Item Number:   _6a_Supp__ 
Date of Meeting: June 5, 2012 
New Quick Serve Restaurant
Concourse B 
Seattle-Tacoma International Airport

Central Terminal: Stretching food service capacity 






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McDonald's  Concourse B 




Local Franchisee , Bob & Kay Comiskey 
Employment for 60 
Seating for 40 patrons 

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Proposed Terms 
Projected Sales: $3.5 million 
Tiered rent: 9-13% 
Guaranteed MAG: $280,000 
Projected Port Revenues: 
$323,000 
12-year lease, franchised to
local operator 
Investment: $2 million by
McDonald's USA/local
operator 

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Summary of Opportunity 
McDonald's is the most requested concept by travelers 
Wendy's beating sales forecasts by nearly 110% since 2005 
Airline realignment will bring new enplanements to the main terminal 
Relief for overcrowding in Central Terminal, loss of sales to "walk offs" 
Lower price point appeals to the 25% of travelers* who make no purchase 
Another workday option for airport employees 
Unmatched level of investment for a quick-serve restaurant location 
Proximity to Children's Play Area 
Qualified local, small business franchisee with McDonald's corporate
support 
* Sea-Tac 2006 Enplanement Survey 

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Additional Efforts to Validate McDonald's Proposal 
Analysis of new passenger survey data 
Quantified potential for new sales capture 
Completed 'Request for Interest' process 
Solicited interest from both national and local hamburger
operators 
Completed New Financial Analysis 
Estimated Sales Potential for McDonald's 
Estimated Effect of Additional Competition 


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Request for Interest: National Hamburger Concepts 
Market Strength     National  Local    Airport 
Top 10 National
Concepts 
McDonald's       14,000   144    31 
Burger King        7,750    62     47 
Wendy's         6,576   42     35 
Dairy Queen       5,050   54     1 
Sonic (drive-in)      3,500    3       1 
Jack-n-the Box      2,200    85     0 
Hardee's          1,687    0      0 
Carl's Jr             1,104    6       1 
Checkers          800     1      1 
Five Guys         735     8      4 
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Potential Impacts & Benefits 
Central Terminal: 
Central Terminal quick-serve restaurants remain competitive 
Reduce lines for service, lack of seating capacity 
Accommodate current and future demand 
Concourse B: 
Restaurants serving alcohol experience no impact 
Quick-serve competition will be significant , must become more competitive to
control loss of sales 
Quiznos Subs will be more competitive than Sbarro 
Overall Benefits: 
Provide a desired choice for travelers 
Capture new sales from previous non-customers 
New local small business operator 
Net gain in employees 
Net increase in sales and rent to the Port 

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Competition for Concourse B Quick-Serve 







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Airport Efforts for All Concessionaires 





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