PORT OF SEATTLE 
MEMORANDUM 

COMMISSION AGENDA             Item No.      6e 
Date of Meeting     May 3, 2011 
DATE:    April 28, 2011 
TO:      Tay Yoshitani, Chief Executive Officer 
FROM:    Tom Barnard, Research and Policy Analyst 
Geri Poor, Regional Transportation Manager 
SUBJECT:  Century Agenda: Approval of Economic Development Goal and Century Agenda
Committee Monthly Briefing 
ACTION REQUESTED:
Commission approval of Century Agenda Committee preliminary goal to add 100,000 Port-
related jobs in the next 25 years. 
SYNOPSIS: 
The Century Agenda Planning Committee recommends that the Commission approve a
preliminary economic development goal to Add 100,000 Port-related jobs in the next 25 years.
The Century Agenda Committee activities in April continued with both internal and external
meetings, including the April 12 public panel discussion on Fostering Economic Growth. A
proposed strategic goal from that committee is discussed below. Planning continues around
refining future panel topics, participants and questions. 
Panel topics include: 
1) Fostering Economic Growth - April 
2) Moving Cargo: Logistics & Growing Exports - May 
3) Moving People: Airport, Cruise Ships, & Tourism  June 
4) Attracting Next Generation Industries and Jobs  July 
5) Achieving our Community Values - August, and 
6) Funding Our Strategic Goals and Putting Real Estate to Work - September. 
FOSTERING ECONOMIC GROWTH: 
At the April 25 internal planning meeting, the Century Agenda Committee and senior Port staff 
reviewed first the success of the Fostering Economic Growth Roundtable, and second the themes
and questions for the next panel. Both participants and staff regarded the roundtable as a

COMMISSION AGENDA 
T. Yoshitani, Chief Executive Officer 
April 28, 2011 
Page 2 of 3 
success, though the discussion at the meeting did not directly evoke a strategic goal. Some of the
themes that emerged in the April panel discussions were consistent with those from the March
Media Panel discussion: both issues of sticking to core businesses vs. looking at new
opportunities, and future discontinuity vs. continuity. 
For the Economic Growth Roundtable, we engaged several partners in promoting the discussion
via social media. Prior to the event, we promoted the panel discussion heavily using both
Twitter and Facebook, and recruited partners to attend and to live tweet during the event.
During the roundtable, we had four different Twitter feeds happening simultaneously, and
created a thread for the event by using the hash tag #PortSeaRT, which we will use during
each of the remaining roundtables. Tweets included questions about the topics; noteworthy
quotes from participants; and invitations to submit questions or comments. During the
roundtable, we gained 103 followers  people who were not previously following the Port's
Twitter feed, and who began following the meeting virtually. At this time, the Port has over 600
followers on Twitter. 
These efforts will continue for future panels. 
At this point, the Century Agenda Planning Committee recommends that the Commission
approve a preliminary economic development goal to Add 100,000 Port-related jobs in the next
25 years. We anticipate that the next two panels on Moving Cargo and Moving People will 
generate more specific goals supporting this preliminary goal. 
At the conclusion of all of the panels, the Commission will review the preliminary goals and
approve a final set of Century Agenda strategic goals. 
NEXT PANEL: "MOVING CARGO: LOGISTICS and GROWING EXPORTS" 
The next panel discussion will be held on May 10, 2011, from 10:00-12:00 am, and is entitled
Moving Cargo: Logistics & Growing Exports. Key questions to be considered will be: 
In the coming quarter century, are there changes to the global cargo supply chain that will
have a major effect on our operations, as significantly as the advent of containerization? 
How do we guard against becoming obsolete in light of such changes? 
How do we offer value to our customers to differentiate the Port from competitors? 
What opportunities are there to grow seaport trade, given our current footprint and
facilities? 
What new opportunities exist to grow our air cargo activity? 
When do we partner financially with others to increase freight mobility? 
How do we leverage our ability to move things by air, water, rail, etc, to foster business
and improve export capabilities? 
The panelists include private sector stakeholders from the marine and air cargo industries.

COMMISSION AGENDA 
T. Yoshitani, Chief Executive Officer 
April 28, 2011 
Page 3 of 3 

BACKGROUND: 
Starting in 2008, the Port of Seattle began creating a Century Agenda  a comprehensive
vision and strategic plan that focuses on the Port's next quarter-century. The goal of the Century
Agenda was to refresh the Port's strategic plan, using a process that builds upon the
accomplishments of the first century with a visionary look forward to the emerging challenges
and opportunities of the 21st century. 
The Commission completed the first stage of the Century Agenda's work on August 4, 2009, by 
adopting the Century Agenda: Expert Panels' Recommended Guiding Principles." Since that
time, both the Commission and Port staff have engaged in iterative discussions to develop
strategic goals to further work on the principles embodied in that report. The need for a formal
process to finalize these goals prompted a proposal to form a temporary Port of Seattle
Commission Committee, as provided for in the Commission's Bylaws, to oversee the next steps
in the Commission's strategic planning process. On January 4, 2011, the Commission approved
the the Century Agenda Committee, chaired by Commissioner Albro, and joined by
Commissioner Creighton. 
PREVIOUS COMMISSION ACTIONS AND BRIEFINGS: 
On January 4, 2011, the Port of Seattle Commission established a temporary Century
Agenda Committee to further engage in a strategic planning process to develop
quantifiable overarching strategic objectives for the Port of Seattle to pursue over the
course of the next twenty-five years. 
On March 8, 2011, the Port of Seattle Commission authorized for up to $145,000 to meet
the costs of the Century Agenda, including $20,000 for a part-time intern to assist with
organization and logistics, and $30,000 to $40,000 for audio-visual taping services. The
funds are being taken from the Commission's contingency funds. The Commission also
heard a separate monthly update briefing. 
On April 5, 2011, the Century Agenda Committee presented a monthly briefing.