7a supp
Item No. 7a_Supp Date of Meeting: January 8, 2013 Port of Seattle Commission Meeting January 8, 2013 Tourism Vision and Mission Vision The Port's actions will add jobs through economic growth in the tourism sector as well as related industries and businesses. Mission Our group extends the economic impact of the Port's cruise and airport businesses by attracting international leisure visitors, extending the stay of cruise passengers, and encouraging a welcoming environment for all visitors. Strategy for 2013 Leverage tourism industry relationships to achieve increased economic impact to the region. Key Strategic Issue Areas Economic impact Industry organization and leadership Collaboration and partnerships Promotion/media Public policy Funding Key 2013 Initiatives Advance Seattle and Washington State as a desirable tourism destination in targeted international markets Increase the economic impact of the cruise business Maintain the Port's strong leadership role in the travel and tourism industry in the region Introducing Eve Gardiner Lane Director, First Public Relations London, United Kingdom
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