7a supp

Item Number:   ____7a_Supp_____ 
Date of Meeting: September 11, 2012 
Sea-Tac Concessions 
Master Plan Update

Sea-Tac Concessions Master Plan 
Goal: Create a program with the right concessionaires, in the right
locations, with the right traveler offering 
Detailed plan and strategy for the future locations of all concession
units for a +10-year planning horizon 
Unit Locations, uses and concepts based on: 
Historical performance 
Projected passenger enplanement levels 
Passenger flows/movement patterns through terminals 
Passenger demographics & purchasing behaviors 
Changes in passenger needs/wants 
Future sales and revenue targets 
Staff and consultant knowledge of airport concessions industry and
the local marketplace is key to successful execution

Lease   irations: 
ZIIII 2m 4
INS


ZOVG


20W


20m and buyond

New Development: 

2012


2013


201 4

Master Plan Components 
Project future sales and revenues to the Port 
Propose concession mix, including potential allocations to local, 
national, small business and ACDBE concepts/tenants 
Develop concession roster, including concepts by unit

Floor Plan Example  JFK T5 
Create facility floor
plan detailing
concessions locations,
space allocations
(food, retail, services),
and layouts 
Develop concession
servicing plan
(storage, deliveries,
recycling, grease
interceptors,
composting, trash
removal)

Master Plan Tasks in Progress 
2012   2012 
Task 
3rd Q.   4th Q. 
Performance Review of Existing Concession Program 
Comparable Airport Concession Program Analysis 
Local and National Retail and Food Service Trends Review 
Local and Passenger Demographics Analysis 
Review and Analyze Historical Financial Performance of Existing
ACDBE Concessionaires 
Demand Analysis for Airport Concessions 
Supportable Concession Space Projections 
Initial Outreach Efforts for High-Priority Leasing 
Draft Outline of Concession Plan

Follow-on Master Plan Tasks 
2012   2013   2013 
Task 
4th Q.   1st Q.   2nd Q. 
Develop Alternative Concession Floor Plans 
Analyze Feasibility of Draft Plan 
Identify Servicing and Infrastructure Requirements 
Project Future Sales and Revenue by Unit 
Determine Unit Packaging and Develop Business Terms for
Leases 
Determine/Confirm Management Approach 
Conduct Additional Tenant Outreach/Stakeholder
Feedback 
Finalize Concession Master Plan

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