PORT OF SEATTLE 
MEMORANDUM 
COMMISSION AGENDA               Item No.      4c 
ACTION ITEM 
Date of Meeting     August 9, 2016 
DATE:    August 1, 2016 
TO:      Ted Fick, Chief Executive Officer 
FROM:   Julie Collins, Senior Director, Public Affairs 
Peter Garlock, Chief Information Officer 
SUBJECT:  Port of Seattle Website Upgrade (CIP #C800776) 
Amount of This Request:         $800,000   Source of Funds:   Airport Development
Fund; General Fund 
Est. Total Project Cost:           $800,000 
Est. State and Local Taxes:          $2,000 
ACTION REQUESTED 
Request Commission authorization for the Chief Executive Officer to (1) proceed with the Port
of Seattle Website Upgrade project; (2) procure required hardware, software, vendor services,
and maintenance; and (3) use Port staff for implementation for a total project cost not to exceed
$800,000. 
SYNOPSIS 
Passengers, our business customers, and the general public rely increasingly on the internet to
find information, connect with resources, and do business with the Port. As the Port's primary
source for communications, it is critical that our website provides easy-to find and current
information, has the flexibility to handle changing business priorities, and can engage the user in
a longer term relationship. 
This project will design and develop a new website with a fresh image that builds on the Port's
established branding and reflects the Port's current objectives. Information & Communication
Technology and Public Affairs will work with departments across the Port to ensure the web site
meets the wide range of needs of stakeholder audiences and each business division. Initial
deployment is anticipated in August 2017 and project completion is anticipated in December
2017. 
BACKGROUND 
The current Port of Seattle Website was designed and developed in 2011. In the last five years
technology has changed dramatically to meet increasing use of mobile devices, touchscreens, and
social media as well as customer expectations to have information and connections at their
fingertips. Current website design trends encourage user interaction, personalization, and eye-

Template revised May 30, 2013.

COMMISSION AGENDA 
Ted Fick, Chief Executive Officer 
August 1, 2016 
Page 2 of 5 
catching graphics or animation to capture the attention of interested citizens, customers, partners,
or potential employees. 
PROJECT JUSTIFICATION AND DETAILS 
The Port of Seattle Website is a key communications tool for our audiences of community
members, current and potential customers, employees and applicants, visitors, and other
stakeholders. The current website does not reflect our new organization structure, is difficult to
navigate and does not interact well with new technology such as touchscreen or mobile devices. 
Project Objectives 
Reflect the Port's recent organizational changes and its mission 
Reduce the number of web pages within the site by aligning the site to the "One Port"
concept, deleting outdated content, combining like content, and efficiently presenting
current content 
Provide a dynamic and interactive user experience, fostering conversations with
stakeholders and directing those conversations to conversions. 
Utilize Responsive Design technology so the website automatically reconfigures to fit
different device sizes from mobile to desktop 
Use Search Engine Optimization to drive Port of Seattle links to the top of search
results so users can easily find the content they seek 
Provide an easy to use content management system to expand the number of providers
keeping content fresh and relevant 
Optimize integration of other web-enabled applications to improve user experiences 
Scope of Work 
Design and develop a new Port of Seattle website with a fresh image that builds on the
Port's established branding and is reflective of the Port's current objectives. 
Deploy a new content management system, utilizing responsive design to consolidate
the Port web and mobile sites. 
Schedule 
Commission Approval                                   July 2016 
Procurement Complete                                  January 2017 
Initial Website Deployment                                 August 2017 
Project Complete                                      December 2017 


Revised March 28, 2016  pjw

COMMISSION AGENDA 
Ted Fick, Chief Executive Officer 
August 1, 2016 
Page 3 of 5 
FINANCIAL IMPLICATIONS 
Budget/Authorization Summary              Capital     Expense   Total Project 
Original Budget                       $500,000          $0     $500,000 
Budget Increase                       $300,000          $0     $300,000 
Revised Budget                       $800,000         $0     $800,000 
Previous Authorizations                       $0          $0          $0 
Current request for authorization              $800,000          $0      $800,000 
Total Authorizations, including this request      $800,000          $0      $800,000 
Remaining budget to be authorized               $0          $0          $0 
Total Estimated Project Cost               $800,000          $0     $800,000 
Project Cost Breakdown                     This Request       Total Project 
Hardware                               $24,000          $24,000 
Vendor Software and Services                    $400,000          $400,000 
Port Labor                                 $374,000          $374,000 
State & Local Taxes (estimated)                     $2,000            $2,000 
Total                                       $800,000           $800,000 
Budget Status and Source of Funds 
$500,000 in funding for this project was included in the 2016-2020 capital budget and plan of
finance. Upon further examination of the work required to update the web site in fast-changing
technology environment, it was determined that a larger budget will be necessary to meet the
objectives for this project. The remaining $300,000 for the capital funding will be transferred
from the IT Renewal/Replacement CIP (C800097) to the project (C800776) resulting in no net
change to the overall capital budget. 
Financial Analysis and Summary 
CIP Category             Renewal/Enhancement 
Project Type              Technology 
Risk adjusted discount rate     N/A 
Key risk factors             N/A 
Project cost for analysis        $800,000 
Business Unit (BU)          Corporate 
Effect on business performance  N/A 
IRR/NPV             N/A 
CPE Impact             $.01 
Lifecycle Cost and Savings 
Recurring maintenance costs for the system are not expected to change as a result of this project. 

Revised March 28, 2016  pjw

COMMISSION AGENDA 
Ted Fick, Chief Executive Officer 
August 1, 2016 
Page 4 of 5 
STRATEGIES AND OBJECTIVES 
This project will support the following Century Agenda Goals. 
Advance this region as a leading tourism destination and business gateway 
Develop new business and economic opportunities for the region and the Port 
Enhance the public understanding and support of the Port's role in the region 
The Port's website is a key tool for communicating to passengers, business partners, and the
general public. Current content that informs users, interactive design that engages customers, and
technology updates that ensure a seamless experience between device types is critical for Port
operations and public outreach. 
Small business and women and minority owned business opportunities will be pursued as part of
the procurement process. 
ALTERNATIVES AND IMPLICATIONS CONSIDERED 
Alternative 1  Upgrade the website using the current technology platform 
Cost Implications: $500,000 
Pros: 
(1)  Capital costs of $300,000 can be allocated to other projects. 
Cons: 
(1)  While this would provide a design that reflects the Port's recent organizational
changes and may fix some of the technical challenges, it would not serve a primary
objective to implement a flexible, easy to use content management system. 
(2)  The technology vendor is now recommending that it not be used as a platform for
building websites because of the limitations of the product for that purpose. 
This is not the recommended alternative. 
Alternative 2  Postpone the website upgrade 
Cost Implications: $0 
Pros: 
(1)  Capital costs of $800,000 can be allocated to other projects. 
Cons: 
(1)  Delaying the project would result in foregoing significant opportunities for new
business contacts, lead to additional incompatibilities as technology rapidly evolves,
and would continue to incorrectly reflect our organizational structure. 
This is not the recommended alternative. 

Revised March 28, 2016  pjw

COMMISSION AGENDA 
Ted Fick, Chief Executive Officer 
August 1, 2016 
Page 5 of 5 
Alternative 3  Design and develop a new Port of Seattle website 
Cost Implications: $800,000 
Pros: 
(1)  A dynamic and interactive website with a flexible design will allow key changes to
be quickly reflected and new features added as business opportunities arise. 
(2)  A modern, easy to use content management system will expand the website
contribution team achieving continual modifications to keep the website content
current. 
Cons: 
(1)  Capital is unavailable for other efforts. 
This is the recommended alternative. 
ATTACHMENTS TO THIS REQUEST 
None. 
PREVIOUS COMMISSION ACTIONS OR BRIEFINGS 
None. 










Revised March 28, 2016  pjw