7c Supp Revised

Item No: 7c Supp
Date of Meeting: June 1, 2010 

Trends and Dynamics in the
Aviation Industry
Considerations for SeattleTacoma 
International Airport
June 1, 2010
1

Agenda
Airline Industry Dynamics
Implications / Issues for SeaTac
Regional Aviation Strategy Trends
Sustainability Efforts and Issues
Other Key Strategic Issues

2

Challenging Economic Times 
Gross Domestic Product, 19962009
6.0
5.0
Fuel Price 
4.0                                        Increases         "Great 
Recession"
3.0
2.0
9/11
1.0                                 SARS
0.0
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
1.0
2.0
3.0

Airline Industry Profitability



4

Airline Revenue Reductions



5

Airline Fuel Cost Pressures



6

The Search for Black Ink
Expense Cuts
Customer service cuts  food, pillows, etc.
Overhead reduction  "back office" layoffs
Outsourcing staff services (e.g., ramp, agents)
Outsourcing regional air service
Compensation reductions
Bankruptcy

7

The Search for Black Ink
Revenue Enhancement
Yield management  sophisticated matching 
of higher demand with higher prices 
Charges for "ancillary" services  food, bag 
check, bathrooms(?)
Fuel surcharges
Focus on international service
Scheduling "sculpting"  reducing supply
Significant seasonal capacity shifts
8

The Search for Black Ink Airline 
Capacity Reduction




9

The Search for Black Ink
Consolidation

Marketing 
ATI              JV
Agreement 
(AntiTrust        (Joint Venture)
and/or 
Immunity)
Codesharing                                 Merger
Shared cost and 
profit in specific 
Coordinated fares 
Incl. Reciprocal                                   regions
and scheduling
mileage program                       = no competition

Carriers still
compete in
"Global Alliance"           revenue.
may or may not be
part of the agreement.
(e.g. Alaska)
10

The Search for Black Ink
Consolidation
Delta/Western
America/TWA
American/Reno Air
Northwest/Republic

Marketing 
ATI 
Agreement                               JV 
(AntiTrust                                        Merger 
and/or                               (Joint Venture)
Immunity)
Codesharing


Delta/Northwest
US Airways/
America West
United/Continental
Air France/KLM
British Airways/
Iberia
Lufthansa/Austria/
BMI

The Search for Black Ink
Application of Technology
Industry Collaboration = Airline Cost Savings of 
$1.6Billion/year 





12

Implications for SeaTac: Airlines' 
and Airports' Responsibilities
Airlines:
Shortterm commitment to shareholders; ultimately 
mobile assets
Airline industry roiled by extraordinarily dynamic/difficult 
environment
Airports:
Longterm responsibility to communities; 50year 
investments
Responsive to airline challenges but have "larger" 
responsibilities
13

Managing CPE Growth

Seattle's Nonstop International Services
2005  2010

Reykjavik
Copenhagen
London   Frankfurt
Seoul            Seattle                     Paris Amsterdam
Tokyo
Beijing*   Osaka**
Taipei

New after 2005
Lost after 2005

* Beijing via Delta scheduled to start June 4, 2010
** Osaka via Delta scheduled to start June 7, 2010
Source: OAG Schedules, August 2010

Future Enplanement
Forecast Uncertainties
24.0 
Enplaned 
22.0 
Passengers
(In Millions)
20.0 
18.0 
2010 Bond Issue
16.0 
2010 Business Plan
14.0                                         2008 Business Plan
12.0 
2009  2010  2011  2012  2013  2014  2015  2016  2017  2018  2019  2020  2021

Cargo: Tale of Two Directions
Total Air Cargo Volumes, 
& International Freighter Landed Weight
400,000                                        800,000 
350,000                                        700,000 
300,000                                 Estimated    600,000 
Metric Tons 250,000                                                   500,000 
200,000                                        400,000    1,000 lbs
150,000                                        300,000 
Total Cargo Volume , 100,000                                                        200,000 
50,000                                         100,000 
LandedWeight,

2004  2005  2006  2007  2008  2009  2010
Mail   Domestic   International   International Freighter Landed Weight

Prospective Facility Realignment
POS LongTerm Gate Option B
Southwest
Alaska
Delta                 United Express
Horizon
International Carriers       US Airways
S   B            C   Alaska
N
Alaska (Push Gates)
American
Airtran                                                            Frontier
Continental                                                    Virgin America
Hawaiian
JetBlue                                                    D
United
A
18

Prospective Facility Realignment
Airport criteria regarding facility planning:
Optimal longterm facility utilization
High throughput configurations
Least cost planning
Equitable treatment of all airlines
Anticipation/incorporation of technology
SLOA includes provision for onetime 
reconfiguration
Airline negotiation regarding costsharing
19

Growth in International Service
Facility Challenges
Federal Inspection Service (FIS) facilities
1970's terminal building is beyond capacity
Aging infrastructure with inadequate HVAC
Poor first impression for foreign visitors
Redevelopment Issues
Capacity: Near, Medium, Longterm
Customerfriendliness
Federal agencies' needs and desires
20

FIS Passenger Growth: 19982009
Deplaned FIS passengers grew 60% from 1998 to 2008.









21

Growth in International Service
Facility Challenges
Enhance, expand, replace?
Potential "domino" impacts on landside space
Port's interest in providing "welcoming front 
door" vs. airlines concerns re cost
SeaTac is, and may always be, high peak 
airport, which results in:
Long processing queues and/or..
Passengers held on board
22

Growth in International Service
Facility Challenges
May 1, 2010
1,000                                                                   Estimate queue length: actuals
Estimate queue length:  scheduled
900
Capacity limit warning
800
Arriving Passengers
700
600
500
400
300
200
100
0
09:30             10:30             11:30             12:30             13:30             14:30
10minute intervals

23

South Satellite  Shortterm 
Improvements
2010: Primary inspection  21 to 29 stations
2011: Primary 29 to 39 stations, including 30 new 
booths


Active discussions with CBP and airlines re medium and 
longterm: Benefit/Cost issues
24

Regional Aviation Policy/Strategy
1996: PSRC authorized 3rd runway at SEA as first 
addition to air capacity, to be supplemented in future 
by reliever airports 
2008: Allegiant Air & Horizon Airlines request to 
provide Paine Field (PAE) service
2009: LATS confirmed that Central Puget Sound 
would eventually need more capacity (assumed SEA 
capacity at 533,000 operations)
201011: Anticipated FAA decision regarding PAE 
service (followed by litigation?)
25

YVR   US Reliever Airport Development
BLH
PAE?
SEA
YUL
BTV
YYZ      MHT
BUF   JFK   BOS
MKE         EWR    PVD
ORD         LGA
OAK                             MDW
SFO             DEN                  IAD
SJC                   DEN                                 DCA  BWI
BUR
LAX ONT
SNA
DFW
DAL
IAH
HOU
FLL
MIA
26

Reliever Capacity in Puget Sound
Potential drivers of reliever airport need
Passenger convenience
Congestion
Airline assessment of market; induced demand
High cost to meet peak time demand at SEA
Paine Field, 2011 is not Boeing Field, 2005
Least cost regional capacity e.g., cost of 
incremental gate
27

Regional Aviation Policy/Strategy
Comprehensive Development Plan indicated SeaTac 
capacity of 45 million annual passengers (MAP)
Airfield operations X average seats/flight X load factor
Same equation in spring 2010 = 67 MAP
Reflects larger aircraft and increased load factors
THIS IS NOT A FORECAST
Growth rates currently quite low; do not anticipate 
reaching 45 MAP until 2025 or beyond
Staff evaluating how many passengers beyond 45 million 
SEA can accommodate
Gates and curb likely limiting factor, not airfield
28

Sustainability: Efforts to Date 
SeaTac is a leader among airports, pursuing cost 
effective environmental opportunities
PC Air Project
Recycling
EGSE
Greening of taxi / shuttle fleets
Adopted Environmental Strategy Plan in 2009
Next phase of programs may bring projects 
without return on investment our partners seek 
29

Sustainability: Future Direction 
How aggressive should the airport be?
Should the airport mandate sustainable practices 
beyond those with a relatively shortterm 
paybacks? 
Should the airport invest in renewable energy / 
conservation with long payback periods?
Should we pursue carbon neutrality?
How should the airport use pricing and/or 
incentives to influence behavior?
30

Additional LongerTerm Issues
How much property should we reserve for off
airport cargo support?
Should SeaTac include an onairport hotel?
What is appropriate approach to "managing" 
landside access to SeaTac?
What other facilities or services are 
appropriate for Seattle's and Washington 
state's front door?
What is appropriate level of customer service?
31

Questions? Discussion



32

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