10a Presentation Economic Development Partnership Program 2021

Item No.   10a_supp
Date of Meeting  February 9 , 2021
Port of Seattle
Economic Development Partnership Program
2021 Authorization Request

2021 Authorization Request
Request Commission
authorization for the Executive
Director to execute contract
agreements and implement the
2021 Economic Development
Partnership program with King
County cities in an amount not to
exceed $930,000.
Experience Tukwila Instagram

2

Economic Development Partnership Program Overview
King County cities receive funding to
advance local economic development
projects throughout the region
Annual grant funding provided on a $1 per
capita formula:
Large cities capped at $65,000 (now 60k)
Smallest cities receive a minimum of $5,000
Cities contribute a 50% project match where          Green River Small Business Development Centers
up to 25% of Port match can be in-kind                  working with businesses in Covington
(virtual advising since March)
resources

3

Prioritizing 2021 Funding on Relief and Recovery
Focus on projects that respond to COVID-
19 relief and recovery
Prioritized project categories:
Small business (and key industry) assistance
Buy local and marketplace development
Local tourism promotion
Workforce retention/ development
Focus on supporting impacted businesses,       "Woodinville Strong" website with COVID-19
resources for businesses and the community
communities, and workers
4

2020 Program Highlights
30 cities participated in 2020
Port Funds Used = $811,000
City Match Funds = $567,500
Top 3 project categories:
Small business assistance (24 projects, $352,609)
Buy local initiatives & marketplace development
(14 projects, $159,604)
Tourism development (14 projects, $134,133)          Downtown Renton Storefront and
Faade Improvement Program

5

City Partners Advance Relief/Recovery Efforts
CITY EFFORTS TO DISTRIBUTE CARES FUNDING
TO IMPACTED SMALL BUSINESSES
Over half of cities pivoted                   29 cities provided the Port details on
efforts to provide grants/ resources to
projects to address COVID-19 in          local small businesses:
Responded to 4,796 grant requests
2020 Q2                             Provided 3,446 grants to impacted
small businesses (and some
$352,609 in Port funds                          nonprofits)
1,248 women owned firms
supported small business                     1,016 minority owned firms
32 veteran owned firms
outreach and support                     Provided $16,417,215 in funding to
small businesses across King County
A number of city grant partners used Port
funding to help support these relief efforts
Effe ctively leveraging federal, s tate, and local resources              6

Investments Across King County
North King County
2020     Total (4 years)
Port         $0.08 M       $0.2 M
Cities + Port      $0.1 M         $0.5 M

East King County
South King County
2020    Total ( 4 years)
2020     Total (4 years)
Port          $0.3 M        $1.3 M
Port          $0.4 M        $1.7 M
Cities + Port       $0.5 M         $2.1 M
Cities + Port       $0.7 M         $2.9 M

2020 = $1.4 Million co mbined investment in econ omic development across King County  7

Appendix
8

City Economic Development Projects by Type
25
Number of Projects 20
15
24
10
14         14
5                                       8          3          2
0
Small Business Buy Local and     Tourism       Business      Planning/     Workforce
Assistance       Market                    Attraction and    feasibility
Development                  Trade        studies
Development
Project Category
9

Algona
Grant Award: $5,000
Conducting a real estate study to
determine how to redevelop King
County's waste transfer station
property, which is being transferred to
the city.



10

Auburn
Grant Award: $65,000
Maintained Auburn Incubator services
and moved classes online (including
COVID-19 business adaption classes.)
Buy Local Auburn marketing campaign
generated 1.3 million impressions and
advertised each businesses open status.


11

Bellevue
Grant Award: $65,000
Launched a multi-pronged buy local "Heart
of Bellevue" marketing and activation
campaign in partnership with Bellevue
Downtown Association.
Created the first outdoor dining program in
Bellevue's history.
Adapted the Bellwether Arts Festival to
provide an online marketplace for local
artists during the holiday season.
Participated in Startup 425, (Re)Startup425
and the Innovation Triangle.

12

Black Diamond
Grant Award: $5,000
The city received 240 survey responses,
including 95% from residents and 12%
from business owners, on preferred
public improvements for a property in
the city's historic downtown area.



13

Burien
Grant Award: $52,000
Marketing for the Discover Burien website
spurred 648,000 impressions.
Supported business attraction through
the Soundside Alliance for economic
development.
Created a plan for the Discover Burien
Maker Space and Commissary Kitchen to
promote food-oriented microenterprises
through training, collaboration, and a
shared kitchen space.
Added art displays and streetscape
improvements on 153 Street.
14

Carnation
Grant Award: $5,000
Supported key local businesses
impacted by Tolt Avenue construction
project.
Work includes connecting business
owners with technical assistance and
creating local "special events &
promotions" to draw people
to the downtown core during road
construction and COVID-19.

15

Covington
Grant Award: $20,000
The Green River Small Business
Development Center counseled 12
small businesses for 28 hours and
shared COVID-19 resources at the
"Covington Virtual Luncheon."
Produced two 30-secound videos and
shot new professional photos
highlighting downtown Covington and
development opportunities.

16

Des Moines
Grant Award: $0
Building on the first 3 Port of Seattle
grants, the city is continuing to
investigate financing for a public-private
redevelopment partnership for the Des
Moines Marina. The redevelopment
proposal was delayed due to COVID-19.


17

Duvall
Grant Award: $7,840
The Savor Snoqualmie Social Media
campaign increased Facebook (1%) and
Instagram (26%) followers, increased
impressions of the "Perfect Pairings"
and "Arts and History" social media
stories
Added new photos and videos
Replaced signage that received multiple
positive sentiments on social media

18

Enumclaw
Grant Award: $12,200
Partnered with the Enumclaw Chamber
of Commerce to contact 150 businesses
and survey 100 businesses impacted by
COVID-19.
Referrals were made to the Green River
College Small Business Development
Center.


19

Federal Way
Grant Award: $59,295
Prepared for 2021 NCAA Swimming and
Diving Championships (athletic
event) expecting over 2,000 athletes and
10,000 people.
Created an online hospitality education
and tourism training course for industry
staff delivered to 400 businesses.
Developed the concept for a Consulate
Week to promote international trade and a
written report on how to finance $1 million
in capital improvements at Celebration
Park.

20

Issaquah
Grant Award: $37,589
Launched a marketing and business outreach
campaign with local banners, 29 newsletters going
to 3,796 subscribers (25  55% open rate) and 200
surveyed businesses focused on promoting local
shopping.
Hosted 88 businesses at the Regional Business
Summit to discuss regional COVID-19 issues.
The Chamber of Commerce created five data
modules and a tax toolkit for small businesses.
The "Great Careers" career fair was postponed,
and funds were used to develop digital tools for
future fairs. The event connects students to livingwage
jobs that do not require a 4-year degree.
Participated in the Startup425 and Re-Startup 425
regional partnerships.

21

Kenmore
Grant Award: $21,242
8 businesses and 2 non-profit
organizations completed the Kenmore
Business Accelerator focused on
navigating the current business climate.
Updated aerial and community stock
photos for economic development
marketing.


22

Kent
Grant Award: $65,000
AJAC trained 10 workers (6 identified as
women and 7 identified as individuals
of color) on skills helping them move to
jobs paying on average $18 an hour.
34 jobseekers receive tuition-free, preapprenticeship
training and 17 frontline
workers receive COVID-19 safety
training.
Establish an online portal for employers
to easily apply for available wage
reimbursement resources.
23

Kirkland
Grant Award: $65,000
(Re)Startup 425 and Startup 425
Launched a web portal for COVID-19
resources for East King County.
Launched Startup 425 Innovation Lab
accelerator with 12 businesses
participating
Conducted 12+ Startup 425 workshops
online with hundreds of participants, plus
additional webinars on specific topics (like
federal financial relief and retailing.)
Participated in the Innovation Triangle
24

Maple Valley
Grant Award: $26,180
Surveyed 173 businesses and 208
residents on COVID-19 needs and
employment data.
Marketed the city as an outdoor
destination in Outdoor Northwest and
Visit Seattle.


25

Mercer Island
Grant Award: $24,470
Surveyed 269 businesses (mail and
email) and updated contact information
for 109 businesses.
Contact list was used to send 3 emails
to about 950 businesses (41% open
rate) about COVID-19 resources and
grant information.
Started a buy local program with 18
businesses participating and 52 social
media followers.
26

Milton
Grant Award: $5,000
Installed street banners to delineate
and promoting Milton's main
commercial corridor.



27

Newcastle
Grant Award: $12,450
Conducted a detailed retail market
analysis to identify retail and service
businesses that could be attracted to
the city.
The market research can also be used
by existing businesses for picking
products and marketing to customers.


28

Normandy Park
Grant Award: $6,610
Updated the city's economic
development website with 2 ecotourism
videos and data from the
current comprehensive plan.
Produced an "ecotourism marketing
video" to use on the city's website and
in marketing programs.


29

North Bend
Grant Award: $6,965
Worked with the North
Bend Downtown Foundation to create
and restore wayfinding signage.
Added 16 seasonal beautification and
community event hanging light pole
banners to better direct tourist toward
Downtown North Bend.


30

Pacific
Grant Award: $6,875
Partnered with a local chamber of
commerce to develop and administer a
survey to 43 businesses.
The survey showed that 57% had
applied for federal pandemic aid and
50% had "resorted to temporary
layoffs."


31

Redmond
Grant Award: $63,774
Surveyed 75 businesses, participated in the
Eastside Recovery Hub, and assisted 60
companies with support resources.
Contacted 93 businesses during 4 business
walks and developed a podcast with
updates on the project.
Created an economic baseline report and
regional profile.
Participated in the Startup425, Re-Startup
425, and the Innovation Triangle regional
partnerships.

32

Renton
Grant Award: $65,000
Launched a tourism marketing campaign
reaching 45,000+ people across five
different social media channels and
growing 27.9 percent over a year.
Mix of programs supporting downtown
retail area with 65 percent of downtown
businesses participating.
Hosted COVID-19 retail best practices
event with 6 individual store-front
consultations. Participated in Startup425
and hosted entrepreneurial support for
118 registrants in 3 webinars.

33

SeaTac
Grant Award: $6,555
Conducted outreach and business
support to 208 businesses, including 55
restaurants and 38 hotels. Survey
results were collected from 300
businesses.
Updated the SeaTac city economic
development website with relevant
information for businesses about
COVID-19 and resources for economic
recovery.

34

Shoreline
Grant Award: $56,198
Created 4 sold-out drive-in arts experiences
showcasing 15 local films that received 5 earned
media placements and created paid opportunities
for filmmakers and local vendors.
Helped the Farmers Market adapt to COVID-19 to
run 17 market days and increased the average
shopper spending per visit.
Hosted second Music Summit and 2 events for
small businesses on arts monetization strategies.
Promoted a neighborhood commercial center
through participation in Refract 2020: The Seattle
Glass Experience with local artist demonstrations.

35

Skykomish
Grant Award: $5,000
Created a digital walking tour of
Skykomish working collaboratively
with the Skykomish Chamber of
Commerce, the Skykomish Historical
Society, and the U.S. Forest Service.
The tour will be marketed with QR
codes at points of interest, physical
signage and marketing collateral,
search engine optimization, and
social media.

36

Snoqualmie
Grant Award: $8,000
Promoted the "Seasons in Snoqualmie"
brand to encourage visitation to
Snoqualmie year-round.
Contracted with Savor Snoqualmie
Valley to grow Instagram content and
run the "Unexpected Pairings"
marketing campaign to
raise the visibility of unique activities in
and around the City of Snoqualmie.

37

Tukwila
Grant Award: $20,930
Created a digital media program for tourism by
creating new content shared through a new
website, email newsletter, and social media.
Contracted with the Seattle Southside
Chamber of Commerce to contact 600
businesses, provide technical assistance to 10
businesses, and conduct 890 referrals.
Maintained the business recruitment
campaign for aerospace and manufacturing
companies across the Kent Valley in
partnership with Kent and Auburn. The site
revived 1,402 unique visits in the first three
quarters of 2021.

38

Woodinville
Grant Award: $11,779
Partnered with Woodinville Chamber of
Commerce to create, maintain, and market
a COVID-19 business recovery resource
micro-site that received 1,000 visits.
Contacted 800 businesses to share
resources on managing COVID-19.
Improved placemaking and neighborhood
identification through updated
neighborhood banners and the
development of a digital visitor map in
partnership with the Woodinville Wine
Country.

39

Thank you
40

Limitations of Translatable Documents

PDF files are created with text and images are placed at an exact position on a page of a fixed size.
Web pages are fluid in nature, and the exact positioning of PDF text creates presentation problems.
PDFs that are full page graphics, or scanned pages are generally unable to be made accessible, In these cases, viewing whatever plain text could be extracted is the only alternative.