PORT OF SEATTLE 
MEMORANDUM 

COMMISSION AGENDA             Item No.      6b 
Date of Meeting    August 2, 2011 
DATE:    July 27, 2011 
TO:      Tay Yoshitani, Chief Executive Officer 
FROM:    Tom Barnard, Research and Policy Analyst 
SUBJECT:  Century Agenda Committee: Discussion of Goals and Monthly Briefing 
ACTION REQUESTED: 
Discussion on determining Century Agenda Committee preliminary goals arising from
the Attracting Next Generation Industries Roundtable. 
SYNOPSIS: 
In July, the Century Agenda Committee activities continued with both internal and external
meetings, including the July12, 2011, public roundtable discussion on Attracting Next
Generation Industries. Emerging from the discussion at that roundtable was a shared consensus
that there was an opportunity for the Port to increase its use of its foreign trade zone status,
engage as a facilitator to convene business for potential collaboration(s), and provide other
assistance for emerging industries.
These themes have prompted active discussion since then by both the Century Agenda
Committee and senior Port staff but at this time a goal has not been identified for Commission
approval, as has usually been the case. The Century Agenda Committee requests that the
Commission discuss the issue of whether it is appropriate to set a strategic goal from the themes
discussed at the last panel, and if so, what it might be. Discussion so far has been around the
following issues raised by the panel and subsequent discussions: 
Should the Port provide assistance only to ventures that are directly aligned with the
Port's core trade-related businesses, extend our assistance to related manufacturing and 
industrial sectors, or even further to entirely unrelated emerging businesses? 
How can the Port add value to emerging businesses without over-extending ourselves
financially? 
What are the potential impacts on the community and private sector if the Port becomes
more aggressive in assisting emerging entrepreneurs? 
What should the Port's relationship be to other economic development entities like the
Puget Sound Regional Council, the Prosperity Partnership or enterpriseSeattle?

COMMISSION AGENDA 
T. Yoshitani, Chief Executive Officer 
July 27, 2011 
Page 2 of 3 

Planning continues around refining future roundtable topics, participants and questions for the
August and September roundtables on Achieving Our Environmental Goals and Achieving
Our Community Values. 
Roundtable topics include: 
1) Fostering Economic Growth  April 
2) Moving Cargo: Logistics & Growing Exports  May 
3) Moving People: Airport, Cruise Ships, & Tourism  June 
4) Attracting Next Generation Industries  July 
5) Achieving our Environmental Goals  August 
6) Achieving our Community Values  September 
7) Putting Real Estate to Work  October 
8) Funding Our Strategic Goals  November 
At the conclusion of all panels this fall, the Commission will review the preliminary goals and
approve a final set of Century Agenda strategic goals. 
NEXT PANEL: "ACHIEVING OUR ENVIRONMENTAL GOALS" 
The next panel discussion will be held on August 9,, 2011, from 9:00 AM - 11:00 AM, and is
entitled Achieving Our Environmental Values. Key questions to be considered will be: 
How do we make our environmental actions a competitive advantage? 
How can Port operations be more sustainable? 
How do we tradeoff our local environmental efforts vs. global environmental efforts? 
Where and how should we invest our environmental dollars for maximum environmental
benefit? 
The Port's environmental investments are focused on technologies with proven track
records and best return on investment (environmental and financial performance). Should
we be exploring cutting edge technology when there are greater risks, but possibility of
greater environmental benefits in the very long run? 
BACKGROUND: 
Starting in 2008, the Port of Seattle began creating a Century Agenda  a comprehensive
vision and strategic plan that focuses on the Port's next quarter-century. The goal of the Century
Agenda is to refresh the Port's strategic plan, using a process that builds upon the
accomplishments of the past century with a visionary look forward to the emerging challenges
and opportunities of the 21st century. 
The Commission completed the first stage of the Century Agenda's work on August 4, 2009, by 
adopting the Century Agenda: Expert Panels' Recommended Guiding Principles." Since that
time, both the Commission and Port staff have engaged in iterative discussions to develop

COMMISSION AGENDA 
T. Yoshitani, Chief Executive Officer 
July 27, 2011 
Page 3 of 3 
strategic goals to further work on the principles embodied in that report. The need for a formal
process to finalize these goals prompted a proposal to form a temporary Port of Seattle
Commission Committee, as provided for in the Commission's Bylaws, to oversee the next steps
in the Commission's strategic planning process. On January 4, 2011, the Commission approved
the Century Agenda Committee, chaired by Commissioner Albro, and joined by Commissioner
Creighton. 
PREVIOUS COMMISSION ACTIONS AND BRIEFINGS: 
On January 4, 2011, the Port of Seattle Commission established a temporary Century
Agenda Committee to further engage in a strategic planning process to develop
quantifiable overarching strategic goals for the Port of Seattle to pursue over the course
of the next twenty-five years. 
On March 8, 2011, the Port of Seattle Commission authorized for up to $145,000 to meet 
the costs of the Century Agenda, including $20,000 for a part-time intern to assist with
organization and logistics, and $30,000 to $40,000 for audio-visual taping services. The
funds come from the Commission's contingency funds. The Commission also received a 
monthly update briefing. 
On April 5, 2011, the Port of Seattle Commission received its second monthly briefing. 
On May 10, 2011, the Port of Seattle Commission approved a preliminary strategic goal
to Add 100,000 Port-related jobs in the next 25 years. 
On June 7, 2011, the Port of Seattle Commission approved the preliminary goals for
Moving Cargo and approved a refined Century Agenda goal for Fostering Economic
Growth of Add 100,000 new Port-related jobs to the existing 200,000 jobs in the region
that are attributable to the economic activity created by the Port of Seattle. 
At the July 12, 2011 meeting, the Port Commission approved the goals that arose from
the Moving People panels.