2017 Communications Strategy 
The story of an economic and community
development innovator. 


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Public Awareness in 2016 
How familiar are residents        What is the public's
with the Port of Seattle and      impression of the Port of
what it does?                 Seattle? 

8% 
33% 
Very                       Positive
42%                          49% 
Somewhat                 Negative
50%    Unfamiliar               None
17% 

Need to Increase Public Awareness 
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Communications Goals 
Improve understanding of Port of Seattle work as
economic and community development tools. 
Engage public for input and support as new
initiatives and projects develop. 
Establish Port of Seattle as leading in its industry
and making vital contributions to Washington
State. 
Reaching local leaders, residents, potential employees 
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The Port of Seattle Story 
Economic development that helps businesses compete
and grow. 
Investments that help communities shape their future
and services improve quality of life in our region. 
Environmental, economic and workforce benefits to all
residents. 
Building towards an economically diverse and globally
competitive future for King County. 
Serve the Public & Earn Support to Keep Going 
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Core Components 
MEDIA        EVENTS &      PAID        DIGITAL &
OUTREACH       MARKETING      STORYTELLING     SOCIAL 
Create new       For example, 38    Compelling,      New website
relationships and    Cities awareness     values-driven      comes online in
opportunities.       presentations.       narratives.         2017. 
Ground hard and    Events to drive     Using digital to     Connections,
soft news in        leadership or       reach existing      Facebook,
Opportunity,       persuade an       influencers and     Instagram,
Livability &         audience.           find new          Twitter connect
Inclusion.                            audiences.          public to our
Signage &                      news. 
handouts. 
Four Unique Communications Channels 
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