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ITEM NO: ______7a_Supp__ DATE OF MEETING:___01/22/2013___ Sea-Tac Airport Music Initiative: Experience the City of Music 1 The Music Initiative 2007: Seattle Chamber of Commerce Intercity Visit to Austin, Texas that included Commissioner Creighton and Mayor Nickels 2008: Launch of City of Music Initiative with Port of Seattle as a partner 2010: Discussion between Airport staff and the Seattle Music Commission 2012: Inter-Local Agreement between Port of Seattle and City of Seattle signed 2 The Music Initiative Who is involved? The Sea-Tac Airport Music Initiative is a cooperative effort by the Port of Seattle, Seattle Music Commission and music branding firm PlayNetwork Why is the program happening? This is an effort to promote the Pacific Northwest's vibrant music industry while also enhancing the passenger experience in the Airport What is the economic impact of the music industry on the region? 2008 Economic Impact Study showed that the music industry in King County supported 20,000 direct jobs with $2.2 billion in sales and $480 million in earnings that generated $148 million in tax revenues. In an August 2012 article in The Atlantic Cities publication, Seattle was ranked the 5th best city in the country for the concentration of musicians and music-related businesses. A Wall Street Journal study cited Seattle's music scene as one of the primary reasons it is #1 in attracting educated young people out of college. 3 Key Elements of Phase 1 Overhead music Music from Pacific Northwest musicians playing Airport-wide for passengers to enjoy in the common areas of the Airport, featuring a variety of genres Overhead announcements Regulatory announcements as well as welcome messages read by local artists/celebrities Wi-Fi web player Travelers can utilize the Airport's free Wi-Fi to access a click and play option to initiate a multi-channel web radio player featuring songs from the overhead music playlist Videos Custom-curated videos playing on monitors in the gate hold areas and in baggage claim, uniquely profile the local music scene Mobile App City of Music app features what's playing at the Airport, concert calendars, local radio streams, and music related videos 4 Music Initiative Launch Party January 28, 2012 5 Music Initiative Team Focus During the past 12 months, the team's focus has been on: Refining sound levels for overhead music and announcements Building the collection of messages recorded by local artists Improving the website Improving the mobile app 6 Customer Comments on Music 15% 22% 65% 53% 35% 47% 85% 78% 7 Twitter Comments Not many airports where you could hear Modest Mouse and Alice in Chains back to back. Gotta love the local tunes, @SeaTacAirport #pacificnw I have to say Sea-Tac Airport plays the most relaxing classical #music. So, tonight I am #Thankful for the #SeaTac DJ. The one best thing about flying through SeaTac is the music. Best music of all airports. Thank you @SeaTacAirport for hiring Sir Mix-a-Lot to do their welcoming recording. Made my morning #northwest #nextlevel 8 Proposed Elements of Phase 2 13-week trial live music program through partnership with Benaroya Hall Frequency Five days per week Time Two artists per day, 4 hour segments at locations TBD pre/post security Set length 40 minute sets per artist Style/Genre "Busker"/all genres * Performance entertainment in public places Cost: $23,000 including program start-up expenses and musician fees Music exhibits in the terminal through partnership with EMP Museum EMP will provide two exhibit cases from their museum First exhibit to showcase Jimi Hendrix memorabilia EMP will curate and rotate exhibits that exemplify Pacific Northwest music history Cost: All expenses borne by EMP Incorporating music into the Port brand This effort will create a visual presence for the music initiative through integration with the Port brand. Cost: Unknown at this time 9 Music Initiative Partners This has been made possible through collaborative efforts of: City of Seattle Office of Film and Music The Seattle Music Commission PlayNetwork The Seattle Metropolitan Chamber of Commerce FrontRunner KEXP Benaroya Hall EMP In addition to dozens of other local content providers 10
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