1A Olsen
Funding Tourism in Washington State Port of Seattle Presentation July 22, 2014 Andy Olsen, Washington Tourism Alliance Tourism Funding Legislation Substitute House Bill 2229 - Passed 47-0 in the Senate; 88-8 in the House; signed by Governor Inslee. Intent to enact a mechanism that provides stable long-term funding. 1. Finds that a statewide marketing program is best executed and financed by the private sector 2. Establishes principle that all sectors of tourism industry should participate in funding a long term marketing program 3. Directs state agencies to work with the Washington Tourism Alliance to structure such a program 2 4. Outlines allocation of funds to be raised from 5 sectors of the industry and notes that others will be asked to contribute on a continuing basis 5. Directs that the board have majority representation from assessed sectors - may include other representatives of those businesses which contribute to the funding. 6. Requires a report to the Legislature by December 1, 2014 about funding and governance proposals 3 Total Revenue from sector: $20.7 B Total Travel/Tourism related revenue: $5.0 B Major Sectors % of Revenue Travel related Lodging 90% Food 23% Attractions 29% Retail 10% Transportation 46% Sector percentages and amounts: Accommodations 32% $2.4 million Food Service 28% $2.1 million Attractions 13% $975 thousand Retail 19% $1.425 million Transportation 8% $600 thousand Total $7.5 million Additional funding anticipated Ports, Tribes, wineries, airlines, cruise lines, Chambers/Economic Development Organizations, DMOs 5 Who Will Oversee the Implementation of a Statewide Marketing Plan? Assessed tourism industry sectors Community based tourism marketing organizations Representatives from non-assessed sectors and the business community Geographically diverse Large and small businesses Still in draft form - continued input is desired 6 Long-term funding Legislative Report due by December 1, 2014 Identify sector collections of funding Develop annual marketing plan Identify "other sectors" Reaffirm governance structure 7
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