Item Number:      _7c_Exhibit B 
Date of Meeting: February 24, 2015 

Airport Dining and Retail Program 
Outreach Plan Overview 
Prepared by PRR in collaboration with Airport Dining & Retail, Office of Social Responsibility 
Comprehensive outreach requires a two-pronged approach:
1) Directed to local, small and minority-owned business 
2) Directed to national and regional airport-industry operators 
This overview focuses on the outreach to local, small and minority-owned
business 
Outreach plan for 2015 includes: 
One-on-one outreach to organizations working with communities of color, minority
business groups, neighborhood and other chambers of commerce and social justice
organizations 
Host multiple leasing outreach events  April, May and September, October 
Local media relations and social media to promote event attendance 
"Doing Business at Sea-Tac" video providing a glimpse of a day in the life of an operator
at the Airport, including tenant testimonials 
Paid local advertising in daily newspapers, business and minority group publications 
Outreach Objectives: 
Attract new small businesses and minority-owned businesses into the retail and dining
mix at Sea-Tac that will reflect the character of the Pacific Northwest 
Explain the leasing opportunities that will be available at Sea-Tac in the 2015 through
2017 so that prospective tenants have time to prepare to compete 
Provide all prospective tenants with a clear overview of doing business at Sea-Tac,
focusing on both opportunities and challenges to help small businesses and minorityowned
businesses make informed decisions 
Provide the opportunity for prospective tenants to connect with current tenants
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Offer in-person assistance to businesses that may be interested in retail or business
contracts with information on the Port's competitive processes 
Distribute leasing brochures, informational packets, tenant applications and provide
contact information for potential tenants that have additional questions or need more
information 
Target Audiences: 
Prospective locally based future restaurateurs and retailers, passenger service
providers, including small, local and minority-owned businesses 

Outreach to Local, Small, and Minority-Owned Business: 
Tactics Include Port-hosted Airport events in April and September with additional identical
format satellite events in targeted locations, e.g. Seattle, Federal Way, Tacoma. Timing: April,
May and September, October (additional events if demand merits) 
Community Outreach
Direct outreach to organizations working with communities of color, minority-owned
publications, chambers of commerce and social justice organizations. Leverage their
existing communications channels to get the word out and encourage participation. 
Provide electronic versions of event posters/flyers for organizations to distribute to their
members and audiences. Materials to be updated prior to each event.
Offer to have ADR staff and/or Port spokesperson speak at member meetings/events to
provide an overview of business opportunities, selection criteria and process for
responding to RFPs/CEPs
Potential organizations include:
- Seattle Chamber Business Diversity Program 
- UW Foster School of Business Diversity Program 
- King County Hispanic Chamber of Commerce 
- Seattle Urban League 
- Rainier Valley Chamber of Commerce
- Vietnamese Friendship Association 
- The Minority Executive Directors Coalition of King County (MEDC) 
- Horn of Africa
- National Black MBA Association
- Tabor 100 
- Tribal economic development programs 

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Event Format 
Welcome and introductions (appetizers and refreshments available) 
Brief PowerPoint presentation by Airport Dining and Retail staff
Video presentation  What it's like to do business at Sea-Tac (Port staff/testimonials) 
See Yourself at Sea-Tac/Meet the Operators 
Informal Q&A with staff and leasing consultant team
Handouts and Materials 
PowerPoint presentation 
Doing Business at Sea-Tac: What you need to know packet to include: 
Illustrative infographic on key requirements, process, opportunities/challenges, etc. 
Case studies (1-2) highlighting current businesses featured in video 
Step-by-step checklist for application process
Doing business at Sea-Tac brochure 
Leasing brochure (previously developed) 
Application forms (previously developed) 
"Small business ambassador/concierge" business card  the go-to contact to call
when questions arise/help is needed
Business cards for Eat, Shop, Lease (previously developed) 
Information about what ACDBE certification means 
Email and Electronic Announcements for Event Promotion
Email announcements to: 
- Existing database lists of interested businesses, current tenants
- National trade and industry organizations 
- Local industry organizations (e.g. Seattle Chamber of Commerce, Downtown
Seattle Association, retail, restaurateurs) 
Outreach would be conducted prior to each event (April, May, September, October) 
Direct to leasing website to view testimonial video 
Other electronic channels via the Port and the Office of Social Responsibility 
Paid Advertising
Print and online advertising placed prior to each event (April, May and September,
October)in outlets such as:

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Business: Daily Journal of Commerce, Puget Sound Business Journal, Wall Street
Journal local edition, Seattle Times, KOMOnews.com, KING5.com (business
pages) 
Minority-owned media outlets: NW Asian Weekly, The Facts, The Medium,
Chinese News Times, La Raza, Phuong Dong Times, Runta News, Somali TV
Media Relations
Draft three press releases and conduct media pitching to local and minority-owned
media outlets (print/broadcast/online/blogs) prior to each event 













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