7b Supp
Item No.: 7b _ Supp Date of Meeting: 7/13/2010 2009 - 2010 Seattle-Tacoma International Airport Concessions Business Review & Future Outlook Sea-Tac's Award-Winning Program Street-comparable pricing 80 locations airport-wide Four primes (three food, one retail) 40 direct leases 15 'Disadvantaged Business' locations State-of-the-Art airport advertising 2 2009 Performance: Sales Per Enplanement (SPE) Airport Enplanements SPE Top 50 Ranking SFO 18.5 million $11.70 3 Portland 7 million $10.44 6 Reno 2 million $10.21 7 Las Vegas 22 million $10.10 9 Seattle 16 million $9.60 12 LAX 30 million $8.93 17 Phoenix 20 million $8.57 27 San Diego 9 million $8.03 37 Source: Airport Revenue News Annual Ranking 2009 3 Concessions Sales 2004-2009 Primary Sales: Food & Beverage, Retail, Duty Free Millions $165M $180 $157M +5% +16% $150M -9% $160 $135M +18% $140 $114M +15% $120 $99M $100 $80 $60 $40 $20 $- 2004 2005 2006 2007 2008 2009 4 Concessions Revenue 2004-2009 Primary Concessions Revenue to the Port Millions $22.6M $21.5M $25 +5% $20.5M $18.6M +16% -9% $16.4M +13% $20 +22% $13.4M $15 $10 $5 $0 2004 2005 2006 2007 2008 2009 5 Concourse A & D Relief Program Address impacts of airline relocations Intent to support small operators Four food units purchased by the Port 12-month relief concluded for Concourse D on 3/31 and Concourse A on 6/30 Anticipated benefit achieved Sales stable at lower levels 6 Concourse A & D Relief Program Tenants paid no 1st of the month payment (guarantee) Small operators realized greatest benefit Percentage rent paid based on achieved sales Benefit ranged dramatically based on relative impact 7 Reason for Cautious Optimism Quarterly Sales Developments 2008-2010 1st 2nd 3rd 4th Quarter Quarter Quarter Quarter 2008 14% 9% 5% -4% 2009 -11% -10% -9% -9% 2010 2% 8 Renewed Focus on Marketing Loss of Momentum in 2009 New Marketing Firm Procurement Wi-Fi Advertising Launched Tenant Marketing Workshop New Strategic Plan Focus on In-terminal Marketing 9 Mid-Term Refurbishments Underway 14 units in 2010, 18 units in 2011 Improve merchandising, increase sales Return units to like-new condition Invest for expansion, efficient operations Improved, enviro-friendly technology 10 A Place for Small/ACDBE* Business Develop "right-sized" opportunities Liaison for FAA & ACDBE tenants Workshops/Events for Airport ACDBEs Office of Social Responsibility collaboration Good relationships established with tenant community * ACDBE: Airport Concessions Disadvantaged Business Enterprise 11 2010 New Development in the Works Duty Free & Specialty Retail (5 units) ATM and Bank Branch Concourse C Retail & Kiosk Pay Telephones Quizno's Subs (ACDBE subtenant) 12 Duty Free/Specialty Retail RFP MAP 13 Concessions Team From left: Tudor Bleotu Elaine Lincoln Castina Ridge Deanna Zachrisson Bonnie Darch 14
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