ACTION ITEM                            Date of Meeting     February 13, 2018 
DATE:     February 6, 2018 
TO:        Stephen P. Metruck, Executive Director 
FROM:    Peter Garlock, Chief Information Officer 
SUBJECT:  Digital Display Software Standard Selection 
Amount of this request:                       $0 
Total estimated contract cost:         $3,000,000 
ACTION REQUESTED 
Request Commission authorization for the Executive Director to execute a contract for software
to be purchased over the next 10 years as digital display needs are identified as part of projects
or operations. The total amount of the contract is estimated to not exceed $3,000,000. There is
no funding request associated with this authorization. 
EXECUTIVE SUMMARY 
This  request  would  enable  selection  of  a  software  system  to  support  digital  signage 
requirements in future projects. It is not a request to procure a digital sign product as such.
Digital signage is reshaping customer and employee experiences in nearly every industry. In
addition to facilitating eye-catching presentations, it offers the flexibility to deliver fastchanging
information supporting employees, operations and customer service initiatives.
Across the Port, several digital signage applications have been deployed, and we expect the
demand for additional signage will increase significantly over the next few years with the
adoption of the Airport Signage Master Plan and the need to better communicate with our
growing customer base at the airport, cruise terminals, and marinas. 
A contract with a vendor for a single digital display software system selected through a
competitive procurement will reduce maintenance and operational costs as well as streamline
the procurement processes for individual projects with digital signage components over the
next ten years. This solution will support our "One Port" approach by deploying a common
solution shared Port-wide. 
DETAILS 
With this authorization, a digital display software system will be selected via a competitive
procurement and a contract will be executed to support future projects with digital display
components. The digital display software selected will include the following: 

Template revised September 22, 2016.

COMMISSION AGENDA  Action Item No. 6e                                  Page 2 of 3 
Meeting Date: February 13, 2018 

A visual content management system that allows for scheduling, multiple content types,
multiple languages, dynamic messaging, and emergency information display. 
Ability to centrally manage a visual communication network of several hundred diverse
display devices. 
Robust way-finding support. 
Integration with other information systems. 
Schedule 
Commission Authorization                     2018 Quarter 1 
Contract Execution                              2018 Quarter 3 
ALTERNATIVES AND IMPLICATIONS CONSIDERED 
Alternative 1  Complete a separate procurement each time digital signage is required for
future projects. 
Pros: 
(1)   Separate procurements would allow vendors multiple opportunities to compete for
each individual project. 
Cons: 
(1)   Separate  procurements  would  result  in  multiple  software  systems  driving  digital
displays  throughout  the  Port.  This  increases  maintenance  costs  and  reduces
maintenance efficiency in addition to adding complexity to operations. 
(2)   Reduces our ability to quickly react to emerging business requirements. 
This is not the recommended alternative. 
Alternative 2  Procure a single digital display software system for future projects. 
Pros: 
(1)   This  alternative  would  reduce  the  maintenance  requirements  and  operational
complexity by limiting the digital display software in use throughout the Port. 
(2)   Improves ability to react quickly to emerging business requirements and streamlines
procurement processes for future projects with digital display components. 
Cons: 
(1)   The  number  of  opportunities  available  to  vendors  for  individual  digital  display
requirements is limited. 
This is the recommended alternative. 


Template revised September 22, 2016; format updates October 19, 2016.

COMMISSION AGENDA  Action Item No. 6e                                  Page 3 of 3 
Meeting Date: February 13, 2018 
FINANCIAL IMPLICATIONS 
Software or subscription services procured through this contract are estimated to not exceed
$3,000,000. No procurement is guaranteed to the vendor and the Port is not obligated to pay
the vendor until a software or subscription order has been executed. Funding will be authorized
through other projects or operational budgets 
ATTACHMENTS TO THIS REQUEST 
None 
PREVIOUS COMMISSION ACTIONS OR BRIEFINGS 
None 













Template revised September 22, 2016; format updates October 19, 2016.