PORT OF SEATTLE 
MEMORANDUM 
COMMISSION AGENDA             Item No.      7a 
STAFF BRIEFING 
Date of Meeting   September 11, 2012 
DATE:    August 28, 2012 
TO:     Tay Yoshitani, Chief Executive Officer 
FROM:    James R. Schone, Director, Aviation Business Development 
Deanna Zachrisson, Manager, Aviation Concessions Business 
SUBJECT:  Airport Concessions Master Plan Update 

BACKGROUND:
In July 2011, in anticipation of the major transition of the Airport concessions program in 2015-
2017, the Commission authorized a procurement for the services of an aviation concessions
consultant and third-party leasing specialist to assist with program analysis, master planning and
program transition, as well as interim direct leasing support for the concessions program. Staff
completed this procurement and executed a contract mid-February 2012. 
The Commission adopted a motion on February 14, 2012, to provide Port staff with policy
direction and program goals to guide the development of the concessions master plan. Key
elements of this direction were the desire to recruit both large and small, local and disadvantaged
operators; to use both competitive request for proposals and direct solicitation as methods of
recruitment; to maximize employment opportunity and security; to grow participation by small
businesses, disadvantaged businesses, and local and locally-themed businesses that increase a
Pacific Northwest sense of place, and to create modest investment opportunities for small
businesses to set up kiosk-type locations. The master plan work will identify the means of
satisfying the intent of this direction. 
On March 27, 2012, staff provided its most recent briefing regarding the work of developing a
new master plan and the anticipated interim concessions leasing during the 2012-2014 
timeframe. In mid-April, the Port executed the initial service directive for the analysis work
preceding full development of the master plan. The direction articulated in Commission's
February 14 motion will govern the major framework of the master plan. 
This briefing will provide an update regarding the anticipated process for concessions program 
analysis and the subsequent master planning phase, and the schedule anticipated for both of these
activities. The briefing also will provide an overview of the aspects of the concessions program
that will be included in the future master plan draft.

COMMISSION AGENDA 
Tay Yoshitani, Chief Executive Officer 
August 28, 2012 
Page 2 of 2 

Concessions master plan work is multi-faceted and complex, and therefore requires careful
analysis and consideration. Hundreds of millions of dollars in Port revenues are at stake in the
next development phase. The last concessions master plan was completed in 2002 and took
nearly two-and-one-half years to complete. The new master plan will include, among other
information, a review of existing and potential concessions space; an analysis to determine the
best mix of concessions types in the future program; a sales and revenue analysis; proforma
financial models; a space optimization and investment analysis; a merchandising plan; as well as
an implementation and transition plan. Staff still anticipates that a focused effort can result in a
master plan draft by mid-2013. 
OTHER DOCUMENTS ASSOCIATED WITH THIS REQUEST: 
February 14, 2012, Commission motion concerning the Concessions Program at the Seattle-
Tacoma International Airport. 
Power Point presentation. 
PREVIOUS COMMISSION ACTIONS OR BRIEFINGS: 
July 26, 2011  Authorization to Procure Consultant for Concessions Planning and Leasing 
February 14, 2012  Commission adopted a motion identifying Concessions Program Goals
as the basis for the Airport concessions program. 
March 27, 2012  Staff Briefing about Interim Concessions Leasing, 2012-2014