ITEM NO 6a_supp__ 
DATE OF 
MEETING 8/02/2011 
MOVING PEOPLE 
5 Year Milestones 

1


25 Year Strategic Goals 
Fully meet the region's air transportation needs for the next 25 years 
Make Seattle-Tacoma International Airport the west coast "Green Gateway
of Choice" for international travel 
Double the number of international flights and destinations 
Double the economic value of cruise traffic to Washington State 
Be a catalyst for establishing this region as a premiere destination for
tourists from Asia, Europe, and other targeted international areas. 

2


Aviation 
GOAL: Fully meet the region's air transportation needs for the next 25 years 

5-year Milestones: 
Complete updated Master Plan to articulate strategy to provide terminal /
passenger throughput capacity and landside / access capacity to match the airfield
capacity. 
Incorporate into Sea-Tac Airport's plans appropriate expectations regarding
commercial passenger throughput at other airports in the Puget Sound market. 
Utilize passenger processing technology whenever appropriate (e.g., "two-step,"
flow-through ticketing, common use self-service kiosks, self bag-tagging) to
increase terminal throughput capacity at lower cost. 
Complete evaluation of and, if warranted, develop an on-airport hotel. 
3


Aviation 
GOAL: Make Seattle-Tacoma International Airport the west coast 
"Green Gateway of Choice" for international travel 
5-year Milestones: 
Complete "mid-term" improvements
in international arrivals facility to
increase hourly capacity from 1200 to
1600 passengers. 
Complete planning and design and
begin construction on new or
expanded international arrivals facility. 
Complete baggage system
improvements to reduce Minimum
Connect Time for arriving international
flights.                                                                4


Aviation 

GOAL: Double the number of international flights and destinations 
5-year Milestones: 
Attract and help launch new
service to Shanghai, Hong
Kong and the Middle East. 
Attract and help launch
additional service in two
existing markets. 

5


Seaport 
GOAL: Double the economic value
of the cruise business to
Washington State 
5-year Milestones: 
Increase total seaport cruise passengers to approximately 935 thousand by 2016, assuming a 3% per
year increase in passengers over the next 5 years.
Increase the economic value of cruise traffic to Washington State by $85 million, from $393 million
in 2011 to $448 million in 2016, assuming a 4% per year increase. This also assumes passengers
extend stays while in the region and some upsizing of cruise vessels calling Seattle 
Retain existing cruise line customers, cruise calls and vessel utilization levels near 100%. Successfully
negotiate one new long term agreement with a cruise line and add one new cruise service. 
Execute T-91 improvements associated with cruise including breasting barges and additional
gangway to support passenger growth.
Work collaboratively with cruise and tourism partners to identify and develop the Port's unique
opportunity to add to the regional economic value of our cruise business. 
Market "Cruise Plus" strategies to entice cruise passengers to increase their visitor spending and to
6 
stay more than one night pre- or post-cruise.


Tourism 
GOAL: Be a catalyst for establishing this region as a premier destination for
tourists from Asia, Europe, and other targeted international areas. 
5-year Milestones: 
Increase tourism to this area from
existing markets in Asia and Europe by 20% 
Identify and deploy strategic outreach
and communications to at least 3 new
target markets, in support of Aviation
marketing 
Increase participation in tourism
promotion by partners by 50% (i.e. statewide
tourism organization, Destination
Marketing Organizations, lodging,
restaurants and attractions) 
7


8