6n Tourism Marketing Support Presentation
ITEM NO: 6n supp DATE OF MEETING: December 10, 2019 Tourism Development 2020 Tourism Marketing Support Program Advancing Tourism Partnerships Request Commission authorization for the Executive Director to execute contract agreements and implement the 2020 Tourism Marketing Support Program in an amount not to exceed $200,000. Promoting Use of Port Facilities and Terminals 2 Leveraging Tourism Partnerships Tourism partnership grant program advances statewide tourism and use of Port facilities Program producing good results and building effective partnerships across Washington Fifth year of Tourism Marketing Support Program Increasing visitors and visitor expenditures Smaller organizations are VERY appreciative Increasing visitors to Seattle and Washington state 3 Statewide Impact and Participation King County 8 Eastern WA 7 Olympic-Kitsap Pen. 5 NW WA & Islands 4 Southwest WA 4 Pierce County 2 Statewide 1 Program Leverages Partnerships Across Washington State Marketing Partnership Generates Results Media Visits and Familiarization Tours Online Digital Campaigns Events/Cultural Attractions Trade Shows/Sales Missions Eco/Sustainable Tourism Advancing this region as a leading tourism destination and business gateway 5 Timeline Dates Activity December Announce & release the program January 9th Orientation session February 7th Application submittal deadline February 18 Review committee selection process February 19 Notification of recipients & non-recipients February March Complete Agreements March December Recipients conduct marketing projects Have Contracts in Place with Partners by April 1st 6 APPENDIX 7 Media Visits & Familiarization Tours 84 appointments made with travel writers influencers at media shows Hosted 9 journalists, 4 scheduled in 2020 on familiarization tours Earned media value in 18 and 19 $150,000 Estimated Media value for 2020 $71,000 Media coverage for Washington state 8 Online Digital Campaigns Port of Walla Walla ran online digital campaign promoting air travel (via Sea-Tac ) to targeted markets in the West Coast 4.3 million impressions 3,160 flight searches 392 flight confirmations to Walla Walla Increasing awareness and air travel via online campaign 9 Event / Cultural Attractions MOHAI advertised Seattle Style Show Exhibit 130% increase in website visitation over same period Increased out of state visitation by 11% Additional tourism spending Offseason travel and related visitor expenditures 10 Trade Shows / Sales Missions Additional hotel capacity for Tacoma Objective to increase national meetings and conventions Generate more air traffic to Seattle Tacoma Airport Travel & Meeting shows generate more visitors and expenditures 11 Special Emphasis: Eco/Sustainable Tourism 26 recipients engaged in projects involving: Eco/Sustainable Cultural/Historical attractions Outdoor/Nature Promotion of public lands and waters Assisting environmental and cultural oriented organizations 12
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