Item Number:  7c_Exhibit E_Supp 
Date of Meeting: February 24, 2015 

Airport Dining & Retail 
Outreach and Leasing Plans 
Staff Briefing 
February 24, 2015

Commission Direction 
Create a Northwest 'Sense of Place' 
Encourage competition, equally attractive to all 
Balance large operators with growing opportunities
for small & minority-owned business 
Encourage/incentivize quality employment 
Create means for employment continuity 
Affordability and value for travelers 
Make investment affordable and efficient 
2

Airport Dining & Retail Master Plan 



3

Outreach and Leasing 
Efforts will be long-term, begin 2015 
Opportunities for refinement,
improvement, stakeholder input 
Efforts coordinated across the Port 
Support by external resources/expertise 

4

Proposed 2015 Outreach Efforts 


5

Outreach Strategy 
Collaboration between: 
Airport Dining and Retail 
Office of Social Responsibility 
PRR (local public involvement firm) 
Two-Pronged Approach 
Local, Small and Minority-Owned Businesses 
National, Regional Operators (incl. Minority-
Owned) 
6

Outreach Events 
Best opportunity to share information and get
feedback 
Opportunities to ask questions, meet tenants 
Establish realistic expectations 
Staff and consultant resources on hand 
Clear "next steps" direction

Outreach Events 
A minimum of four outreach events in 2015 - 
April, May and September, October 
Present 2015 opportunities in detail 
Present full slate of anticipated opportunities 
Explain the Competitive Evaluation Process (CEP) 
Provide additional resources/contacts

Event Format 
Overview Power Point presentation 
Video presentation  "Doing Business at Sea-Tac"
(including tenant testimonials) 
See Yourself at Sea-Tac/Meet the Operators 
Informal Q&A with staff and leasing consultant 
Doing Business at Sea-Tac: Leasing information
package 

9

Discuss Opportunities 
Size of packages (number of units) 
Location specific information (enplanements, etc.) 
Method of competition (RFP or CEP) 
Average annual sales and estimated investment 
Availability for build-out 
Terms to negotiate (lease length, rent, etc) 
Job quality expectations, hiring requirements 
10

Promote Event Participation 
Direct communication with stakeholders 
Networks of other organizations 
Paid advertising 
Electronic communications 
Social media 
Media Relations 
Integration into other Port communications 

11

Community Outreach 
Direct staff outreach to communities of color, chambers
of commerce, social justice organizations, economic
development councils 
Partner with organizations to access networks 
Paid community sponsorships in exchange for promotion
of outreach events/leasing opportunities 
Offer spokesperson speak at member meetings/events 
Integrate messaging about leasing opportunities into
other Port-sponsored events, e.g. Airport 101

Event Advertising 
Paid advertising placement in: 
Local daily newspapers 
Business publications 
Neighborhood chamber newsletters/websites 
Minority community newsletters/newspapers 
Online news and local community websites 


13

E-Communication 
Email event announcements to: 
Database of interested businesses, current tenants 
Local industry organizations (e.g. minority chambers,
neighborhood, industry organizations) 
Email and social media announcements to link to
"Doing Business at Sea-Tac" video 
Communications via Office of Social Responsibility and
Public Affairs networks 

14

Preliminary Packaging Plan 

15

I            ///M::""
Food/Beverage I Services
I Specialty Retail I Convenience
I Duty Free         "KW/x




16 16

Packaging Criteria 
Total package sales potential 
Balance of geographic locations 
Balance between large operators and small business 
Investment Requirements 
Phasing of Build-Outs 
Optimal Mix 

17

Leasing Opportunities 
17 food & beverage packages/single units 
22 retail/personal services packages/single units 
Food service: Full-service, casual dining, quick
serve, healthy dining, snack bar/kiosk 
Retail: Brand apparel, gifts, accessories, cosmetics,
jewelry, technology, local merchandise and more 

18

FOOD SERVICE PACKAGING PLAN 
FOOD SERVICE PACKAGING PLAN 
PACKAGE           # OF UNITS     LOCATIONS       RFP/CEP RELEASE    AVG. ANNUAL SALES  EST. INVESTMENT 

Central Terminal      RFP              $11.8M*           $3.5M* 
LARGE PACKAGE #1                 Concourse A       Q3 2016 
Quick Serve/Casual               7        Concourse B 
Dining/Full-Service                         Concourse C 
N. Satellite (3) 
Central Terminal      RFP              $13.8M*           $3.7M* 
Concourse A        Q2 2016 
LARGE PACKAGE #2                 Concourse B 
Quick Serve/Casual              7 
Concourse D 
Dining/Full-Service/Healthy 
N. Satellite (2) 
N. Esplanade 
RFP              $8M             $1.9M 
LARGE PACKAGE #3                 S. Satellite (3) 
4                          Q1 2016 
Coffee/Quick Serve 
Concourse D 
Concourse D        CEP             $4M*            $1.5M* 
SMALL PACKAGE #1 
3        N. Satellite           Q4 2015 
Coffee/News/Snack 
Baggage Claim 
Concourse C        CEP             $8.7M            $1.9M 
SMALL PACKAGE #2 
3        Concourse D         Q2 2016 
Casual Dining/Quick Serve 
N. Esplanade 
CEP             $10.5M           $4.3M 
SMALL PACKAGE #3                 Central Terminal (2) 
3                          Q3 2015 
Full-Service/Quick Serve/Kiosk 
Concourse A 
19

Next Steps 
Finalize new 'Competitive Evaluation Process' 
Gain input about new opportunities from
current tenants 
Solicit additional input from stakeholder group(s) 
Publicize and host first public outreach event 
Access initial efforts, make adjustments 
20