Item No. 8i supp
Meeting Date: December 15, 2020
2021 Tourism Marketing
Support Program
Tourism Development
Department

Advancing Tourism Partnerships
Request Commission authorization for
the Executive Director to execute
contract agreements and implement
the 2021 Tourism Marketing Support
Program in an amount not to exceed
$200,000.


2

Leveraging Tourism Partnerships
Tourism partnership grant program
advances statewide tourism and use
of Port facilities
Program producing good results and
building effective partnerships across
Washington
Sixth year of Tourism Marketing Support
Program
Increasing visitors and visitor expenditures
Smaller organizations are VERY
appreciative
3

Covid Pandemic Created Challenges
Tourism Hit Hard
Ten grant recipients cancelled
projects
Remaining agreements amended
Worked to ensure effective
results
Required Pivoting
Addressed timing and market
effectiveness or long shelf life

4

Marketing Partnerships Generates Results
Media Visits and
Familiarization Tours
Online Digital Campaigns
Events/Cultural Attractions
Trade Shows/Sales Missions
Collateral and Video
Production

5

2021 Tourism Equity Lens
Identify attractions and
events owned or operated by
people of color
Focus outreach efforts to
ethnically diverse tourism
related organizations


6

Timeline
Dates                                       Activity
December 16th                               Announce & release the program
January 12th                                      Orientation session
February 5th                                      Application submittal deadline
February 18th                                    Review committee selection process
February 22nd                                Notification of recipients & non-recipients
February  March                              Complete Agreements
March  December                          Recipients conduct marketing projects
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APPENDIX

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2020 Recipients
POS Awarded
Organization Name        Amount                                                                   Summary of Proposed Project

City of Burien                       $ 9,000                 Development of videos promoting Burien's diverse unique restaurants, retail and attractions assets. Utilize digital media to promote the destination.

Alliance for Pioneer Square         $9,500                 Utilize geo-fenced/geo-targeted digital advertising in major California markets promoting Pioneer Square as a cultural destination.

Museum of Pop Culture (MoPOP)  $10,000              Utilize online A/B digital marketing to reach potential travelers in states with strong potential for visiting Seattle and Washington.

Washington Independent Inns
$9,000               Run online advertising campaign promoting WA Ind. Inns website and marketing the small inns in Washington.
Network

Forks Chamber of Commerce      $9,000               Use social media, place ads targeting individuals with potential to request visitor information packets.

Wing Luke Memorial Foundation   $10,000              Improve the Wing Luke website for the visitor user experience and implement a digital ad campaign impacting potential visitors to the museum.


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2020 Recipients
Organization Name           POS Awarded Amount                                                   Summary of Proposed Project
Improve the Wing Luke website for the visitor user experience and implement a digital ad campaign impacting potential visitors to the
Wing Luke Memorial Foundation         $10,000
museum.

Discover Lewis County                   $9,000                  Conduct targeted marketing campaign to Colorado residents online promoting visitation to Mt. St. Helens National Monument.

City of Stanwood                        $10,000                 Create videos promoting natural beauty of Stanwood-Camano and execute social media campaign linking to a website travel landing page.

Create video promoting native artist works in Okanogan and utilize digital online media targeting California, Arizona, New Mexico, Colorado
Okanogan County Tourism Council       $4,850
and Texas
Chinatown ID                                                 Develop, print and distribute CIDBIA brochure at identified visitor racks in the Seattle area. Brochure advertises the unique diversity of retail
$3,500
Business Improvement Dist.                                      and restaurants in the CIDBIA district.




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2020 Recipients
Organization Name           POS Awarded Amount                                                   Summary of Proposed Project

Create series of videos highlighting unique diverse aspects of West Seattle, market destination via use of online media marketing, a
West Seattle Junction Association         $9,000
unique website landing page and the videos.

Develop, print and distribute brochure promoting tours, create online mobile app and utilize digital online media campaign promoting
Seattle Architectural Foundation          $7,500
architectural tours

Seattle Southside Regional Tourism                                Execute a geo-fenced/geo-targeted mobile digital and social media campaign with the objective of increasing visitor expenditures at
$10,000
Authority (SSRTA)                                                attractions, retail, restaurants in SSRTA communities.

Develop a robust digital marketing campaign outside of Washington with goals of increasing nonresident access and promoting downtown
City of Renton                            $5,000
Renton and Renton's natural assets and access for outdoor recreational opportunities.



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