6i Draft Policy Directive, Century Agenda
1 2 3 4 Port of Seattle Commission 5 6 Century Agenda Policy Directive 7 8 Proposed 9 June 9, 2020 10 Document last updated May 12, 2020 11 12 SECTION 1. Purpose. 13 14 The purpose of this policy directive is to establish the Port of Seattle's Century Agenda goals to 15 guide the strategic planning, budget, and resource allocation throughout the Port of Seattle. It 16 also provides guidance to the Executive Director, the Executive Leadership Team, and Port 17 employees on the formulation, execution and modification of the Century Agenda. 18 19 SECTION 2. Definitions. 20 21 When used in this policy directive, the following words and phrases shall have the meanings given 22 below unless the context in which they are included clearly indicates otherwise: 23 24 "Century Agenda" means the 2012 comprehensive, strategic initiative to guide Port priorities for 25 the next quarter century. The Century Agenda aligns the Port's strategies and objectives to 21st 26 century challenges and innovative solutions. In 2010, the Commission launched an extensive 27 public engagement effort and formed a Century Agenda Committee to guide the Port's long- 28 range vision. More than 1,000 people attended over 60 events and engagements to help develop 29 the Vision, Strategies and Objectives. 30 31 "Goal"means the enduring and aspirational aims for the Port of Seattle. Goals are set by the 32 Commission and used as the basis for all Division and Centers of Excellence (COEs) strategic 33 business planning and resource allocation. 34 35 "KPI"means Key Performance Indicator and are performance based, data driven tools and 36 metrics intended to monitor and demonstrate progress towards goals and objectives. KPIs are 37 set by Divisions and COEs and reviewed by the Executive Director and the Commission. 38 39 "Objective" means set of strategies to be implemented by Divisions and COEs to achieve "goals." 40 Set by the Executive Director and reviewed by the Commission. Implemented through Division 41 and COEs business planning. 42 43 "Target" means qualitative or quantitative goal that, if attained, defines the success in reaching 44 or making significant progress towards a "goal" or "objective." Set by the Divisions and COEs and 45 reviewed by the Commission. 46 47 SECTION 3. Scope and Applicability. 48 49 This policy directive applies to all Divisions and COEs within the Port of Seattle. The goals set by 50 the Commission will be the basis for strategic planning, budget and resource allocation 51 throughout the Port of Seattle. All business planning and resource allocation efforts will be clearly 52 aligned to the goals set by the Century Agenda, the objectives established to execute on them 53 and the KPIs developed to ensure accountability and progress. 54 55 Port of Seattle Century Agenda Policy Directive Page 2 of 6 56 SECTION 4. Responsibilities. 57 58 This section establishes responsibilities for the formulation, execution and modification of the 59 Century Agenda. 60 61 A. The Commission shall set the Century Agenda goals and require Commission action. Goals 62 represent the highest priorities of the Port of Seattle and are reflected in all business 63 plans, strategic plans and resource allocation. These goals are intended to be enduring. 64 65 Objectives, as formulated by the Executive Director, will be presented to the Commission 66 for review and input on adherence to Century Agenda Goals. 67 68 KPIs and Targets shall be reviewed by the Commission annually during the budget 69 process. 70 71 B. The Executive Director shall engage in the following activities in pursuit of this policy 72 directive, either directly or by appropriate delegation of authority: 73 74 i. Develop and update objectives every five (5) years, or as needed, to inform strategic 75 planning, annual business plans and resource allocation. 76 77 ii. Develop KPIs that measure progress towards goals and objectives in a quantifiable 78 manner. Annual and longer-term KPI targets will be set by the Executive Director and 79 reviewed by the Commission. 80 81 iii. Deliver updates on metrics tracked through KPIs to the commission on an annual basis 82 as part of the budget approval process. 83 84 iv. Demonstrate clear alignment between Division and COEs strategic business plans, 85 budget and resources allocations and Century Agenda goals and objectives. 86 87 C. All Divisions and COEs, through the Executive Leadership Team, shall use the goals set by 88 Commission as the basis for annual and strategic business planning. Each Division and 89 COE will align its planning and resource allocation to Century Agenda goals and objectives. 90 91 The Executive Leadership team will work with the Executive Director to develop or update 92 the objectives every five (5) years or as necessary. 93 94 The Executive Leadership Team will work with their respective Divisions and COEs to 95 develop KPIs and targets to measure progress towards Century Agenda goals and 96 objectives as appropriate. 97 Port of Seattle Century Agenda Policy Directive Page 3 of 6 98 SECTION 5. Policy. 99 100 The Commission establishes the following Century Agenda goals. Each goal will guide the 101 development of objectives and KPIs. 102 103 A. Goal 1: Position the Puget Sound Region as a Premier International Logistics Hub 104 Through this goal the Port of Seattle will ensure it meets and supports the international 105 trade needs of the region and keeps the Northwest Seaport Alliance competitive in the 106 global marketplace while it prioritizes environmental sustainability and the needs of the 107 local economy. 108 109 B. Goal 2: Advance this Region as a Leading Tourism Destination and Business Gateway 110 Through this goal the Port of Seattle will ensure that the Seattle Tacoma International 111 Airport (SEA) stays competitive, sustainable, efficient and customer-focused. As an 112 anchor institution, the Port will strive to meet the region's air transportation needs and 113 maintain the facilities and infrastructure to make that possible. 114 115 C. Goal 3: Responsibly Invest in the Economic Growth of the Region and all its 116 Communities Through this goal the Port of Seattle will ensure that we are creating 117 opportunities for all of our communities. Supporting, sustaining and advancing port- 118 related industries and industrial lands is essential to the region's continued growth and 119 prosperity. The Port will consider the cultural, economic, and community impacts of that 120 growth as responsible stewards of the public trust. 121 122 D. Goal 4: Be the Greenest, and Most Energy Efficient Port in North America Through this 123 goal the Port of Seattle will ensure that as an institution, in all our programs, initiatives, 124 efforts and projects, that we are dedicated to sustainability and environmental 125 protection. The Port is dedicated to leaving our environment better than we found it. A 126 basic tenet of the Port's work includes meeting the needs of the region, our partners, and 127 our customers while reducing the Port's carbon footprint, increasing the use of renewable 128 energy sources, restoring and preserving the habitats we occupy. 129 130 E. Goal 5: Become a Model for Equity, Diversity and Inclusion Through this goal the Port 131 of Seattle will ensure that equity is at the core of all our work and the principles the Port 132 embodies. The Port will continue to focus on community investment and engagement in 133 regional workforce development, use of and partnership with women and minority 134 owned businesses, and small businesses. Internal and external programs, structures, and 135 practices will be viewed and reviewed through an equity lens. 136 137 138 139 Port of Seattle Century Agenda Policy Directive Page 4 of 6 140 F. Goal 6: Be a Highly Effective Public Agency Through this goal the Port of Seattle will 141 ensure that its function as a public agency is marked by accountability, transparency, 142 safety, innovation, and responsible financial stewardship. The Port of Seattle will strive 143 to be a good community partner and use our influence to ensure that all the communities 144 we serve are healthy and safe. 145 146 Objectives, developed to align with these goals, will be presented to the Commission for review 147 and input. When new objectives need to be developed, the Commission will have additional 148 opportunity for review and to provide input. 149 150 SECTION 6. Program Evaluation. 151 152 A. Reporting Process 153 i. During the annual budget planning process, the Executive Director shall report to 154 the Commission on progress towards achieving Century Agenda goals and 155 objectives, through KPIs. KPIs will be evaluated against Targets and the 156 Commission will review progress and provide input as needed or desired. 157 ii. Each Division and COE will report to the Executive Director on their progress 158 towards the Century Agenda goals through these KPIs. 159 160 B. Review Process 161 i. Goals Review of goals will be reserved for major, necessary, and long-term shifts 162 in the priorities of the Port of Seattle or the regional landscape. 163 a. Changes to Century Agenda goals will require Commission Committee review 164 and Commission action. 165 ii. Objectives The Executive Director shall deliver objectives to the Commission 166 which correlate directly to the goals and demonstrate vertical alignment between 167 the goals, business plans, KPIs, projects, resource allocation and budget. 168 a. Objectives will be formulated and reviewed by the Executive Director and the 169 Executive Leadership Team every five (5) years. During this time, the 170 Commission will review and provide input on objectives for their adherence to 171 the goals. 172 b. Changes or modifications to the objectives can be made periodically as KPIs 173 indicate or port priorities shift over time. The Executive Director will formulate 174 the objectives and review the proposed changes with the Commission to 175 ensure that any changes reflect the intent of goals provided in this policy. 176 iii. KPIs The Executive Director shall deliver KPIs to the Commission which show 177 vertical alignment between goals, objectives, business plans, projects resource 178 allocation and budget. 179 a. The Executive Leadership Team will work with their respective Divisions and 180 COEs to develop KPIs and Targets to measure progress towards Century 181 Agenda goals and objectives as appropriate. Each KPI will endure for three (3) 182 to five (5) years at a minimum so that progress and trends can be monitored 183 and reported. Port of Seattle Century Agenda Policy Directive Page 5 of 6 184 b. Changes or modification to the KPIs and Targets can be made periodically as 185 port priorities shift over time. The Divisions and COEs will update the KPIs and 186 review the proposed changes with the Executive Leadership Team and 187 Executive Director. The Executive Director will inform the Commission when 188 changes to KPIs are made that may have a significant impact on achieving 189 objectives and goals. 190 Port of Seattle Century Agenda Policy Directive Page 6 of 6
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