Item No.:     7c_Supp
Date of Meeting: November 22, 2016
Airport Signage and
Wayfinding Project 
Commission Briefing

1

Sea-Tac has historically received lower Airport Service
Quality (ASQ) ratings for Ease of Wayfinding
5

4.5       Goal: >=4.48 (5th-ranked peer airport or better) 
4.29          4.26 
4     4.18        4.18                            4.21 

3.5
2011       2012       2013       2014       2015
Source: Airport Service Quality Survey (ASQ) 
Sea-Tac ranked 21st out of 25 peer airports for ease of wayfinding in 2015
ASQ Scores = Customer Service Level
2

Roadway, Terminal, RCF & Parking Garage Signage
3

Existing Problem To Be Solved
(Duplication)



Need to Consolidate
4

Existing Problem To Be Solved
(Signage Creep)


Need to Reduce Visual Clutter 
5

Existing Problem To Be Solved
(Message Overload)



Need to Decrease Clutter, Increase Clarity
6

Existing Problem To Be Solved
(Lack of Standards)



Need to Increase Clarity
7

Existing Problem to Be Solved



Not Clear
8

Existing Problem to Be Solved
(Sense of Arrival)


New Monument?
9

Potential Solutions

Solutions
10

Immediate Interim Solutions


Improve Passenger Experience
11

Potential Solution



Clear, Standardized
12

Potential Solution


Reflective, Simple
13

Potential Solution


Intuitive, Clear, Standardized
14

Next Steps
1. FY 2017
Perform an airport-wide signage and wayfinding study
Identify deficiencies through a gap analysis
Prepare recommendations to address short term deficiencies
Implement interim signage project to correct deficiencies
2. Milestones in 2018 and Beyond
Develop/revise signage standards
Develop master plan consistent with ACRP Report 52 -
Wayfinding and Signing Guidelines for Airport Terminals and
Landside
Implement capital projects in multiple areas: roadways, garage,
terminal and other airport facilities
Improving Customer Satisfaction
15

Questions

End
16