Massage Calms the Harried Air Traveler  NYTimes.00m 
Item Number:   5b Attach 2
Date of Meeting: June 5 2012

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The Message Bar at Seattle-Tacoma Airport.                                                         "Success means never assuming ou're
entitled to it. You have to work a it."
By JOHN HANC
Richard Pink, Owner, PINK'S
Published: May 2. 2012
Los Angdas: CA - Client Since 1941

ABOUT ve years ago, Richard Laermer, a public relations executive, :   FACEBOOK
madam?
found himself with time to kill during a layover at Logan Airport in      Twn-rER
Boston.
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EMA"-
Enlarge This image  "I was milling around the terminal,                             Sign up for the latest nancial news delivered before the
[Bl opening bell and after the market close.                                       and I noticed a place that had
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massage," recalled Mr. Laermer,                        See Sample | Privacy Policy
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whose rm has ofces in New York
REPRINTS
and Los Angeles. "I thought, hmm, I
can go to the food court, or I can get a                       MOST E-MAILED      RECOMMENDED FOR YOU
massage."
Kevin I'. Casey for The New York Times
Shane King, a massage therapist.
He opted f01 the.         Ayoung
gives a chair massage at the Message                 massage.
Bar.                        woman kneaded his back and then
worked her ngers deep into the soles of his feet. "It was
really expensive, but it felt really good," Mr. Laermer recalled of his 30-minute massage,
which cost $50. "Denitely a better choice than going to Burger King."

Mr. Laermer, who travels about 175,000 miles a year on business, now gets massages
regularly at airports. He swears by them. "After it's been contorted for hours in those
airplane seats, my body is so tight it sort of creaks." Once he's had a massage, he said, "I'm
creakfree."

Once considered something fringe and New Age, massage has gained respect. In 44 states
and the District of Columbia, therapists must be licensed to practice; and there is a
growing body of research showing its value.

"There's denitely good evidence that massage reduces anxiety, depression and certain
kinds of pain," said Dr. Christopher Moyer, a research psychologist at the University of

http://www.nyti1nes.com/2O l 2/05/03/business/massagecalmstheharried-airtraveler.html...  5/29/201 2

Massage Calms the Harried Air Traveler  NYTimes.c01n                      Page 2 of 3

Wisconsin in Stout, who has been studying the benets of massage for almost a decade.
FREQUENT FLIER
"There is also some evidence that it might reduce intensity and frequency of headaches."            Hazards of the Airport Include Rows of
Snacks          '
Considering that regular air travel might be summed up as one huge headache, Dr. Moyer
IO  ON THE ROAD
to a
says he's not surprised at the growing availability of massage in airports. According                English Skills a Concenr as Global Aviation
Grows
2010 survey by the American Massage Therapy Association, 18 percent ofAmerican adults
said they received a massage in the previous year.                                      Employees Are Getting the Word About
Safer Driving
Although it is not known how many of those were massaged in airports, Massage Bar Inc.
estimates that it gives 300 massages a day at its 18 airport locations throughout the United           Pack the Frugality
States. (The company, based in Seattle, is widely credited as being the rst to offer airport
in 1994.)
massage. It started with a small location in SeattleTacoma International Airport
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Band-Aids and Muppets Aim to Soothe
"Sometimes just taking a walk or going into a quiet place in an airport where you can relax           Child's Scrapes
will have a similar calming effect to massage," said Dr. Lynn Millar, professor of physical
APP CITY
therapy at WinstonSalem State University in North Carolina. "But I think it's worth a try.           For Cyclists, Revolution Must Catch Up
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There's plenty of research showing its benets."
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What kind of massage should business travelers consider? Alongside manicures and
facials, the menu boards on the airport spas offering massage feature an almost Starbucks
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like choice of options: Swedish, therapeutic, sport, deep tissue. While there are differences
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in the techniques, the basics of the treatment are the same: using the hands, ngers and            and Streaming Music's Global Drive
sometimes the leverage of his or her body weight, the massage therapist manipulates the
GADGETWISE
soft tissue of the body to reduce tension and free up movement.                            Arr App for Art Lovers

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For the harried traveler looking to try massage as an antidote to long hours standing in line
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or cramped into business-class seats, Ruth Werner, president of the Massage Therapy             Apple Devices
Foundation, recommends what some call the "entry level" form of handson treatment:                          PRESENTED BY
chair massage.                                                  Log In to discover more articles
based on what you've read.

Here a specially designed chair allows you to lean forward and supports the front ofthe                  if; 09   What's Thisz | Don't Show 
body, allowing the therapist to work on the shoulders, back and neck, typically places
where most of us feel tension. Chair massage clients remain clothed and no oil or lotion is
used. It is done from 10 to 20 minutes.

"It's a good way to start," Ms. Werner said. "Because you're clothed it's a little easier and
faster, and the intimacy issue is much less."

Massages requiring the partial removal of clothing typically take place behind a curtain or
in a private room.

Given massage's long but often undeserved reputation as part of the sex trade, massage
professionals for years have been trying to separate sex-forhire from legitimate massage
therapy. The new Lifetime TV show "The Client List," which stars Jennifer Love Hewitt as
a sort of call girlmassage therapist, may help to reinforce an old stereotype.
nyIimes.com/      ,
"I wish we could say we're over it, but massage is still being used as a front for human 
trafcking," Ms. Werner conceded. But "legitimate massage therapists have absolutely no
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expectation or tolerance for the suggestion of sexual activity." As for airports, she said: "It
is highly unlikely that this would ever be an issue in such a public setting. You're six inches
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away from other people."

Of course, anyone can give you a shoulder rub. To make sure you're getting a professional
quality massage, Ms. Werner said, "look for someone who is pushing off with the back leg
If their shoulders hike
as they work, using all their body weight, and making rm contact.

as they're         SAVE 50%
up, if they seem to be holding their breath, if they don't look comfortable                                   ElrchtuorkElms
working, that might be someone to avoid."                                    ON HOME DELIVERY
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She adds that these days, massage at an airport can be as effective as the most exclusive
who is a 
spa. "The best massage I ever had was in the Portland airport," said Ms. Werner,
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licensed massage therapist and author of a widely used textbook.
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