PORT OF SEATTLE 
MEMORANDUM 

COMMISSION AGENDA             Item No.      6a 
Date of Meeting     June 7, 2011 
DATE:    June 2, 2011 
TO:      Tay Yoshitani, Chief Executive Officer 
FROM:    Tom Barnard, Research and Policy Analyst 
Geri Poor, Regional Transportation Manager 
SUBJECT:  Century Agenda Committee Approval of Goals and Monthly Briefing 
ACTION REQUESTED: 
Approval of Century Agenda Committee preliminary goals for Moving Cargo. Current
recommendations include: 
Position the Puget Sound region as a premier international logistics hub. 
Grow seaport annual container volume in a sustainable manner to more than 3.5 million
TEUs. 
Triple air cargo volume to 750 thousand metric tons. 
Increase the value of our export cargo from $13.9 billion to $55 billion. 
Approval of refined Century Agenda goal for Fostering Economic Growth. 
Add 100,000 new Port-related jobs to the existing 200,000 jobs in the region that are
attributable to the economic activity created by the Port of Seattle in the next 25 years. 
SYNOPSIS: 
The Century Agenda Planning Committee recommends that the Commission approve the 
preliminary cargo goals and the refined economic growth goal. 
The Century Agenda Committee activities in May continued with both internal and external
meetings, including the May 10 public panel discussion on Moving Cargo: Logistics &
Growing Exports. Planning continues around refining future panel topics, participants and
questions. 
Panel topics include: 
1) Fostering Economic Growth  April 
2) Moving Cargo: Logistics & Growing Exports  May

COMMISSION AGENDA 
T. Yoshitani, Chief Executive Officer 
June 2, 2011 
Page 2 of 3 
3) Moving People: Airport, Cruise Ships, & Tourism  June 
4) Attracting Next Generation Industries  July 
5) Achieving our Environmental and Community Values  August 
6) Putting Real Estate to Work  September 
7) Funding Our Strategic Goals  October 
MOVING CARGO: LOGISTICS AND GROWING EXPORTS 
At the May 24 internal meeting, the Century Agenda Planning Committee and senior Port staff 
reviewed first, the success of the Moving Cargo: Logistics & Growing Exports Roundtable, and
second, the themes and questions for future panels, especially the July panel. Both participants
and staff regarded the roundtable as a success, and discussion is still ongoing on strategic goals.
The recommended 25-year goals are: 
Position the Puget Sound region as a premier international logistics hub. 
Grow seaport annual container volume in a sustainable manner to more than 3.5 million
TEUs. 
Triple air cargo volume to 750 thousand metric tons. 
Increase the value of our export cargo from $13.9 billion to $55 billion. 
For the Moving Cargo: Logistics & Growing Exports, we continue to engage several partners in
promoting the discussion via social media. These efforts will continue for future panels. 
At this point, the Century Agenda Planning Committee recommends that the Commission
approve preliminary cargo goals and the refined economic growth goal. We anticipate that future 
panels will continue to generate more specific goals complementary to these preliminary goals. 
Once this goal is approved, Commission staff will report back on preliminary work they will
engage in to meet this goal. This should take place at the next Century Agenda briefing, on July
12, 2011. 
At the conclusion of all panels this fall, the Commission will review the preliminary goals and
approve a final set of Century Agenda strategic goals. 
NEXT PANEL: "MOVING PEOPLE: AIRPORT, CRUISE SHIPS, AND TOURISM" 
The next panel discussion will be held on June 14, 2011, from 9:00 AM - 11:00 AM, and is 
entitled Moving People: Airport, Cruise Ships, & Tourism. Key questions to be considered
will be: 
How can we grow Washington as a convention and tour destination? 
What new opportunities exist for growth in international and domestic travel? 
Will the current airfield capacity serve travel demand over the next 25 years?

COMMISSION AGENDA 
T. Yoshitani, Chief Executive Officer 
June 2, 2011 
Page 3 of 3 
How can the Port work with others to increase international tourism? Specifically from Asia? 
How can the Port leverage cruise operations and lengthen the stay of tourists visiting the
region? 
The panelists include private sector stakeholders from the airline, airport, cruise and tourism 
industries. 
BACKGROUND: 
Starting in 2008, the Port of Seattle began creating a Century Agenda  a comprehensive
vision and strategic plan that focuses on the Port's next quarter-century. The goal of the Century
Agenda is to refresh the Port's strategic plan, using a process that builds upon the
accomplishments of the past century with a visionary look forward to the emerging challenges
and opportunities of the 21st century. 
The Commission completed the first stage of the Century Agenda's work on August 4, 2009, by 
adopting the Century Agenda: Expert Panels' Recommended Guiding Principles." Since that
time, both the Commission and Port staff have engaged in iterative discussions to develop
strategic goals to further work on the principles embodied in that report. The need for a formal
process to finalize these goals prompted a proposal to form a temporary Port of Seattle
Commission Committee, as provided for in the Commission's Bylaws, to oversee the next steps
in the Commission's strategic planning process. On January 4, 2011, the Commission approved
the Century Agenda Committee, chaired by Commissioner Albro, and joined by Commissioner
Creighton. 
PREVIOUS COMMISSION ACTIONS AND BRIEFINGS: 
On January 4, 2011, the Port of Seattle Commission established a temporary Century
Agenda Committee to further engage in a strategic planning process to develop
quantifiable overarching strategic objectives for the Port of Seattle to pursue over the
course of the next twenty-five years. 
On March 8, 2011, the Port of Seattle Commission authorized for up to $145,000 to meet
the costs of the Century Agenda, including $20,000 for a part-time intern to assist with 
organization and logistics, and $30,000 to $40,000 for audio-visual taping services. The
funds are being taken from the Commission's contingency funds. The Commission also
received a monthly update briefing. 
On April 5, 2011, the Century Agenda Committee presented its second monthly briefing. 
On May 10, 2011, the Port of Seattle Commission received its third monthly briefing and
approved a preliminary strategic goal to Add 100,000 Port-related jobs in the next 25
years.