PORT OF SEATTLE 
MEMORANDUM 

COMMISSION AGENDA - Revised         Item No.       6a 
Date of Meeting    January 10, 2012 
DATE:    January 6, 2012 
TO:      Tay Yoshitani, Chief Executive Officer 
FROM:    Tom Barnard, Research and Policy Analyst 
Geri Poor, Regional Transportation Manager 
Holly Decker, Graduate Student Intern 
SUBJECT:  Century Agenda Committee: Approval of Century Agenda Preliminary Strategic Goals 

ACTION REQUESTED: 
Request Port Commission approval of the "Century Agenda Preliminary Strategic Goals." 
SYNOPSIS: 
Following completion of the 2011 Roundtables in November, the Century Agenda Committee has
reviewed the year's progress, and specifically the strategic goals which emerged from each of the
roundtables. The Committee looked for gaps or conflicts between the goals, added a commitment
statement to precede the goals, and recommended an additional goal for Seattle's fishing and maritime
cluster. The Century Agenda preliminary strategic goals are currently synthesized into the slate
presented below: 

Proposed  Century Agenda Strategic Plan Goals 
Our Mission: The Port of Seattle is a public agency that creates jobs by advancing trade and commerce,
promoting industrial growth, and stimulating economic development. 
Our Commitment: We create economic opportunity for all, steward our environment responsibly,
partner with surrounding communities, promote social responsibility, conduct ourselves transparently,
and hold ourselves accountable. We will leave succeeding generations a stronger Port. 

Over the next 25 years we will add 100,000 jobs through economic growth led by the Port of Seattle,
for a total of 300,000 port-related jobs in the region, while reducing our environmental footprint. In
order to accomplish this we will:

COMMISSION AGENDA 
Tay Yoshitani, Chief Executive Officer 
January 6, 2012 
Page 2 of 4 
Position the Puget Sound region as a premier international logistics hub 
Grow seaport annual container volume to more than 3.5 million TEUs 
Structure our relationship with Washington ports to optimize infrastructure investments and
financial returns 
Triple air cargo volume to 750,000 metric tons 
Triple the value of our outbound cargo to over $50 billion 
Double the economic value of the fishing and maritime cluster 
Advance this region as a leading tourism destination and business gateway 
Make Sea-Tac Airport the west coast "Gateway of Choice" for international travel 
Double the number of international flights and destinations 
Meet the region's air transportation needs at Sea-Tac Airport for the next 25 years 
Double the economic value of cruise traffic to Washington state 
Use our influence as an institution to promote small business growth and work force development 
Increase the proportion of funds spent by the Port with qualified small businesses firms on
construction, goods and services to 25% of the eligible dollars spent 
Increase work force training, job and business opportunities for local communities in trade, travel
and logistics 
Be the greenest and most energy efficient port in North America 
Meet all increased energy needs through conservation and renewable sources 
Meet or exceed agency requirements for storm water leaving Port owned or operated facilities 
Reduce air pollutants and carbon emissions, specifically: 
-- Reduce air pollutant emissions by 50% from 2005 levels 
-- Reduce carbon emissions from all Port operations by 50% from 2005 levels and reduce aircraftrelated
carbon emissions at Sea-Tac by 25% 
Anchor the Puget Sound urban-industrial land use to prevent sprawl in less developed areas 
Restore, create, and enhance 40 additional acres of habitat in the Green/Duwamish watershed and
Elliott Bay 

We will use the Port's real estate, capital assets and financial capabilities to accomplish our Century
Agenda goals. We regard these as tools to thoughtfully steward, rather than areas well suited for
specific 25-year goals. 

BACKGROUND: 
Starting in 2008, the Port of Seattle began creating a "Century Agenda"  a comprehensive vision and
strategic plan that focuses on the Port's next quarter century. The goal is to refresh the Port's strategic
plan, using a process that builds upon the accomplishments of the past century with a visionary look
forward to the emerging challenges and opportunities of the 21st century.

COMMISSION AGENDA 
Tay Yoshitani, Chief Executive Officer 
January 6, 2012 
Page 3 of 4 
In late 2010, the need for a formal process to finalize Century Agenda strategic goals prompted a
proposal to form a temporary Port of Seattle Commission Committee to oversee the next steps in the
Commission's strategic planning process. In January 2011, the Commission approved the formation of
a Century Agenda Committee, made up of Commissioner Albro and Commissioner Creighton. They
convened a series of roundtables, composed of members of the public who have particular expertise in
each area. Following each roundtable the commission considered preliminary strategic goals at monthly
briefings. The commission could use those occasions to deliberate and approve the preliminary strategic
goals, which were then fleshed out by port staff, into five year milestones. 
2011 Roundtable topics included the following, with video and audio recordings available on the Port's
Century Agenda website: 
1)  Media Roundtable  March 8 
2)  Fostering Economic Growth  April 12 
3)  Moving Cargo: Logistics & Growing Exports  May 10 
4)  Moving People: Airport, Cruise Ships, & Tourism  June 14 
5)  Attracting Next Generation Industries  July 12 
6)  Achieving our Environmental Goals  August 9 
7)  Achieving our Community Values  September 12 
8)  Putting Our Real Estate to Work  October 11 
9)  Funding Our Strategic Goals  November 8 
Upon completion of the roundtables, the Century Agenda Committee reviewed and synthesized the
individual strategic goals, to create a cohesive slate of preliminary strategic goals. In the first part of
2012, the plan is to share these goals with business, labor and community groups, as well as discuss
them at Commission public meetings, to hear from our stakeholders. Port staff will then develop the
five year strategic plan to meet these twenty-five year goals. Finally, the Commission will adopt the
Century Agenda Strategic Plan, and launch activities associated with those goals. 

OTHER DOCUMENTS ASSOCIATED WITH THIS REQUEST: 
Century Agenda Preliminary Strategic Goals powerpoint 
PREVIOUS COMMISSION ACTIONS AND BRIEFINGS: 
On January 4, 2011, the Port of Seattle Commission established a temporary Century Agenda
Committee to further engage in a strategic planning process to develop quantifiable overarching
strategic goals for the Port of Seattle to pursue over the course of the next twenty-five years. 
On March 8, 2011, the Port of Seattle Commission authorized for up to $145,000 to meet the costs
of the Century Agenda, including $20,000 for a part-time intern to assist with organization and
logistics, and $30,000 to $40,000 for audio-visual taping services. The funds come from the
Commission's contingency funds. The Commission also received a monthly update briefing. 
On April 5, 2011, the Commission received its second monthly briefing.

COMMISSION AGENDA 
Tay Yoshitani, Chief Executive Officer 
January 6, 2012 
Page 4 of 4 

On May 10, 2011, the Commission approved a preliminary strategic goal to "Add 100,000 Port-
related jobs in the next 25 years." 
On June 7, 2011, the Commission approved the preliminary goals for "Moving Cargo" and approved 
a refined Century Agenda goal for "Fostering Economic Growth" of "Add 100,000 new Port-related
jobs to the existing 200,000 jobs in the region that are attributable to the economic activity created
by the Port of Seattle." 
On July 12, 2011, the Commission approved the goals that arose from the "Moving People" panel.
It also heard a briefing on five year milestones arising from the "Moving Cargo" panel. 
On August 9, 2011, the Commission held a discussion on possible goals that arose from the
"Attracting Next Generation Industries" panel. It also heard a briefing on five-year milestones
arising from the "Moving People" panel. 
On September 12, 2011, the Commission discussed staff proposed preliminary goals arising from the
"Achieving our Environmental Goals" Roundtable. Port staff responded to requests for amending
goals. 
On October 4, 2011, the Commission amended the preliminary environmental goals, was briefed on
the "Achieving Our Community Values" panel, and authorized a budget increase of $80,000 to meet
the added costs of the Century Agenda work extending into 2012 for a total budget of $225,000. 
On October 25, 2011, the Commission approved the preliminary goals arising from the "Achieving
our Community Values" roundtable. 
On November 1, 2011, the Commission had a presentation and discussion on the five-year
milestones for our environmental goals. 
On November 22, 2011, the Commission held a retreat to discuss the Century Agenda preliminary
goals and the outreach plan. 
On November 22, 2011, the Commission had a presentation and discussion on the "Putting Our Real
Estate to Work" roundtable.