5d attach 1
Item Number: 5d_Attach_1 Date of Meeting: June 5, 2012 Exhibit A Proposed Concessions Marketing Procurements Contract Name Scope Summary Anticipated Category & RDR/Project Timeline $ Length Lead Graphic Design & Develop graphic identity $400,000 Cat III, 3 years Bonnie Darch, June- Marketing* for terminal signage, (approx. Concessions August printed advertising and $133,000 Manager 2012 other materials. annually) Coordinate with other vendors for consistent brand. Includes spot production for radio, television, copy services as needed. Website Day-to-day web $500,000 Cat III, 5 years Bonnie Darch, June- Management, management functions, (approx. Concessions August Technology site hosting, software & $165,000 Manager 2012 Innovations, Social database development, annually) Media* develop interactivity and other technology tools to drive business to concessions locations. In-Terminal* Develop in-terminal $300,000 Cat III, 3 years Castina Ridge, Sept-Nov Programs holiday program (approx. Concessions 2012 including other seasonal $100,000 Specialist events annually) Media Planning Recommendations on $200,000 Cat II, 3 years Castina Ridge, Sept 2012 Services media placements to (approx. Concessions meet stated goals, $65,000 Specialist negotiate with media annually) vendors for the best rates for concessionaires. Strategic Advisor Provide overall guidance $150,000 Cat II, 3 years Bonnie Darch, Nov-Dec and Media on marketing issues, ($50,000 Concessions 2012 Relations prepare annual annually) Manager marketing plan in collaboration with staff. Collaborate with Port staff to establish a proactive media relations. "Secret Shopper" Develop and execute $200,000 Cat II, 5 years Castina Ridge, Nov-Dec Customer program to evaluate (approx Concessions 2012 Service/Quality customer service, $65,000 Specialist Assurance product quality, annually) Program cleanliness and adherence to street pricing. *Requires Commission Authorization
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