PORT OF SEATTLE 
MEMORANDUM 
COMMISSION AGENDA               Item No.       9a 
STAFF BRIEFING             Date of Meeting   March 13, 2012 

DATE:    March 6, 2012 
TO:     Tay Yoshitani, Chief Executive Officer 
FROM:    Tom Barnard, Commission Policy Analyst 
Geri Poor, Regional Transportation Manager 
Holly Decker, Graduate Student Intern 
SUBJECT:  Century Agenda: Briefing on Public Engagement and 2012 Plan
Development 
SYNOPSIS: 
The Port Commission unanimously approved the "Century Agenda Preliminary Strategic
Goals" at the January 10, 2012 Commission meeting. This action followed completion of
the nine 2011 roundtables and the Century Agenda Committee's year-end review and
discussion of the year's progress. Since adopting the goals, the Century Agenda
Committee, in cooperation with port Public Affairs staff, has begun a public outreach
effort in the first part of 2012. The intent is to share the Century Agenda goals with
business, labor and community groups, as well as discuss them at Commission public
meetings, and to hear from our stakeholders how we can partner with them to achieve
these goals. In addition, the Commissioners have held four port employee outreach events
at Pier 69 and Sea-Tac Airport to receive staff input for the Century Agenda. The
combined feedback will serve to build support for the broad goals of the agenda, and to
elicit engagement on accomplishing them. Port staff will then develop Action Plans, and
the 5 year milestones to meet these 25 year goals. Finally, the Commission will formally
adopt the Century Agenda Strategic Plan and begin activities needed for implementation. 
The 2013 Budget and Plan of Finance will reflect the programs and projects necessary to
begin meeting these milestones. 

PUBLIC OUTREACH EFFORTS: 
Tools: Our main outreach tools have been our Century Agenda video, a full color folio, a
comment card, our website and Century Agenda e-mail box. The Port Commissioners
and staff devoted many hours to insuring both the video and folio showcased our goals
and message in the clearest possible way. The comments and questions we have received
have reinforced our strategy of engagement with the public. We have also designed a
number of ways for the public to comment on the Century Agenda and we have already
received 49 comments from both the public and Port staff.

COMMISSION AGENDA 
Tay Yoshitani, Chief Executive Officer 
February 24, 2012 
Page 2 of 3 
Outreach Team: We have assembled a joint team of Public Affairs and Century Agenda
staff to facilitate the many appearances by Commissioners sharing Century Agenda goals
with public groups. Each of the five Commissioners has signed up for a variety of
stakeholder and general public events. T he Century Agenda and Public Affairs staff are
working hard to get the long list of audiences scheduled, and accepting new requests as
well. 
Outreach events: Most public outreach events will take place from February through
May. There have been 10 outreach events so far, including 6 public events, and 4 
employee brown bags, reaching 241 people. 
February 9      Seattle Marine Business Coalition 
February 14     Century Agenda Kickoff Breakfast 
February 15     Bellevue Chamber of Commerce 
February 15     Propeller Club Luncheon 
February 16     Airport Employee Brownbag 
February 21     Seattle Metropolitan Chamber of Commerce Policy Committee 
February 21     Kent City Council 
February 24     Employee Brownbag, Pier 69 
February 29     Airport Employee Brownbag 
March 5      Employee Brownbag, Pier 69 
March 7      Economic Development District Board 
March 8      Magnolia Community Council 
Some highlights of those events include: 
The Century Agenda Kickoff: Our first major presentation of the Century Agenda 
was attended by over eighty stakeholders from both the private and public sectors. All 
five Commissioners attended, presented the material and answered questions. A 
preliminary version of the video was shown and each attendee received a copy of the
folio, comment card and USB link to the Century Agenda website. Questions and
comments from the audience covered many issues, including how the port was
building partnerships with other private and public entities, workforce development,
industrial land use, and recreational boating. We heard from several stakeholders then
and later that they enjoyed the presentation and appreciated the opportunity to weigh
in on the plan. 
The Propeller Club Luncheon: CEO Tay Yoshitani was the keynote speaker, and he
discussed the Century Agenda, among other Port issues. 
Seattle Chamber of Commerce Policy Committee: Commissioners Creighton and
Bryant presented to an attentive and thoughtful audience of about forty people.
Discussion ranged from the importance of transportation and freight mobility,
waterfront development to opportunities for workforce development in the maritime
sector.

COMMISSION AGENDA 
Tay Yoshitani, Chief Executive Officer 
February 24, 2012 
Page 3 of 3 
Approximately 130 port staff has been reached through employee brown bags at Pier 69
and the airport. Employees attending the brown bags have contributed both in person and
via the Century Agenda bulletin board, which is accessible via the port's intranet site,
Compass. Employees asked thoughtful questions that include tradeoffs between
competing goals, tactics for mobilizing partnership with other government entities, long
term workforce development and investment priorities. Many employees have expressed
appreciation for hearing the vision of the port's strategic agenda directly from
commissioners. The Communications and Outreach team continues to engage employees
in the Century Agenda process. 
BACKGROUND: 
Starting in 2008, the Port of Seattle began creating a "Century Agenda"  a
comprehensive vision and strategic plan that focuses on the Port's next quarter century.
The goal was to refresh the Port's strategic plan, using a process that built upon the
accomplishments of the past century with a visionary look forward to the emerging
challenges and opportunities of the 21st century. 
In late 2010, the need for a formal process to finalize Century Agenda strategic goals
prompted a proposal to form a temporary Port of Seattle Commission Committee to
oversee the next steps in the Commission's strategic planning process. In January 2011,
the Commission approved the formation of a Century Agenda Committee, made up of
Commissioner Albro and Commissioner Creighton. They convened a series of
roundtables, composed of members of the public who have particular expertise in each
area. Following each roundtable the commission considered preliminary strategic goals at
monthly briefings. The commission could use those occasions to deliberate and approve
the preliminary strategic goals, which were then fleshed out by port staff into five year
milestones. 
CENTURY AGENDA GOALS: 
Position the Puget Sound region as a premier international logistics hub. 
Advance this region as a leading tourism destination and business gateway. 
Use our influence as an institution to promote small business growth and
workforce development. 
Be the greenest and most energy efficient port in North America. 
OTHER DOCUMENTS ASSOCIATED WITH THIS BRIEFING: 
Century Agenda video 
Century Agenda folio 
Century Agenda PowerPoint, including the 2012 Calendar